EchoMark

EchoMark

Invisible forensic watermarks for secure data

Overview

EchoMark protects sensitive information by embedding invisible forensic watermarks into documents and messages, tailored to each user. This makes data traceable even when shared across different platforms. Its product combines AI and large language models with insights into human behavior to detect and prevent leaks, using features like natural language versioning and computer vision detection. Customers access subscription-based services and customized contracts, aligning with clients who need strong data privacy and insider-threat protection. EchoMark’s aim is to prevent information leaks and unauthorized sharing by providing reliable, auditable watermarking and tracking across channels.

About EchoMark

Simplify's Rating
Why EchoMark is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Cybersecurity

AI & Machine Learning

Company Size

11-50

Company Stage

Seed

Total Funding

$10M

Headquarters

Bellevue, Washington

Founded

2022

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Simplify's Take

What believers are saying

  • Partner program deals with ManTech, CBTS, TachTech, and Adaptive Integration widen government sales.
  • July 2026 Screen launch closes the screenshot-and-camera loophole DLP misses.
  • GeekWire reported April 2026 hires from Qualtrics, Facebook, Microsoft, and McKinsey.

What critics are saying

  • Windows-only Screen leaves Macs, mobiles, and BYOD unmanaged, limiting enterprise rollout.
  • False attribution can trigger wrongful termination lawsuits, especially after a 2026 leak investigation.
  • If competitors bundle watermarking into Microsoft 365 or Google Workspace, EchoMark becomes redundant.

What makes EchoMark unique

  • EchoMark Screen, launched July 1, 2026, watermarks every Windows app without integrations.
  • Its plain-text forensic watermarking traces leaks from email, files, screenshots, and phone photos.
  • Craft Ventures and In-Q-Tel backing signal enterprise and government-grade trust.

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Funding

Total Funding

$10M

Above

Industry Average

Funded Over

1 Rounds

Notable Investors:
Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$10M
EchoMark

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

3%
Business Wire
Jul 1st, 2026
EchoMark launches screen watermarking to trace information leaks from photos and screenshots

EchoMark, a forensic watermarking company, has launched EchoMark Screen, which embeds invisible watermarks directly into Windows displays to identify sources of information leaks from photographs and screenshots. The technology uses AI-powered algorithms to mark everything rendered on screen across all applications simultaneously. The product addresses a critical security gap, as traditional data loss prevention tools cannot trace screen photographs back to specific users. EchoMark Screen requires no application integration and can be deployed organisation-wide in hours via standard enterprise distribution tools. When leaked content is uploaded to EchoMark's investigation tool, security teams receive a forensic report within minutes, including device ID, session timestamp and confidence score. The system joins EchoMark's existing platform covering email and file sharing, creating comprehensive protection across the information lifecycle.

AOL
Jul 1st, 2026
EchoMark launches screen watermarking to identify sources of information leaks from photos and screen captures.

