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Ecwid

Freemium e-commerce platform for online stores

Overview

Ecwid provides an online store platform that lets businesses of all sizes start and manage ecommerce quickly. It enables merchants to set up a storefront with a simple, user-friendly interface and handle product listings, inventory, and orders from one place. Stores can accept payments through integrated options like credit cards, Google Pay, and Apple Pay, making checkout straightforward for customers. A key feature is the App Market, where third-party apps extend store functionality, and the platform operates on a freemium model with paid plans for more advanced features. Ecwid differentiates itself through its easy, fast setup and seamless payment integration, aiming to help businesses get online without complex configurations. Its goal is to help small and large merchants establish an online presence efficiently while offering scalable options as their needs grow.

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About Ecwid

Simplify's Rating
Why Ecwid is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareEnterprise Software

Company Size

51-200

Company Stage

Acquired

Total Funding

$48.5M

Headquarters

Encinitas, CA

Founded

2009

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What believers are saying

  • Ecwid's October 2026 pricing starts at $5, keeping entry cheap for small sellers.
  • ShipStation's August 2026 partnership highlights Ecwid's shipping and fulfillment ecosystem.
  • Ecwid's October 2026 Lightspeed messaging promises continued investment in engineers and products.

What critics are saying

  • Ecwid removed its free plan by March 2, 2026, raising customer-acquisition friction.
  • Shopify, Wix, and WooCommerce offer bigger ecosystems, making Ecwid easier to replace.
  • If Lightspeed deprioritizes Ecwid, product velocity slows and merchants migrate within 12 months.

What makes Ecwid unique

  • Ecwid's embedded-store model plugs into existing websites, not forcing a platform migration.
  • Lightspeed-owned Ecwid gained broader commerce tools and integrations after the 2021 acquisition.
  • Ecwid still supports fast setup, multichannel selling, and app-market extensions for merchants.

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Funding

Total Funding

$48.5M

Meets

Industry Average

Funded Over

4 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison Coming Soon

Growth & Insights and Company News

6 month growth

-1%

1 year growth

-7%

2 year growth

-7%
Infinite Apps
Nov 10th, 2026
Printify integration for Ecwid: import your products, send orders and get tracking back.

Printify integration for Ecwid: import your products, send orders and get tracking back. Sell your own designs without keeping stock. How to connect Printify to your store, import your print on demand products, and let every paid order go to Printify by itself, with the status and tracking number coming back, using the Printify Integration. How it works in short. Print on demand means you sell products with your designs, and Printify prints and ships each one when it is ordered. The app is the connector between Printify and your store: * Your Printify products come into your store, with colors as swatches, sizes as buttons and a photo for every variant. Products you publish or change in Printify later follow by themselves. * Every paid order is sent to Printify. Only the Printify products of the order are sent, so you can sell your own products next to them. * The order status and the tracking number come back to the order in your store, so your customers can follow it. * At checkout, your customers see the shipping rates Printify calculates for their address. 1. Create an API shop in Printify. The app works with a Printify shop of the type "API". If you don't have one yet, in Printify go to Manage stores > Add new store > API (custom integration). Then publish your products to that shop: only products published to an API shop sync with your store. 2. Connect Printify. Open the app and go to Account & sync. Press Connect Printify, log in to Printify in the window that opens and allow the app. That's all the connection needs: no keys to copy. Under Automatic sync, tick the shops to keep in sync and press Save. Products you publish in Printify then come into your store, and order updates and tracking numbers come back. A shop that is not an API shop is marked "not an API shop - can't sync". 3. Import your products. The Products tab lists your Printify products, each marked In your store, Not in your store or Locked in Printify. The filters at the top show one group at a time, and the search finds a product by name. In the Import panel on the right: * Products I pick imports the products you tick; All products imports everything (with more than one shop, you choose From these shops). * Update products already in your store: on, their designs, Printify's photos, prices, texts and options are updated. Off, products that are already there are skipped. * Show new products to shoppers: off, they are imported switched off, so you can check them first. * Put them in categories (optional): pick the categories for the imported products. Press Import. The import runs on its server, so you can close the app while it works. Some data comes in bulk, so give it up to 10 minutes before checking pictures and variants. A product stuck in "Publishing" in Printify shows as Locked in Printify. Press Unblock next to it: Printify then shows it as "Publishing error", and you can edit and publish it again. 4. Decide when Printify prints an order. As soon as an order is paid, the app sends it to Printify. Orders paid later, like a bank transfer or cash on delivery, are sent when you mark them as paid. A sent order arrives "On hold" in your Printify shop and goes to production by your Order submission setting in Printify: by default 24 hours after it arrives (so you can still change or cancel it), after 1 hour, at a set time each day, or only when you click "Submit order" yourself (Manual). The app links the setting: Open Order submission in Printify. Orders with personalizable products always wait for you to submit them. 5. Follow your orders. The Orders tab shows your recent orders with Printify products and the state of each one: Shipped with the tracking number, Sent to Printify, Waiting for payment, Not sent or Has an issue. If an order shows "Not sent", Infinite Apps email you the reason Printify gave, for example a product or address problem. Fix it, then press Send now next to the order. Orders older than 14 days are not sent from here. "Has an issue" means Printify put the order on hold: open it in your Printify account to fix it. 6. Shipping rates at checkout. Your customers see the shipping rates Printify calculates for their cart and address: Standard, Express and Priority when Printify offers them. When the cart has your own products too, the Printify rate covers only the Printify products, so set up your usual shipping for the rest. 7. Check that everything works. The Overview tab opens with a Health check: is your Printify account connected, is automatic sync set up, and do paid orders reach Printify. Anything that is not right comes with the fix. Press Check again after you change something. Common setups. Connect Printify, choose All products, keep Show new products to shoppers on and put them in a category such as "Apparel". New designs you publish later come in by themselves. Check every product before it goes live. Turn Show new products to shoppers off. Products come in switched off, you look over the photos and texts, then switch them on in your store. Approve every order yourself. Set Printify's Order submission to Manual. Paid orders still go to Printify by themselves, but nothing is printed until you press "Submit order" there. Your own products plus a merch line. Import only the Printify products you pick into a "Merch" category. Orders with both kinds of products send only the Printify ones to Printify; you ship the rest yourself. Questions. I changed a product in Printify but it didn't change in my store. Only published products sync: publish it again in Printify. If it still doesn't come in, look at the Health check under Overview and save Automatic sync once more. Do my own photos stay when a product is updated? Yes. Printify's images are only replaced if they changed in Printify; photos you uploaded yourself stay, and a product you hid in your store stays hidden. Prices come from Printify, so change them there. Can I change the SKU of an imported product? No. The SKU tells the app which Printify product and variant it is; changing it stops orders and updates for that product. Do my customers get the tracking number? Yes, the tracking number comes back to the order in your store when Printify ships it. Alex. Published on Nov 10, 2026 See what the app does, the demo store and how to install it. Need a custom app for your store? Hit Infinite Apps up and Infinite Apps'll get in touch with you.

