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Overview
Easybrain creates mobile puzzle games like Sudoku, Nonogram, Blockudoku, Pixel Art, and Art Puzzle that are designed for short, relaxing play sessions. Their games use grid- or picture-based puzzles on smartphones where players fill cells, draw patterns, or fit blocks to complete challenges. Unlike single-title studios, Easybrain maintains multiple puzzle franchises across genres and operates several studios to reach a global audience with billions of downloads. The goal is to grow a broad portfolio of accessible brain-training experiences that appeal to players worldwide, under the Miniclip umbrella after recent ownership changes.
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Simplify's take
What believers are saying
- Easybrain launched Ludo Go! on November 3, 2026, widening its board-game catalogue.
- The company still lists 350 employees and 11 open roles on October 29, 2026.
- Miniclip ownership since November 2024 gives Easybrain deeper publishing leverage and distribution.
What critics are saying
- Apple and Google can change ad policies, crushing rewarded-ads economics overnight.
- If Ludo Go!, Arrow Puzzle 3D, and Brick Blast stall, growth reverts to aging Sudoku.com.
- Tencent-backed Miniclip can push Easybrain toward broader casual games, diluting its puzzle identity.
What makes Easybrain unique
- Easybrain's puzzle portfolio surpassed 2.5 billion downloads on April 2, 2026.
- Sudoku.com, Blockudoku, and Art Puzzle dominate categories through simple, calming mechanics.
- Easybrain released Arrow Puzzle, Arrow Puzzle 3D, Brick Blast, and Ludo Go! in 2026.
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