EchoMark launches screen watermarking to identify sources of information leaks from photos and screen captures. Updated Wed, July 1, 2026 at 1:50 PM PDT BELLEVUE, Wash.-(BUSINESS WIRE)-Jul 1, 2026- EchoMark, the award winning invisible forensic watermarking company that enables organizations to identify the source of information leaks, today introduced EchoMark Screen to add invisible watermarking to everything displayed on the screen. EchoMark's mission is to enable the seamless flow of private information, and EchoMark Screen dramatically extends steganographic watermarking coverage to all sensitive information displayed on users' computer screens. Now when a leak occurs anywhere in the information lifecycle, the source can be identified in minutes. A Windows desktop screen with EchoMark Screen applied In 2025, all 15 U.S. cabinet-level departments and all 10 largest companies in the world experienced damaging information leaks. These organizations have sophisticated security postures, with enterprise Data Loss Prevention (DLP), Digital Rights Management (DRM), and security operations teams, but they still could not stop leaks or identify who was responsible. In most cases, the investigation ended inconclusive because the likely leak vector was a phone photograph of a screen: no file moved, no email was sent, no DLP alert fired. There was simply no way to tie the photograph to a specific person or session. Some organizations suffered ongoing information leaks for years before using EchoMark to quickly remedy the situation. EchoMark Screen is built to provide conclusive evidence for that investigation. Using proprietary AI-powered algorithms and steganographic techniques, the product embeds an invisible, unique watermark directly at the Windows display layer, marking everything the screen renders, across every application simultaneously. When a screen is photographed or captured as a screenshot, the watermark persists in the image even though it is invisible to users. Security and compliance teams upload the leaked artifact to EchoMark's investigation tool to receive a forensic report in minutes, with a confidence score, device ID, session timestamp, and chain-of-custody documentation. "An organization can utilize all the conventional information protection tools, but sensitive information can still escape via a photograph of a screen," said Troy Batterberry, CEO and Co-founder of EchoMark. "EchoMark is the only company that watermarks plain text, the most leaked form of information, in emails and documents. EchoMark Screen extends that same forensic certainty to the display itself, building toward our vision of making every piece of sensitive information traceable, wherever it lives." A single deployment that marks every application and content type The practical challenge with protecting content as it is being viewed and edited is the breadth of the application environment. An enterprise runs thousands of applications including productivity suites, collaboration platforms like Microsoft Teams and Slack, line of business applications, custom dashboards, AI assistants, and ERP systems. Watermarking each one independently would be technically complex, operationally onerous, and obsolete as soon as a new application is introduced. EchoMark Screen requires no integration into any application or browser and does not modify any content or data. There is no workflow to change, and no indication to the user that their screen is marked. It persists across all applications simultaneously and survives camera photographs of the screen. The invisible watermark operates as the enforcement mechanism, but administrators can optionally enable a visible watermark as well. When enabled, the visible layer functions as a deterrent: it signals to users that their session is marked and that accountability is real, changing behavior before a leak occurs. The two operate independently - visible marking for deterrence, invisible marking for attribution - and both can be active simultaneously. EchoMark Screen is currently available for IT-managed Windows PC endpoints via standard enterprise distribution tools and can be deployed organization-wide in hours rather than the weeks or months required by application-level integrations. It supports dedicated and shared workstations as well as virtual desktop infrastructure (VDI) environments. For environments where multiple users share a device or a single account spans multiple shifts, attribution is resolved using device ID and session timestamp. Completing the EchoMark platform: from distribution to display EchoMark Screen joins a platform that now covers the full information lifecycle. EchoMark Email automatically watermarks the body and attachments of outbound emails through integrations with Microsoft Exchange and Google Workspace, including if the recipient is external and not using EchoMark. EchoMark File Share watermarks documents as they are distributed with a shareable link. The EchoMark API enables integrations for organizations that need watermarking embedded directly into proprietary applications or workflows. Together, these capabilities mean that sensitive information is marked at every point it can be exposed: when it is sent, when it is shared, and now with the introduction of EchoMark Screen, when it is viewed. When a leak occurs anywhere in that lifecycle, the investigation follows the same workflow: upload the artifact to EchoMark's investigation tool and receive a forensic report in minutes, complete with attribution, a confidence score, and chain-of-custody documentation. About EchoMark EchoMark empowers organizations to identify the source of information leaks, often in minutes. The platform uses steganographic techniques to embed invisible, individualized watermarks into emails, documents, shared files, and computer screens. When sensitive information leaks in any form - a photograph of a screen, a printed document, a screenshot, or copied email text - EchoMark's software identifies which copy was the source, with forensic evidence and chain-of-custody documentation. EchoMark serves major government organizations and Fortune 100 customers across financial services, gaming and entertainment, professional services, technology, manufacturing, and more, including in government special cloud and air-gapped environments. The company is backed by Craft Ventures and In-Q-Tel, was recognized as a Gartner Cool Vendor in 2024, and was named Insider Threat Detection Platform of 2025 by the Cybersecurity Breakthrough Awards. [email protected] KEYWORD: UNITED STATES NORTH AMERICA WASHINGTON INDUSTRY KEYWORD: DATA MANAGEMENT SECURITY APPS/APPLICATIONS TECHNOLOGY SOFTWARE ARTIFICIAL INTELLIGENCE PUB: 07/01/2026 04:50 PM/DISC: 07/01/2026 04:50 PM

SC Media
Mar 27th, 2026
SC Awards finalist: Best Insider Threat Solution - EchoMark - Troy Batterberry - SCA26 #1.

SC Awards finalist: Best Insider Threat Solution - EchoMark - Troy Batterberry - SCA26 #1. At RSAC 2026, Mike Shema speaks with Troy Batterberry of EchoMark, finalist for Best Insider Threat Solution in the SC Awards Trust category. Batterberry shares how EchoMark helps organizations detect and reduce insider risk. The SC Awards recognize cybersecurity solutions delivering real-world impact. Segment Resources: Video - https://www.echomark.com/new-to-echomark The Leak Doom Loop - https://www.echomark.com/post/the-leak-doom-loop USA Today - https://www.usatoday.com/story/tech/columnists/2024/10/09/apple-data-leaks-artificial-intelligence-solution/75519299007/ Recent appearance at GDC - https://www.echomark.com/use-cases/gaming-entertainment This segment is sponsored by EchoMark. Vi... March 27, 2026

Mediosick
Mar 25th, 2026
EchoMark AI watermarking: how GDC 2026's new tech could end video game leaks forever.