Ecwid
Mar 12th, 2026
Ecommerce Inventory Management with Ecwid

Ecommerce Inventory Management with Ecwid. If the idea of buying expensive, standalone software sounds daunting, Ecwid, Inc. has good news. You might not need it yet. Ecwid by Lightspeed is an ecommerce platform designed to make selling online simple, including managing your stock. For many small businesses, Ecwid serves as a powerful ecommerce inventory management system right out of the box. Built-in Inventory Tracking tools. With Ecwid, you don't need a separate spreadsheet. You can specify the stock quantity for every product in your store directly in your dashboard. * Automatic updates: Ecwid automatically reduces your inventory count the moment an order is placed. * Sold out labels: When a product hits zero, Ecwid automatically applies a "Sold Out" label and hides the "Add to Cart" button, preventing overselling. (You can also set a different behavior for out-of-stock products, if needed.) * Low stock notifications: You can choose to receive an email notification when a product quantity gets low, so you have plenty of time to restock before you run out. * Pre-orders: Want to keep selling even when stock is out? You can enable pre-orders, allowing you to capture revenue while you wait for your supplier. * Built-in reports: The Product sales and stock overview report summarizes what you've sold in a specific timeframe and your current stock levels. This helps you spot sales trends and identify which products to discount or restock. Multi-Channel selling. Ecwid effortlessly connects with social media platforms like Meta and marketplaces such as Amazon and eBay, enabling you to sell your products across multiple channels. Keeping track of inventory manually across all these platforms would be overwhelming, but with Ecwid, there's no need to worry. Your products and orders are automatically synced, and everything can be managed from a single, convenient dashboard - the Ecwid admin. This not only eliminates the risk of overselling but also saves you valuable time by streamlining product and order management across multiple platforms. Integrations with popular software. As your business grows, you might need highly specialized features such as multi-warehouse management or raw materials tracking. Ecwid has you covered there, too. It integrates seamlessly with the best ecommerce inventory management software on the market. You can easily connect your Ecwid store to top-tier apps like Katana, ShipStation, Xero, and other specialized inventory tools found in the Ecwid App Market. This allows you to keep your familiar Ecwid storefront while powering up your backend operations. Effective ecommerce inventory management isn't just about avoiding chaos - it's about building a foundation for growth. By understanding your stock, optimizing your processes, and leveraging the right tools, you can stop worrying about fulfillment and start focusing on your brand. Don't let inventory headaches hold you back. With Ecwid, you get a robust platform that handles the basics beautifully and scales with you when you're ready for the big leagues. Create your Ecwid store today and experience how easy inventory management can be. Managing your product catalog can often feel daunting, but Ecwid's automated tools make it easy. * Understanding Ecommerce Inventory Management * Why Effective Inventory Tracking Matters * Key Inventory Challenges for Small Businesses * Choosing the Ecommerce Inventory Management Software * Optimizing Your Inventory Management Workflow * Ecommerce Inventory Management with Ecwid. * start taking control of Your Inventory. Sell online. With Ecwid Ecommerce, you can easily sell anywhere, to anyone - across the internet and around the world. Mar 12, 2026 Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs' daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home. Ecommerce that has your back. I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion. For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time. So simple to use - even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins. I'm so impressed I've recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock! I've used Ecwid and I love the platform itself. Everything is so simplified it's insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It's a pretty open e-commerce gateway. Easy to use, affordable. Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion. For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time. So simple to use - even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins. I'm so impressed I've recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock! I've used Ecwid and I love the platform itself. Everything is so simplified it's insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It's a pretty open e-commerce gateway. Easy to use, affordable. Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion. For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time. Your ecommerce dreams start here.

Digico LLC
Jun 2nd, 2025
DigiJournal Pre-Launch: Get Ready to Revolutionize Your Notary Practice!

Digico has partnered with Ecwid to create a sleek, intuitive webstore on digico.llc, where you'll soon be able to purchase a license key to unlock DigiJournal on your own tablet.

StockTitan
Nov 5th, 2024
DreamHost Announces Partnership with E-Commerce Solution Provider Ecwid by Lightspeed

DreamHost announces partnership with e-commerce solution provider Ecwid by Lightspeed.

Ecwid
Jan 12th, 2024
Multichannel Selling Explained: Expanding to Big & Niche Marketplaces

Mayon will join Ecwid, Inc. to share valuable insights and strategies to help advanced business owners take their businesses to the next level.

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