ecoATM Gazelle

ecoATM Gazelle

Automated kiosks buyback and recycle electronics

Overview

ecoATM Gazelle runs a network of automated kiosks in grocery stores, malls, and other retail locations where people can drop off used electronics such as smartphones and tablets. The kiosks evaluate each device by its make, model, capacity, carrier, and condition, and then offer instant cash based on that assessment. If the device is functional, it is refurbished and resold; if not, it is recycled for materials. The company also tracks devices to prevent the resale of stolen items. The business makes money from reselling refurbished devices and recycling materials, while maintaining a focus on environmental sustainability. With over 5,000 kiosks and more than 45 million devices collected, ecoATM Gazelle distinguishes itself by its large retail network, real-time payouts, and explicit emphasis on e-waste reduction and crime prevention. The goal is to provide convenient, responsible disposal for electronics and divert as much e-waste as possible from landfills.

About ecoATM Gazelle

Simplify's Rating
Why ecoATM Gazelle is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Social Impact

Consumer Goods

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$397.4M

Headquarters

San Diego, California

Founded

2008

Get referred to ecoATM Gazelle

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • ecoATM recycled 7.5 million phones in 2025 and paid out $1.5 billion.
  • March 2026 Canada Walmart rollout expanded ecoATM into a new market with 13 kiosks.
  • April 2026 One Tree Planted partnership pushed Earth Month marketing and sustainability awareness.

What critics are saying

  • TronicsPay pays about $216 more per device, undercutting ecoATM’s core consumer value proposition.
  • ecoATM depends on Walmart and other retailers; one contract loss shrinks kiosk density immediately.
  • Patent, fraud, and identity-verification disputes could trigger tighter rules and destroy kiosk throughput.

What makes ecoATM Gazelle unique

  • 7,000 kiosks and Gazelle resale create a closed-loop recycling and recommerce platform.
  • Matt Furlong became CEO on September 3, 2025, signaling a new execution phase.
  • ecoATM verifies devices on-site, reducing stolen-phone resale risk for retailers and regulators.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$397.4M

Above

Industry Average

Funded Over

7 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Performance Bonus

Flexible Work Hours

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

0%
TronicsPay
May 15th, 2026
TronicsPay vs ecoATM: which is better?

