Echelon Fitness

Echelon Fitness

Smart fitness equipment and digital membership

Overview

Echelon Fitness sells smart fitness equipment (stationary bikes, stair climbers, and treadmills) and offers a digital membership that unlocks daily live classes and a library of over 15,000 on-demand workouts. The hardware connects to a subscription plan, giving users access to live classes and a broad on-demand library across HIIT, yoga, and strength, with progress tracking and social features. It differentiates itself by providing affordable multi-device equipment, a large varied library, live classes, and a social/community experience with flexible payment options. Its goal is to make fitness flexible and accessible by pairing hardware with a scalable digital experience that supports exercising on users’ schedules while building a connected fitness community.

About Echelon Fitness

Simplify's Rating
Why Echelon Fitness is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Hardware

Consumer Software

Healthcare

Consumer Goods

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$65M

Headquarters

Chattanooga, Tennessee

Founded

2017

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Simplify's Take

What believers are saying

  • Echelon launched Workout Builder AI on August 10, 2026, adding subscription revenue.
  • Meridian Reformer and StrengthIQ expanded the product line into Pilates and smart strength.
  • The March 2026 Primal deal deepens gym distribution before Peloton's commercial push.

What critics are saying

  • Tonal sued Echelon on February 10, 2026; patent damages and injunction pressure margins.
  • The April 2026 customs settlement cost $2.1 million, signaling import-control weaknesses.
  • If premium hardware sales stay weak, Goldman and North Castle can force strategic collapse.

What makes Echelon Fitness unique

  • Echelon combines connected hardware, content, and software under Lou Lentine's ecosystem.
  • Workout Builder AI targets gyms and consumers with adaptive training across venues.
  • Primal partnership and ELEVATE by Echelon extend into commercial strength and B2B streaming.

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Funding

Total Funding

$65M

Above

Industry Average

Funded Over

1 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-2%
Associated Press
Aug 10th, 2026
Echelon launches AI workout builder with adaptive fitness plans for home and gym training

Echelon Fitness has launched Echelon Workout Builder AI, a personalised fitness app that creates adaptive seven-day strength and recovery programmes based on users' goals, experience, and available equipment. The platform works at home, in gyms, or whilst travelling. The app provides exercise demonstrations, prescribed sets and repetitions, rest timers, and performance-based adjustments from a library of over 1,000 exercises. During beta testing, users reported higher workout intensity, with WHOOP Strain scores 50% to 80% higher than self-directed sessions. Echelon also offers a white-label enterprise solution for gyms and fitness operators, integrating with management systems including ABC Fitness, Daxko, Mindbody, and Club Automation. The app is available on the App Store for $14.99 monthly following a 15-day trial, with Google Play availability coming soon.

50 States Today
Aug 10th, 2026
Echelon Workout Builder AI launches, delivering Personalized Training at home, in the gym and on the go.

