Welcoming Ben Nussbaum, Account Executive. Ben Nussbaum joins Ekho as an Account Executive, from EVx, the EV incentives company he founded. Rowan Mockler Cofounder, CEO Ben Nussbaum joins as an Account Executive. He founded EVx, where a small team worked with Red Bull, large public companies, dealer groups and manufacturers, and he first worked deals with Ekho a couple of years ago. Ben Nussbaum joins Ekho as an Account Executive. Where Ben comes from. Ben founded EVx, which helps companies build and sell EV chargers at a lower cost by securing the grants, rebates and tax credits they qualify for. With a very small team, he partnered with brands like Red Bull and with large publicly traded companies, and navigated the long, complex sales cycles that come with organizations that size. Much of that work put him alongside large dealer groups and vehicle manufacturers. He comes to Ekho already knowing how manufacturers, dealer groups and their partners work with each other, and where their incentives differ. Before EVx he was Head of Growth at Archetype, a venture-backed startup, and a sales manager at SEA Electric, where he closed $10.2M in sales of battery-electric commercial trucks to national fleets. He started out as an analyst at ADM Capital in Hong Kong, after studying economics and mathematics at Bates College. How Ben found Ekho. A couple of years ago, Ben picked up the phone and called the Ekho team. That call turned into a couple of deals Ekho worked on together, and Ekho found creative ways to get them done. It was clear early on that working on the same team could be worth exploring, and this year Ekho made it official. What Ben will do here. Ben works with everyone who sells vehicles, from single-rooftop dealerships and large dealer groups to the manufacturers behind them. He brings them onto the AI Sales Agent, which answers buyers on the retailer's own website and over text, around the clock, and the Transaction Engine, which takes a deal from financing through titling and registration in all 50 states. Why it matters here. Selling a vehicle online is mostly a rules problem. Every sale has to be financed, titled, registered and taxed correctly, and the rules change at every state line. Ben built a company on the same kind of problem, where a deal only pays out when the filing underneath it is right. Welcome to the team, Ben. What shipped, what its customers are achieving, and what Ekho is seeing in the field. One email every other week. The Ekho Pit Stop This week Four things shipped this week. TRANSACTION ENGINE Connect inventory over XML. Your existing feed plugs in, no re-platforming. TRANSACTION ENGINE Declined financing keeps moving. Structured next steps instead of a dead end. TRANSACTION ENGINE Listings say what they need. Action items name the gap before a unit can sell. AI SALES AGENT Leads route themselves. Sales, service and parts reach the right team. You're getting this because you subscribed to the Pit Stop.

Welcoming Ethan Poortenga, founding Product Manager. Ethan Poortenga joins Ekho as its founding Product Manager, from Hang and Amazon. Rowan Mockler Cofounder, CEO AI summary Ethan Poortenga joins as founding Product Manager. He was the founding PM at Hang, growing it from a handful of customers to hundreds, and led both product and design there. Ethan Poortenga joins Ekho as its founding Product Manager. Where Ethan comes from. He was the founding PM at Hang, a restaurant loyalty and customer engagement platform. He started with a handful of customers and a half-built product, and grew it to hundreds of customers. He did the design work himself along the way, and eventually led both product and design. Before Hang he was a product manager at Amazon. What Ethan will do here. Ethan leads the product teams behind the Sales Agent and the Transaction Engine, which between them cover the whole path from a buyer's first question to a titled and registered vehicle. Why it matters here. A founding PM role is not the same job as a PM role at a company that already has a product organisation. The work is deciding what to build with incomplete information, then doing whichever part of it nobody else is doing that week. Ethan has done that from a half-built product to hundreds of customers once already. What shipped, what its customers are achieving, and what Ekho is seeing in the field. One email a week. The Ekho Pit Stop This week Four things shipped this week. TRANSACTION ENGINE Connect inventory over XML. Your existing feed plugs in, no re-platforming. TRANSACTION ENGINE Declined financing keeps moving. Structured next steps instead of a dead end. TRANSACTION ENGINE Listings say what they need. Action items name the gap before a unit can sell. AI SALES AGENT Leads route themselves. Sales, service and parts reach the right team. You're getting this because you subscribed to the Pit Stop.

Welcoming Tommy Xue, AI Product Manager. Tommy Xue joins Ekho as AI Product Manager, from DoorDash, where he led internal AI efforts and built the data platform behind their newer verticals. Rowan Mockler Cofounder, CEO AI summary Tommy Xue joins as AI Product Manager. He led internal AI efforts at DoorDash and built the data platform behind their newer verticals, including tooling that put AI in the hands of non-technical teams. Tommy Xue joins Ekho as AI Product Manager. Where Tommy comes from. He comes from DoorDash, where he led internal AI efforts and built the data platform behind their newer verticals. Part of that work was the tooling that put AI in the hands of non-technical teams, which is a harder problem than it sounds: the model is rarely the constraint, and the interface almost always is. He started out as a software engineer at Amazon, and was an early hire at a music royalty investment platform. What Tommy will do here. Tommy is building the internal AI systems that Ekho runs on. Not the buyer-facing Sales Agent, but the layer underneath the company: the tooling that lets a small team carry the workload of a much larger one, and that puts the same leverage in the hands of people who do not write code. Why it matters here. Ekho competes with businesses that have far more people. The only durable answer to that is to make each person carry more, and the only way to do that without burning them out is better internal tooling. Tommy has built exactly this before, at a company where the operational surface was enormous and the teams using the tools were not engineers. What shipped, what its customers are achieving, and what Ekho is seeing in the field. One email a week. The Ekho Pit Stop This week Four things shipped this week. TRANSACTION ENGINE Connect inventory over XML. Your existing feed plugs in, no re-platforming. TRANSACTION ENGINE Declined financing keeps moving. Structured next steps instead of a dead end. TRANSACTION ENGINE Listings say what they need. Action items name the gap before a unit can sell. AI SALES AGENT Leads route themselves. Sales, service and parts reach the right team. You're getting this because you subscribed to the Pit Stop.