Ed Morse Automotive

Ed Morse Automotive

Multi-brand automotive dealership group offering services

Overview

Ed Morse Automotive Group operates a network of more than 50 dealership locations offering 30+ vehicle and motorcycle brands, plus 12 other businesses such as a hotel and a NAPA store. It sells new and used vehicles and runs service centers supported by a 240,000-square-foot Parts Center. Customers get end-to-end vehicle care—from buying to financing, parts, and maintenance—through its dealership network. Rooted in a family legacy since 1946, the group combines a large brand footprint with diversification and industry recognition to deliver comprehensive automotive solutions.

About Ed Morse Automotive

Simplify's Rating
Why Ed Morse Automotive is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & Transportation

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Delray Beach, Florida

Founded

1946

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Simplify's Take

What believers are saying

  • Acquiring Mercedes-Benz of Billings on July 8, 2026 adds its first Montana dealership.
  • Ed Morse targets top-50 U.S. dealership group ranking after closing two more deals by 2026.
  • Expanding to 2,800+ employees strengthens regional premium retail presence across three luxury brands.

What critics are saying

  • Aggressive expansion to 61 stores strains capital, risking integration failures in Arizona and Montana within 6–12 months.
  • Luxury concentration exposes Ed Morse to EV demand volatility and margin compression as BMW and Mercedes shift pricing.
  • Overextension across nine states may trigger liquidity if luxury inventory turnover drops below 30 days or margins compress over 15%.

What makes Ed Morse Automotive unique

  • Ed Morse owns seven luxury dealerships across Mercedes-Benz, Porsche, and Cadillac brands.
  • The group operates 61 dealerships in nine states, led by CEO Teddy Morse since 1946.
  • It holds one of only two authorized Mercedes-Benz hubs in Montana via Billings acquisition.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Wellness Program

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Employee Discounts

Employee Referral Bonus

Professional Development Budget

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Ed Morse Automotive is Hiring for 98 Jobs on Simplify!

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