Echelon Workout Builder AI launches, delivering Personalized Training at home, in the gym and on the go. New platform creates adaptive strength and recovery programs while giving fitness operators a customizable solution for increasing member engagement. STUART, FL, UNITED STATES, August 10, 2026 /EINPresswire.com/ - Echelon Fitness today announced the launch of Echelon Workout Builder AI(TM), a personalized fitness app that creates adaptive seven-day strength and recovery programs around each user's goals, experience, readiness, available time and access to equipment. Designed for use at home, while traveling or in the gym, Echelon Workout Builder AI gives users a clear, structured training plan wherever they choose to exercise. Many people know what they want to accomplish but struggle to determine which exercises to perform, how hard to train and how to adjust their routines over time. Echelon Workout Builder AI removes that guesswork by creating personalized programs that evolve based on each user's performance and feedback. Whether someone is entering a gym for the first time, returning after time away or already training regularly, Echelon Workout Builder AI meets users at their current fitness level. It helps beginners understand what to do, gives regular gym-goers greater structure and consistency, and challenges experienced users with programming that adapts as their performance improves. "Throughout beta testing, users consistently told us that Echelon Workout Builder AI pushed them harder than they would have pushed themselves," said Lou Lentine, founder and CEO of Echelon Fitness. "I experienced the same thing personally. When I tracked comparable sessions using WHOOP and Apple Health, my WHOOP Strain scores were 50% to 80% higher than during my typical self-directed workouts. Echelon Workout Builder AI gave our beta users - and me - the structure and motivation to get more out of every session." Personalized Training From Planning Through Completion Echelon Workout Builder AI supports users throughout the training experience, from creating a personalized plan to completing each exercise. Key features include: Adaptive Programming: Echelon Workout Builder AI creates seven-day strength and recovery programs based on the user's goals, preferences, experience, readiness, schedule and available equipment. Future programming adjusts based on performance and feedback. Train Anywhere: Users can generate workouts for the equipment available at home, while traveling or inside a gym, allowing them to maintain a consistent program wherever they train. Guidance for Every Fitness Level: Echelon Workout Builder AI provides clear, step-by-step direction for beginners while giving experienced users the structure, progression and adaptability needed to continue improving. Exercise demonstrations, prescribed sets and repetitions, rest timers and performance-based adjustments help every user get more from each session. Gym-Aware Programming: At participating facilities, Echelon Workout Builder AI can account for available equipment, equipment locations and designated training areas to create a more efficient workout flow through the gym. Daily Training Dashboard: A centralized dashboard organizes the day's workout, exercise instructions, rest timers, progress information and video demonstrations from a curated library of more than 1,000 exercises. Fitness-Specific Intelligence: Unlike general-purpose artificial intelligence tools, Echelon Workout Builder AI is purpose-built for fitness and combines structured programming logic, exercise science and fitness-specific safeguards to create practical, goal-based training recommendations. Helping Gyms Deliver More Personalized Member Experiences In addition to the consumer app, Echelon Workout Builder AI offers an enterprise solution for independent gyms, studios and multi-location fitness operators. Facilities can deploy a white-label version of the platform featuring their own branding, colors and logo. Fitness businesses can also integrate Echelon Workout Builder AI into an existing app or digital platform through its software development kit. The platform is designed to support integrations with leading gym-management systems, including ABC Fitness, Daxko, Mindbody and Club Automation. These integrations can help facilities connect members with personalized programming and create a more coordinated digital fitness experience. For fitness operators, Echelon Workout Builder AI supports members throughout their fitness journey - from helping a new member confidently complete a first workout to giving experienced members fresh programming and continued challenges. This provides personalized support beyond personal-training sessions and gives members another reason to remain engaged with their facility. By making personalized programming more accessible, Echelon Workout Builder AI gives fitness operators another way to strengthen engagement and provide greater value throughout the membership experience. Availability Echelon Workout Builder AI is available beginning today on the App Store for $14.99 per month following a 15-day trial. The app is coming soon to Google Play. Gym operators interested in white-label deployment, platform integration or demonstration opportunities can request additional information through the website. About Echelon Fitness Echelon Fitness is a global connected fitness company delivering premium commercial and consumer equipment, immersive digital content and AI-powered software solutions. With an ecosystem spanning cardio, strength, recovery and intelligent training platforms, Echelon helps individuals train with greater confidence while enabling fitness operators to create more engaging, personalized and connected member experiences. Introducing Workout Builder AI Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. 50 States Today do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

PR Newswire
Jun 9th, 2026
Echelon launches Meridian Reformer with rotating HD screen and fold-and-store design

Echelon Fitness has launched the Meridian Reformer, a premium connected Pilates reformer designed for home use. Available in three models — an iPad holder version, a 22-inch HD touchscreen model, and a flagship 24-inch rotating display model — the reformer combines studio-quality training with Echelon's digital fitness ecosystem. The Meridian features commercial-grade construction, fold-and-store functionality, and an ultra-quiet glide system. The rotating display enables both reformer-based Pilates and floor workouts including yoga, strength training and meditation. Members gain access to Echelon's library of live and on-demand classes, AI-powered recommendations and real-time performance tracking. The lineup is now available through EchelonFit.com and select retail partners in the US and Canada.

Athletech News
Mar 18th, 2026
Echelon, Primal partner to combine connected tech & strength equipment.

Echelon, Primal partner to combine connected tech & strength equipment. March 17, 2026 1/3 free articles used this month. Unveiled at this year's HFA Show, the two brands are coming together to create a unified performance ecosystem that leverages Echelon's tech and Primal's strength equipment. Connected fitness brand Echelon is enhancing its strategy in a key partnership with U.K.-based strength-training equipment company Primal to help the latter break into the U.S. market. Debuting at the HFA Show 2026, the companies are unveiling their united vision of delivering premium strength equipment solutions to homes, gyms, training facilities and performance centers throughout the U.S. The partnership combines Echelon's fitness technology platform and connected ecosystem with Primal's strength equipment, tapping into the brand's strong presence in gyms across the U.K. and internationally. "Partnering with Primal for the USA market represents a major step forward in expanding the Echelon ecosystem into premium strength environments," said Echelon founder and CEO Lou Lentine. "Primal has built an incredible brand with deep relationships across the gym industry and a passionate community that truly believes in the power of strength training." Fitness operators can take advantage of the unified performance ecosystem, with Primal equipment fully integrated into Echelon's connected cardio, recovery and digital training solutions. "We are incredibly excited to partner with Echelon Fitness," said Primal CEO Steven Rinaldi. "Echelon's innovation in connected fitness and US distribution combined with Primal's expertise in strength training equipment creates a powerful opportunity for both brands to expand our reach and deliver exceptional value to gym operators and athletes." Echelon and Primal aren't the only two brands showcasing a connected fitness-equipment partnership. Also at the HFA show this year, Peloton and Precor launched their Commercial Series product line, which will see Peloton sell its equipment to commercial gyms and clubs.

Premier Fitness
Jul 31st, 2025
Echelon Acquires Fortë to Launch Elevate: The Next Era of Gym Tech

Echelon acquires Fortë to launch Elevate: the next era of gym tech.

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