Former UK Civil Service head to advise Electric Twin. UK - Simon Case, former cabinet secretary and head of the UK Civil Service, has joined Electric Twin's independent ethics board. Case served as the youngest ever cabinet secretary from 2020 to 2024 and currently sits in the House of Lords as a crossbench peer. During his time working in government, Case worked alongside Electric Twin founders Alex Cooper and Dr Ben Warner on the country's response to Covid-19. Advertisement In addition, Case was also the senior official overseeing the AI Safety Summit at Bletchley Park in 2023 and also the formation of the AI Safety Institute (ASI) and the Advanced Research and Invention Agency (ARIA). At Electric Twin, Case will advise the business on its ethical approach, helping to provide governance on the development and deployment of the firm's technology. Cooper said: "We founded Electric Twin following our experience during a national crisis where the quality of decisions mattered enormously, but the information available to inform decisions was often incomplete. Having worked with Simon in Number 10 during this period, I have a deep respect for his expertise and judgment as we work to solve this problem. Advertisement "Simon drove AI innovation in government and advised the prime minister on ethics at one of the most challenging times in recent history. There is no better candidate to join our Ethics Advisory Board at a time when questions around AI, ethics and institutional decision-making are moving to the centre of public debate." Case added: "After years in government, you learn that the hardest part of any decision is having poor data on what might happen next. "I worked with Alex and Ben in Number 10 and I know that this is a team combining serious technological ambition with a clear sense of public responsibility."

Electric Twin raises $14M in Pre-Seed and Seed funding. February 12, 2026 Electric Twin, a London, UK-based provider of an AI platform building synthetic audiences, raised $10M in Seed funding. The round was led by Atomico, LocalGlobe, Mercuri and Samos Investments, and joined by angels including: Marc Andreessen; co-founder and CTO of Slack, Cal Henderson; former Kantar CEO, Eric Salama; COO of Entrepreneur First, Tom Shinner; and Executive Vice President, UK and Europe, at Palantir, Louis Mosley. The raise followed a previously $4M Pre-Seed funding. The company intends to use the funds to accelerate its global expansion and support the continued development of the world's most powerful prediction engine. Founded by Dr Ben Warner and Alex Cooper, Electric Twin builds synthetic audiences so organisations can understand their customers. Using AI, machine learning and social science research, the tech simulates how real audiences behave, so companies can test ideas, messaging, and campaigns and get feedback in minutes instead of weeks. Its platform is used by The Times and Lebara. 12/02/2026

With new funding, Electric Twin plans to expand internationally and further develop its prediction technology, enhancing its synthetic audience models and broadening the range of scenarios organisations can analyse to support decision-making.