TronicsPay vs ecoATM: which is better? Thanks to how convenient it is, many people default to selling their old phones to ecoATM. But does that convenience come at a cost? Is the robot kiosk actually giving you fair value for your phone? How each platform works. TronicsPay is an online electronics buyback platform that lets you sell your cell phone entirely from home. You start by getting an instant quote on their website, then ship your device for free using a prepaid label. Once your device arrives, it's inspected, and payment is sent within 2 business days through your choice of Apple Pay, Venmo, Cash App, PayPal, or Bank Transfer. One of the things that sets TronicsPay apart is how much value you get for your used devices. Then there's the 30-day price lock, which means the quote you receive today is guaranteed for a full month, giving you flexibility on when to ship. ecoATM is a network of automated kiosks that lets you sell or recycle your old phone in person, on the spot. As of 2025, they operate around 7,000 kiosks across the US, with roughly 3,000 located inside Walmart stores and others in Kroger, Albertsons, Dollar General, and similar retailers. The process takes about 10 minutes. You insert your device into the kiosk, the machine assesses its condition and market value, and you either accept or walk away from the offer. If you accept, payment is issued immediately in cash or through a digital option. Now that you know how both platforms work, let's look at where it really matters: how much each one actually pays. Payout Comparison: ecoATM vs TronicsPay. TronisPay vs ecoATM payout comparison Device condition: Base storage, unlocked, excellent condition Insights from the data. The average payout difference is huge. Ignoring the Nokia no-offer case, the data shows that TronicsPay pays about $216 more on average per device, which works out to roughly 126% higher payouts overall compared to ecoATM. TronicsPay consistently pays more. Across every listed device, TronicsPay offers higher payouts than ecoATM. In several cases, simply choosing to sell to TronicsPay over ecoATM could earn sellers over 70% to 340% more, depending on the device. ecoATM severely undervalues Android phones. The biggest payout gaps appear on Android devices: * OnePlus 12: ecoATM offers only $71 vs. $315 - about 344% more at TronicsPay * Pixel 10 Pro XL: $163 vs. $475 - roughly 191% higher * Galaxy Z Fold7: $270 vs. $600 - around 122% more This shows that ecoATM is especially weak for premium Android trade-ins. Foldables lose the most value at kiosks. The Samsung Galaxy Z Fold7 shows a massive $330 gap, with TronicsPay paying about 2.2x more than ecoATM. That shows ecoATM severely undervalues foldable devices, especially compared to selling on TronicsPay. Lower-end and older devices are almost ignored by ecoATM. ecoATM gives: * No offer for the Nokia X100 * Only $71 for the OnePlus 12 For these devices, TronicsPay pays 2x to 4x more. Google Pixel devices show one of the largest pricing gaps. Pixels are particularly underpaid by ecoATM: * Pixel 10 Pro XL difference: +$312 (191% higher at TronicsPay) * Pixel 9 Pro difference: +$144 (136% higher) This shows that TronicsPay values Google devices far more accurately than automated kiosks. TronicsPay vs. ecoATM Device Acceptance. Short story: When it comes to device acceptance, TronicsPay is the clear winner. Long story: TronicsPay accepts a far wider range of devices compared to ecoATM. While ecoATM primarily buys phones and a handful of tablets plus MP3 players, you can sell a whole lot more beyond selling smartphones on TronicsPay. You can: As for device condition, both platforms accept broken devices, but TronicsPay takes things a step further. You can sell your blacklisted/financed device to TronicsPay and still get paid, as long as it wasn't reported lost or stolen. Long, right? TronicsPay vs. ecoATM: Speed and Convenience. Speed and convenience mean different things to different people, and these two platforms reflect that perfectly. ecoATM's biggest advantage is immediacy. You walk up to a kiosk at your local Walmart or Kroger, plug in your phone, wait about 10 minutes, and walk away with cash in hand. There's no shipping, no waiting, no back-and-forth. If you need money today, nothing beats that. TronicsPay works differently. You get your quote online, print a prepaid USPS shipping label, and ship your device for free. Your device is inspected, and payment is sent within 2 business days of its arrival. Another thing worth considering is how TronicsPay accepts a much wider range of devices besides smartphones. So if you're not just selling a phone, TronicsPay becomes the more convenient option since you can sell your cell phone and other devices in one transaction. At the end of the day, which option is more convenient depends on you and your situation; if you define convenience as speed, ecoATM wins. If you define it as simplicity and not having to leave your house, TronicsPay is the easy choice. TronicsPay vs. ecoATM: Pros and cons. Every platform has its trade-offs. Here's a straightforward breakdown of where each one wins and where it falls short. TronicsPay. * Pays significantly more than ecoATM across all device types * Accepts a wide range of devices beyond just smartphones * A 30-day price lock gives you flexibility on when to ship * Entirely online, no need to leave home * Multiple payment options, including PayPal, Venmo, Cash App, Apple Pay and direct deposit * Payment takes a few days since the device has to be shipped and inspected. * You have to pack and ship the device yourself. ecoATM. * Instant cash in about 10 minutes * Very convenient for quick sales: No need to list, ship, or wait * Pays significantly less than TronicsPay * Limited to smartphones, tablets, and MP3 players * The kiosk's assessment can sometimes differ from the preview price shown in the app. Final verdict: TronicsPay vs. ecoATM: which is better? After comparing not just the pros but also the cons of both platforms, TronicsPay stands out as the better place to sell your phone. For most people, the convenience benefits of ecoATM simply aren't worth losing around $216 of your phone's resale value on average. In many cases, TronicsPay offered double eCoATM's offer. So, unless you absolutely need the cash instantly, choosing TronicsPay, the best ecoATM alternative, is almost always the smarter financial decision. Ready to see how much your phone is worth? Get an instant quote from TronicsPay today and find out exactly how much more you could be walking away with. Frequently Asked Questions on TronicsPay vs. ecoATM. Is tronic Pay legit? Yes, TronicsPay is a legitimate electronics buyback platform. TronicsPay has been in the business for over 10 years. TronicsPay LLC is well reviewed on platforms like Trustpilot by customers who have had a great experience selling their used devices to TronicsPay LLC. What phones won't ecoATM take? ecoATM will not make an offer on phones that are too old, too obscure, or have no remaining resale or recycling value in its system. As seen in its comparison, the Nokia X100 received no offer at all. Beyond that, ecoATM may also decline phones that are heavily damaged beyond a certain threshold or devices that trigger a flag during their identity verification process due to being reported lost or stolen. Is ecoATM worth it? It depends on your situation. If you need cash immediately and cannot wait a few days, ecoATM gets the job done. But based on its data, ecoATM pays around $216 less on average compared to TronicsPay. For most people, that difference is too significant to ignore, which makes ecoATM hard to recommend unless speed is your only priority.

