Ekimetrics

Ekimetrics

Data science consultancy for business analytics

About Ekimetrics

Simplify's Rating
Why Ekimetrics is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Education

Company Size

501-1,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$26.4M

Headquarters

Paris, France

Founded

2006

Overview

Ekimetrics focuses on data science and business analytics, providing consultancy services that combine data analysis with strategic business advice for clients like Chief Marketing Officers and Chief Financial Officers. Their team of consultants has both analytical and strategic skills, allowing them to deliver practical insights that help businesses optimize their return on investment and drive growth. Ekimetrics uses its proprietary technology to simplify data management, enabling clients to make informed decisions while also emphasizing training and talent development within their team. This commitment to continuous learning and innovation distinguishes Ekimetrics from competitors and supports their goal of empowering businesses to effectively leverage data.

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Simplify's Take

What believers are saying

  • Expansion into APAC with a new Shanghai office offers growth opportunities.
  • Partnership with TikTok enhances reputation in digital advertising.
  • Relocation to Lower Manhattan provides strategic advantages in the U.S. market.

What critics are saying

  • Increased competition from emerging data science firms in APAC threatens market share.
  • Rapid AI evolution may outpace Ekimetrics' current capabilities, requiring R&D investment.
  • Potential regulatory changes in EU data privacy laws could increase compliance costs.

What makes Ekimetrics unique

  • Ekimetrics combines data science with strategic business advice for actionable insights.
  • Their proprietary technology stack simplifies deployment and operations for clients.
  • Ekimetrics emphasizes training and talent development to maintain industry leadership.

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Funding

Total Funding

$26.4M

Above

Industry Average

Funded Over

1 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Competitive compensation package in a management consultancy business

An emphasis on work-life-balance

Dynamic environment with a strong culture and great offices

Close-knit team with friendly environment, bi-monthly team events and more

Creative and entrepreneurial start-up environment with vertical mobility

Best-in-class methodologies and cutting edge technologies

Unique training package with 70+ sessions

Growth to develop a double profile in data science and strategic consulting

Client exposure up to the executive level

Opportunities for international mobility

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 1%

2 year growth

↑ 0%
Silicon Canals
Apr 8th, 2025
Eric Labaye Appointed Chairman of the Ekimetrics' Supervisory Board

PARIS - (BUSINESS WIRE) - Ekimetrics is announcing today that Eric Labaye becomes the Chairman of its Supervisory Board.

Business Wire
Sep 10th, 2024
Ekimetrics Appoints Christina Cen as General Manager, China to Lead the Shanghai Office and Support Its Strategic Expansion in the APAC Region

Ekimetrics appoints Christina Cen as General Manager, China to lead the Shanghai office and support its strategic expansion in the APAC region.

PR Newswire
Jul 25th, 2024
Scalable Creative Quality Measurement Reveals Advertisers Could Double Youtube Ad Roi

- Creative execution is a significant driver of sales- Three golden advertising rules to improve YouTube creative effectiveness- More than double video ad ROI- Methodology for capturing creative quality in measurementNEW YORK, July 25, 2024 /PRNewswire/ -- In a new YouTube study commissioned by Google, global leader in data science Ekimetrics has developed a groundbreaking approach to video ad creative effectiveness measurement. It also identified the opportunity to more than double YouTube ROI, with three golden advertising rules for marketers to follow.The independent study used over three years of Marketing Mix Models (MMMs) from four participating brands to quantify the impact of ad creative quality on YouTube video performance.Not only did the study find that creative execution is a significant driver of sales performance, it has also resulted in a completely new, repeatable and scalable way to measure creative effectiveness. The new methodology helps to understand the impact of creative quality on sales. It is an enhancement to the industry-accepted holistic measurement approach of MMMs, which is a significant step forward in marketing science and a first for the industry.The study validated and used Google's existing ABCD framework, which consists of 73 creative levers clustered into 'Attention,' 'Branding,' 'Connection' and 'Direction,' proven and derived over several years of research. These were further distilled into 20 creative best practices that explained 80% of the performance for the brands in the study.It also found that 58% of the video ads assessed were suboptimal, where 'optimal' videos featured nine or more of the 20 best practices, with 'good' featuring five to eight and 'poor' four or less. This finding suggests there is significant opportunity for brands to make substantial gains; turning 'poor' creatives into 'optimal' ones could deliver a 2.2x ROI uplift.Speaking about the study, Sona Abaryan, Partner, Ekimetrics said, "Finding that more than half of videos were suboptimal was surprising and demonstrates clearly that measuring creative effectiveness is a worthwhile pursuit, with the potential to more than double ROI

CommercialSearch
Mar 27th, 2024
Data Science Firm Relocates to Lower Manhattan

Data science and AI-powered solutions firm Ekimetrics has relocated its only U.S. location to 120 Broadway in Lower Manhattan.

Yahoo Finance
Oct 25th, 2023
Ekimetrics Named a Leader in Marketing Measurement and Optimization Q3 2023 report by Independent Research Firm

PARIS, October 25, 2023 --( BUSINESS WIRE )-- Ekimetrics, leader in data science and AI-powered solutions, has been named a Leader in The Forrester Wave: Marketing Measurement and Optimization, Q3 2023.

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Ekimetrics is Hiring for 6 Jobs on Simplify!

Find jobs on Simplify and start your career today

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