Overview
Ebiquity serves as an independent authority in Marketing Effectiveness, helping the world’s leading advertisers improve how they buy and measure media through data-backed insights and impartial advice. It analyzes more than $100 billion in annual media spend with a network of 650 experts across 19 countries, turning data into governance and strategy to guide investment decisions. The company differentiates itself by being an impartial adviser with global reach and deep local market knowledge, not a media-buying platform or vendor. Its goal is to enable effective and responsible advertising by delivering actionable insights, strong governance, and measurable ROI improvements.
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Simplify's take
What believers are saying
- H1 2026 returned to statutory operating profit of £1.0 million after 2025 losses.
- December 2025 secured over £10 million of three-year marketing-effectiveness contracts.
- Management raised Americas win rate 21 points and new-business conversion 23 points in H1 2026.
What critics are saying
- H1 2026 revenue fell 5% to £36.1 million after 2025 client losses.
- North America revenue dropped 23% in FY2025, exposing fragile regional concentration.
- If new wins stall, the £14.9 million net debt load pressures refinancing by October 2027.
What makes Ebiquity unique
- Ebiquity serves 75-plus top-100 advertisers with marketing-effectiveness data and advisory breadth.
- ERAbot cut delivery time across the business and passed 80,000 messages quarterly in 2026.
- Its media data vault and three-year contracts create switching costs competitors cannot quickly match.
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