Electric Twin raises $14M in Pre-Seed and Seed funding. February 12, 2026 Electric Twin, a London, UK-based provider of an AI platform building synthetic audiences, raised $10M in Seed funding. The round was led by Atomico, LocalGlobe, Mercuri and Samos Investments, and joined by angels including: Marc Andreessen; co-founder and CTO of Slack, Cal Henderson; former Kantar CEO, Eric Salama; COO of Entrepreneur First, Tom Shinner; and Executive Vice President, UK and Europe, at Palantir, Louis Mosley. The raise followed a previously $4M Pre-Seed funding. The company intends to use the funds to accelerate its global expansion and support the continued development of the world's most powerful prediction engine. Founded by Dr Ben Warner and Alex Cooper, Electric Twin builds synthetic audiences so organisations can understand their customers. Using AI, machine learning and social science research, the tech simulates how real audiences behave, so companies can test ideas, messaging, and campaigns and get feedback in minutes instead of weeks. Its platform is used by The Times and Lebara. 12/02/2026

With new funding, Electric Twin plans to expand internationally and further develop its prediction technology, enhancing its synthetic audience models and broadening the range of scenarios organisations can analyse to support decision-making.

Electric Twin raises $10m in funding round. UK - Synthetic data company Electric Twin has raised a further $10m to scale its synthetic audiences platform. The funding round was led by Atomico with participation from LocalGlobe, Mercuri and Marc Andreessen, with the latest $10m funding round following the company's $4m pre-seed, bringing total funding to $14m. London-based Electric Twin builds simulations of a customer's target audiences to help test decisions, and the funding will help expand the business. Advertisement The company is co-founded by Alex Cooper, former director of UK Covid-19 testing at 10 Downing Street, and Dr Ben Warner, former chief data adviser to the prime minister and visiting senior fellow at the London School of Economics and University College London. The AI startup hired Leanne Tomasevic earlier this year to lead its insights and strategy function. The company has also brought in Professor Michael Muthukrishna as scientific adviser, who is a behavioural scientist and professor at the London School of Economics. In a blog announcing the funding, Cooper said: "This funding allows us to grow the business: hire the very best people in commercial, product, engineering and data science; scale our go-to-market; and revolutionise decision making. "We want to keep pushing on the hard problems: more rigorous evaluation across populations and contexts, better accuracy, more transparent research that helps the entire field understand what synthetic audiences can and cannot do."