EchoMark AI watermarking: how GDC 2026's new tech could end video game leaks forever. At GDC 2026, EchoMark revealed AI-powered invisible watermarking that hides unique codes inside documents, images, and videos - tracing leaks even from a phone photo. Computer & Video Games 25 March 2026 by Mediosick At GDC 2026 ( Game Developers Conference), a company called "EchoMark" stepped onto the stage and quietly announced something that shocked both the gaming and cybersecurity industries. They introduced an AI-powered invisible watermarking system capable of tracing the source of a leak, even if the leaker photographed a screen with their phone. This system was founded by "Troy Batterberry," who is a former corporate VP at Microsoft and U.S. Navy specialist with over 30 years of experience in senior security roles. EchoMark has built "a whole other level of watermarking," as described by Batterberry. This technology works through a discipline called "steganography," which is the science of hiding information inside other information, and it is now being actively pitched to video game studios as the definitive solution to one of the industry's most persistent and damaging problems, which is - "insider leaks." Working mechanism: The core mechanism is simple in concept but staggering in execution. When a studio shares a confidential document, email, in-game screenshot, or pre-release video with its team, EchoMark automatically generates a unique version of that file for every single recipient. These versions are visually identical to the human eye that you could stare at two copies side by side for hours and see absolutely no difference. The differences exist at the pixel level, the spacing level, and even the word-choice level. For documents and emails, EchoMark makes thousands of tiny adjustments to line spacing, character positioning, and even rewrites sentences using synonyms to create a unique linguistic fingerprint. One CEO memo can produce more than one trillion unique versions, meaning it is statistically impossible for any two recipients to hold the same copy. If Copy #4,582,901,337 leaks to the internet, EchoMark's neural network can identify it within minutes or even seconds, and point directly to the person who had that specific copy. But the most impressive capability that "EchoMark" demonstrated at GDC 2026 was its "alpha blend" screen overlay technology. This is an almost imperceptible semi-transparent layer placed over a computer screen while an employee is viewing protected content. A human viewer would never consciously notice this overlay. However, if that person takes a photo of their screen with their phone and posts it online, EchoMark's AI neural network can detect the hidden watermark in the photograph and trace it directly back to the individual viewer. This system uses two core steganographic techniques for images: "Chroma," which introduces subtle color-shade changes invisible to the naked eye, and "Luma," which applies spatial dilations and contractions. EchoMark offers its technology as a Software-as-a-Service (SaaS) platform that integrates directly into existing email systems like Outlook and Gmail with no client software required. As Troy Batterberry noted to Game File journalist "Stephen Totilo" at GDC, "You probably don't like us," which is a remark directed at the media but also indicates new era of accountability for anyone who has ever passed confidential game information to a reporter, competitor, or social media account. Computer & Video Games Disadvantages & concerns: When employees learn that every document they open is uniquely fingerprinted and potentially monitored, it can create a culture of surveillance anxiety. Journalists and press freedom advocates have raised valid concerns that tools like EchoMark could criminalize the relationship between reporters and sources. Additionally, a false positive, where the system incorrectly identifies an innocent employee as the source of a leak, could result in wrongful termination, reputational damage, or legal consequences for that individual. Anyways, what are your thoughts on this latest technology founded by Troy Batterberry? Let me know all your answers in the comments, where you can also provide the latest news so I can make a breakdown of it. Is Xbox Game Pass getting a Netflix bundle? Check out in my previous article for further details. While Mediosick is talking about such platforms, did you know that, Epic Games Lays Off Over 1,000 Employees in 2026? Check out for reasons in my article. Mediosick 25 March 2026 Its posts.

Business Wire
Apr 3rd, 2024
Echomark Launches Strategic Partner Program To Address Growing Demand For Advanced Information Privacy Solutions

KIRKLAND, Wash.--(BUSINESS WIRE)--EchoMark, an innovator in the field of insider risk management, today announced partnerships with ManTech, CBTS, TachTech and Adaptive Integration, industry leaders that will now use EchoMark’s AI-powered solution to further advance insider threat detection and prevention for clients. EchoMark is the first solution that immediately identifies the precise sources of such leaks through AI-powered forensic watermarking (steganography). The EchoMark program encompasses integration, sales support, and incentives for channel partners, solutions integrators, and others who seek to help their customers proactively prevent insider leaks and intellectual property theft. ManTech, an industry-leading provider of advanced technology solutions for U.S. government clients for more than 55 years, will now offer EchoMark to prospective clients in the defense, intelligence community and federal civilian sectors. “ManTech applies AI in all we do, and EchoMark’s approach to detecting and preventing insider threat leaks and intellectual property theft is an enabler to our strategy,” said Eric Brown, Senior Vice President and Chief Innovation Officer at ManTech

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