Ekimetrics specializes in data science and business analytics, providing consultancy services that combine data analysis with strategic business advice. Their approach helps clients, particularly CMOs and CFOs, optimize their return on investment (ROI) and drive growth by offering actionable insights based on data. Ekimetrics uses a proprietary technology stack to simplify data management and analysis, allowing clients to focus on informed decision-making. The company differentiates itself by having a team with both analytical and strategic skills, ensuring that the insights are practical and implementable. Additionally, Ekimetrics invests in training and talent development to keep their team updated with industry trends, which helps them maintain a competitive edge. Their goal is to empower businesses to leverage data effectively for better marketing attribution and overall success.

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Ekimetrics

Ekimetrics has been named a Strong Performer in "The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022" report by Forrester Research.

Ekimetrics recognized as Strong Performer in "The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022

Fortunately, Ekimetrics has conducted a comprehensive study of retail media trends in APAC, providing valuable insights into marketing spend and ROI in a post-COVID world.

Member's Event: Post Pandemic APAC Marketing & Media Strategies Fireside chat (Ekimetrics) | Interactive Advertising Bureau Hong Kong

Ekimetrics offers industrialised corporate data science solutions to maximise its clients’ return on investment on marketing expenses and optimise sales, the customer experience, and the entire operational model.

Paris-based data science company Ekimetrics raises €24M to fuel global growth & enhance tech assets

As a result, TikTok is partnering with Ekimetrics - a leading expert in MMM - among five key companies to participate in the Media Mix Modeling Program to bring reporting consistency and quality as well as a more streamlined media mix modeling process for advertisers globally.

TikTok partners with Ekimetrics

Paris-based SaaS company, Ekimetrics, has raised €24M in a fresh round of funding from two minority shareholders including Tikehau Capital via its growth capital fund and Bpifrance via its MidCap fund.

BPI France invests into Ekimetrics in $26.2M

Ekimetrics appoints Christina Cen as General Manager, China to lead the Shanghai office and support its strategic expansion in the APAC region.

Ekimetrics Appoints Christina Cen as General Manager, China to Lead the Shanghai Office and Support Its Strategic Expansion in the APAC Region

Data science and AI-powered solutions firm Ekimetrics has relocated its only U.S. location to 120 Broadway in Lower Manhattan.

Data Science Firm Relocates to Lower Manhattan

PARIS, October 25, 2023 --( BUSINESS WIRE )-- Ekimetrics, leader in data science and AI-powered solutions, has been named a Leader in The Forrester Wave: Marketing Measurement and Optimization, Q3 2023.

Ekimetrics Named a Leader in Marketing Measurement and Optimization Q3 2023 report by Independent Research Firm

- Creative execution is a significant driver of sales- Three golden advertising rules to improve YouTube creative effectiveness- More than double video ad ROI- Methodology for capturing creative quality in measurementNEW YORK, July 25, 2024 /PRNewswire/ -- In a new YouTube study commissioned by Google, global leader in data science Ekimetrics has developed a groundbreaking approach to video ad creative effectiveness measurement. It also identified the opportunity to more than double YouTube ROI, with three golden advertising rules for marketers to follow.The independent study used over three years of Marketing Mix Models (MMMs) from four participating brands to quantify the impact of ad creative quality on YouTube video performance.Not only did the study find that creative execution is a significant driver of sales performance, it has also resulted in a completely new, repeatable and scalable way to measure creative effectiveness. The new methodology helps to understand the impact of creative quality on sales. It is an enhancement to the industry-accepted holistic measurement approach of MMMs, which is a significant step forward in marketing science and a first for the industry.The study validated and used Google's existing ABCD framework, which consists of 73 creative levers clustered into 'Attention,' 'Branding,' 'Connection' and 'Direction,' proven and derived over several years of research. These were further distilled into 20 creative best practices that explained 80% of the performance for the brands in the study.It also found that 58% of the video ads assessed were suboptimal, where 'optimal' videos featured nine or more of the 20 best practices, with 'good' featuring five to eight and 'poor' four or less. This finding suggests there is significant opportunity for brands to make substantial gains; turning 'poor' creatives into 'optimal' ones could deliver a 2.2x ROI uplift.Speaking about the study, Sona Abaryan, Partner, Ekimetrics said, "Finding that more than half of videos were suboptimal was surprising and demonstrates clearly that measuring creative effectiveness is a worthwhile pursuit, with the potential to more than double ROI

Scalable Creative Quality Measurement Reveals Advertisers Could Double Youtube Ad Roi

Data science consultancy for business analytics

Ekimetrics

Data science consultancy for business analytics

Ekimetrics

Data science consultancy for business analytics

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