Redmond Spokesman
Apr 6th, 2026
From old phones to new forests: join ecoATM and One Tree Planted in celebrating Earth Day with 50,000 trees Planted in North America.

From old phones to new forests: join ecoATM and One Tree Planted in celebrating Earth Day with 50,000 trees Planted in North America. PR Newswire Today at 5:00am PDT Environmental Innovators Join Forces to Tackle E-Waste and Restore Ecosystems SAN DIEGO, April 6, 2026 /PRNewswire/ - Transitioning from a single day of awareness on Earth Day to a full month, ecoATM and One Tree Planted are joining forces this April to plant 50,000 trees in North America. Together this Earth Month, ecoATM and One Tree Planted are on a mission to turn action into impact. By pairing responsible e-waste recycling with planting 50,000 trees, ecoATM and One Tree Planted are helping to offset environmental damage - restoring ecosystems, improving air quality, and removing harmful pollutants that contribute to climate change. This partnership aims to drive greater consumer engagement in recycling with ecoATM, particularly during a time when environmental awareness is heightened. As a result of this partnership, 50,000 trees will be planted by One Tree Planted in an area impacted by wildfires in Canada, where ecoATM recently grew their kiosk network. "This partnership drives meaningful impact for communities and the planet," said Neil Fried, ecoATM Senior Vice President of Corporate Development. "This April, we invite our consumers to join ecoATM and One Tree Planted in doing good for the planet. Together, recycling old devices at our convenient kiosks and planting 50,000 trees creates a more sustainable future for all to enjoy. Through technology circularity, promoting rehabilitation of a fire-stricken area, and returning value for our customers, we look forward to making a meaningful difference this Earth Month." About ecoATM For over 15 years, ecoATM has been a leader in driving the re-commerce revolution by expanding access to affordable technology and recycling e-waste. Every year, billions of electronics are discarded into landfills, creating mountains of harmful waste. But many of these devices deserve a second life - one that pays. ecoATM is determined to make it easier than ever for everyone to contribute towards a more sustainable future, one device at a time. Through conveniently located kiosks, Redmond Spokesman give Americans a simple way to dispose of their used phones and other electronics - and get paid for doing it. For retail partners, ecoATM delivers a turnkey, no-cost solution that generates rental income, drives incremental store traffic, enhances the in-store experience, and provides measurable sustainability impact. About One Tree Planted One Tree Planted is an environmental nonprofit on a mission to foster a sustainable and resilient future through innovative Nature-based Solutions rooted in the science of trees. Its work prioritizes the restoration of degraded landscapes, climate critical regions, and Key Biodiversity Areas essential to the planet's ecological balance and human wellbeing. Since 2014, it has planted 171 million trees with 489 partners across 84 countries - and made 112 cities greener by planting urban trees. Learn more at onetreeplanted.org SOURCE ecoATM This is a paid placement. For further inquiries, please contact PR Newswire directly.

iPhone in Canada
Sep 15th, 2025
ecoATM Launches Phone Recycling Kiosks in Canada, Now at Walmart

ecoATM launches phone recycling kiosks in canada, now at walmart.

Kiosk Marketplace
Sep 15th, 2025
EcoATM expands to Canada in partnership with Walmart

EcoATM expands to Canada in partnership with Walmart.

PR Newswire
Sep 3rd, 2025
ecoATM Appoints Matt Furlong as Chief Executive Officer

SAN DIEGO, Sept. 3, 2025 /PRNewswire/ - ecoATM, the global leader in smartphone trade-in and re-commerce, today announced the appointment of Matt Furlong as Chief Executive Officer, effective September 3, 2025.

Recently Posted Jobs

Sign up to get curated job recommendations

ecoATM Gazelle is Hiring for 12 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →