Electronic Arts

Electronic Arts

Global publisher of live-service video games

Overview

Electronic Arts (EA) publishes and distributes video games across consoles, PCs, and mobile devices. It creates games and extends their life with live services, such as downloadable content (DLC), in-game purchases, and subscriptions, to keep players engaged over time. Its products are sold as digital downloads and physical copies, with additional value through ongoing content and a subscription plan called EA Play that grants access to a library of games and perks. Compared with competitors, EA blends a broad lineup of genres and platforms with a steady revenue model based on live services and memberships, rather than relying only on initial game launches. Its goal is to inspire the world through play while building stable, recurring income by maintaining active player communities and expanding engagement across geographies.

About Electronic Arts

Simplify's Rating
Why Electronic Arts is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Entertainment

Gaming

Company Size

10,001+

Company Stage

IPO

Headquarters

Redwood City, California

Founded

1991

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Simplify's Take

What believers are saying

  • September 18, 2026 EA Play trial increased FC 27 funnel and conversion.
  • September 7, 2026 F1 25 Update 1.25 added F2 2026 and hardware support.
  • September 15, 2026 Madden NFL 27 Championship Series expanded esports visibility and student pipeline.

What critics are saying

  • August 2026 debt load reached about $18 billion, forcing $700 million cost cuts.
  • June 18, 2026 layoffs hit Fan Care, trust and safety, IT, recruitment.
  • PIF is weighing an EA-Savvy merger after Moonton, threatening studio autonomy and focus.

What makes Electronic Arts unique

  • EA Sports FC 27 launched September 25, 2026 with EA Play trial and Web App.
  • EA controls annualized sports franchises: FC 27, Madden NFL 27, NHL 27, F1 25.
  • August 4, 2026 buyout preserved EA's franchise portfolio under PIF, Silver Lake, Affinity.

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Funding

Total Funding

$16.1B

Above

Industry Average

Funded Over

5 Rounds

Buyout funding comparison data is currently unavailable. We're working to provide this information soon!
Buyout Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Paid Vacation

Paid Sick Leave

Mental Health Support

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

↓ -15%

1 year growth

↓ -15%

2 year growth

↑ 0%
TheGamer
Sep 21st, 2026
EA Sports FC 27 - how to complete Streamlined SBCs.

EA Sports FC 27 - how to complete Streamlined SBCs. Published Sep 21, 2026, 6:51 PM EDT Niall (pronounced Ny-ul) is a UK-based writer who has been writing about Magic: The Gathering throughout his entire career, with everything from new set breakdowns and individual deck guides to offering his opinions on the state of formats and the general direction of the iconic TCG. Niall also has a rich history covering triple-A releases, sports games, and PC hardware. A new type of Squad Building Challenge has landed in EA Sports FC 27, and it's supposed to make earning big rewards to upgrade your Ultimate Team much easier, but early signs suggest this is far from the truth. Streamlined SBCs focus on quantity over quality, as you aim to meet a total card value rather than ticking off objectives like you would in a normal SBC. The only issue is that the first two big Streamlined SBCs of FC 27 are both asking for far too much for very little in return. So, let's take a closer look at Streamlined SBCs and whether they're the answer to the SBC grind that EA hopes they are. What is A Streamlined SBC? A Streamlined SBC is a new challenge that asks you to submit players to meet a total score, rather than multiple objectives based on nationality, team, or ratings. Each Streamlined SBC has a point target, and you can select any eligible players from your library, regardless of their rarity, to submit them as you try to achieve this target score. They're a mix between classic SBCs and the new Gallery feature in many ways. A Streamlined SBC can be identified in the menu by the point target displayed at the bottom of the page. A normal SBC will still say X/X completed, depending on how many tasks there are. EA laid out Streamlined SBCs as a less complicated alternative to regular SBCs, and the idea was to take the grind away and give players fewer restrictions to work with when trying to earn rewards for their team. How to complete A Streamlined SBC. Streamlined SBCs may still have some restrictions, but there are far fewer than a regular SBC. For instance, the first two major Streamlined SBCs in FC 27 only have the requirement that every player be rated over 45, something that's a given in Ultimate Team. Future Streamlined SBCs may call for specific subsets of players, like ones from certain leagues or nationalities, but they have not yet come into play. Issues with Streamlined SBCs. So far, the main issue with Streamlined SBCs is that you have to give up more, not less, to complete them. With a 20,000-point target for the Bouaddi Ones to Watch or Ones to Watch player pick Streamlined SBC, you would need 10 85-rated players, worth 2,100 points each, to complete it. Of course, you could mix this up and have five 85-rated players, then pick a bunch of cheaper bronze players, but you can only submit 30 players per Streamlined SBC, meaning the idea that you can get rid of a ton of low-rated players to upgrade to much better ones is misleading. Player value is determined by the overall and then whether it's a base or special version of a card. So far, you would be giving up around the same for a typical one-shot SBC compared to the Streamlined ones, just with no restrictions or tertiary objectives to meet. The idea that these new SBCs were supposed to contribute to the Ultimate Team grind being reduced simply isn't being met, so unless changes are made, Streamlined SBCs aren't really worth the effort either. Here's hoping that adjustments are made fairly soon to get their value on par with what was expected when the feature was first revealed. Simulation * Released - September 25, 2026 * ESRB - Everyone / Users Interact, In-Game Purchases (Includes Random Items) * Developer(s) - EA Canada, EA Romania * Publisher(s) - EA * Multiplayer - Online Multiplayer, Online Co-Op, Local Multiplayer, Local Co-Op * Cross-Platform Play - PS5, Xbox Series X|S, PC // PS4 & Xbox One

MostPlays.com
Sep 21st, 2026
MCS Pro League opens Full Sail career doors.

MCS Pro League opens Full Sail career doors. The MCS Pro League has already shifted Madden esports from a mostly event-by-event ladder into a more visible career classroom for Full Sail University students. EA's new Madden NFL 27 Championship Series format began on September 15, 2026, and Full Sail's campus role gives students a rare chance to work near the center of a publisher-run competitive circuit rather than on a simulated class project. That distinction matters for esports careers. Many students can produce campus tournaments, run club broadcasts, or volunteer at local events. Fewer get repeated exposure to publisher standards, on-air timing, remote talent needs, competitive integrity workflows, and the pressure of a recognized championship series. Full Sail's involvement does not guarantee a job for every student, but it does create documented work samples in a corner of esports where production credits often matter as much as a degree title. What the MCS Pro League changed in Madden. EA announced the Madden NFL 27 Championship Series with an elite eight-player league that began on September 15, 2026, using a two-track entry system: four players were invited from the 2025-26 Madden Bowl and Points leaderboard, while four spots came through the Pro League Qualifier held from August 22 through September 7, 2026. EA also listed $750,000 in total MCS 27 prize money across events, with $200,000 assigned to the Pro League itself in the official MCS 27 announcement. Why the MCS Pro League format matters. By limiting MCS Pro League entry to eight competitors, EA created a smaller weekly focal point than a broad open bracket. That has consequences behind the camera. A smaller field can make story development easier for producers, researchers, graphics teams, and casters because the same competitors return across broadcasts. For students, that repetition can teach a practical lesson: esports production is not only about calling big plays. It is also about building context, tracking player identity, and giving viewers enough structure to care without overstating what a single match means. The open path still matters. Breakouts began on September 19, 2026 and was scheduled to run through October 6, 2026. Most Feared was scheduled for October 10 through November 11, 2026, Zero Chill for November 21 through December 15, 2026, and the Last Chance Qualifier for December 19, 2026 through January 10, 2027. Those stages keep the broader competitive community connected to Madden Bowl qualification, while the league format gives production teams a repeatable tentpole to build around. Full Sail student work moves closer to the main feed. Full Sail said its campus would host MCS 27 live events, with Madden Bowl 27 scheduled for February 9 through February 11, 2027 at Full Sail Live. The university also said students in entertainment, media, and sportscasting degree programs would take part in live event production, broadcast operations, content creation, and on-air roles, while EA would hire approximately 100 Full Sail graduates into production roles for the season in its Full Sail announcement. Campus production as career evidence. For students, the most useful part is not just proximity to a recognizable brand. It is the ability to point to a specific workflow. A student who helps manage assets, supports a producer, logs match notes, builds social clips, assists talent, or works on a secondary broadcast can explain exactly what they did under deadline conditions. That is stronger than a vague claim of being interested in esports. This is where collegiate esports career development often succeeds or fails. Schools can build teams and clubs, but the strongest programs connect competition to work experience. Full Sail's Madden season role fits the same broader pattern seen in campus esports efforts that try to turn events into employment pathways, a subject MostPlays has also covered through Baylor's esports careers structure. There is also a community effect. Students who see classmates on a headset, behind a camera, or at a broadcast desk can better understand the range of jobs around esports. Not every student wants to be a pro player. Many want to edit, produce, observe, cast, write, direct, or manage talent. A campus event calendar gives those students a visible map of possible roles. Broadcast roles are the real student opening. For sportscasting students, the MCS Pro League gives a cleaner bridge between classroom reps and professional expectations. Full Sail said talent from its Dan Patrick School of Sportscasting would be hired to join EA's on-air talent at the main broadcast desk for the duration of MCS 27. It also said sportscasting students would shoutcast B-stream broadcasts. On-Air practice without pretending it is easy. B-stream work should not be treated as a lesser assignment. Secondary feeds often demand sharper fundamentals because the support system can be thinner. Casters may need to carry more explanatory weight, react to technical changes, and keep energy steady without the same audience size or production cushion as the main show. That makes it useful training for students who need reps in pacing, game knowledge, handoff discipline, and criticism from working professionals. There is a risk, though. Student engagement can become shallow if it is framed only as access. The stronger version gives students pre-show preparation, post-show review, defined roles, and feedback they can use in reels and résumés. Full Sail's partnership has the ingredients for that kind of experience, but the career value will depend on how clearly student labor is credited, mentored, and connected to future applications. The gear side of production will always attract attention, especially for students building home studios and creator setups. For readers who track that part of gaming culture, Cooler Master Gaming is another part of its network focused on technology and hardware, supporting the broader discourse on production gear, but the central story here is the human pipeline behind the broadcast. The calendar gives students repetition. The MCS 27 schedule is useful because it is not a one-night showcase. It gives students multiple points to learn, make mistakes, adjust, and return with stronger habits. The Pro League started on September 15, 2026. Breakouts started four days later. Other qualifiers continue through January 10, 2027, before Madden Bowl 27 arrives on February 9, 2027. Dates that shape the workload. That rhythm is valuable for students because esports work is rarely a single polished moment. It is preparation, rehearsal, execution, review, and then another show. A student who works across several dates can leave with a better sense of whether they enjoy the pace of live production or only the idea of esports. Full Sail and the MCS Pro League career signal. The MCS Pro League matters for Full Sail because it turns Madden esports into a practical career signal, not just a campus event. Students can build clips, credits, references, and a clearer sense of where they fit in the production chain. The strongest outcome would be a season where student work is visible, credited, and connected to jobs beyond February 2027. For the Madden community, the benefit is different but related. Better-trained broadcast workers can make competitive Madden easier to follow, especially for viewers who only check in during championship windows. If Full Sail's student pipeline produces stronger casters, producers, editors, and event staff, the gain is not limited to one school. It feeds the wider esports labor pool that every publisher circuit eventually needs.

HNN 24x7
Sep 19th, 2026
EA Sports FC 27 free trial is now live: play for 10 hours free, here's how to download it.

EA Sports FC 27 free trial is now live: play for 10 hours free, here's how to download it. Football gaming fans are excited because the EA Sports FC 27 free trial is now live. If you are still unsure about buying the game you can try the newest gameplay, modes, features and improvements before you spend money. Electronic Arts has offered a 10-hour early-access trial to eligible EA Play members starting September 2026. That means you can play EA Sports FC 27 for up to ten hours without buying the version. The free trial is especially helpful, for those who want to compare EA Sports FC 27 with the version before making an upgrade. Each year EA adds gameplay tweaks, better graphics Career Mode updates, new Ultimate Team features and fresh mechanics. Still many players hesitate to buy a football game without seeing if those changes really make the game better. The EA Play trial fixes this by giving you time to play the game and decide if the upgrade is worth it. EA Sports FC 27 will be available for everyone around the world on September 25 2026... Players who have the Ultimate Edition or the Ultimate Plus Edition got to play the game earlier starting from September 18. People who are part of EA Play can use the trial during this time to try the game before the Standard Edition comes out. Xbox players might have a chance to get the trial because some Xbox Game Pass subscriptions include EA Play benefits. However some players have said they had trouble finding the trial in the Xbox Store. They saw a message that said the trial had expired even though they were supposed to have access. In these cases users can go directly to the EA Play Game Trials section of looking only on the main Store page. EA Sports FC 27 has a few new features. These include The Grounds, changes to the Transfer Market, in Career Mode, better Football Ultimate Team and other gameplay changes. That is why the 10-hour trial is a way to see how these changes work before deciding to buy the full game. EA Sports FC 27 free trial: what do you get? The EA Play trial provides players with limited-time access to EA Sports FC 27 without requiring them to purchase the full game immediately. Eligible members can play for up to 10 hours, giving them enough time to explore different game modes and test the new gameplay experience. * Up to 10 hours of EA Sports FC 27 gameplay * Trial available from September 21, 2026 * Available to eligible EA Play members * Eligible Xbox Game Pass users can access EA Play benefits * Progress may carry over if you purchase the full game Downloading the EA Sports FC 27 trial is relatively simple. If you are using an Xbox console and the trial appears on the game's Store page, look for an option such as "Free Trial with EA Play." Select it and begin downloading the game. FC 27 free trial vs full game: what is the difference? The biggest difference between the trial and the complete version is the playtime restriction. The trial allows players to experience the game for only 10 hours, while purchasing the full version removes this limit. The EA Sports FC 27 10-hour trial is a useful option for players who want to experience the new game before purchasing it. Instead of relying only on trailers, reviews or promotional material, players can directly test gameplay, Career Mode, Ultimate Team, The Grounds and other new features. The trial became available to eligible EA Play members on September 18, 2026, while the worldwide Standard Edition release is scheduled for September 25, 2026. Eligible Xbox Game Pass Ultimate and PC Game Pass members may also receive access through their included EA Play membership. READ MORE, FAQs. 1.How long is the EA Sports FC 27 free trial? Eligible EA Play members can play EA Sports FC 27 for up to 10 hours through the early-access trial. 2.When did the EA Sports FC 27 free trial start? The trial became available on September 18, 2026, ahead of the game's full worldwide launch. 3.Can Xbox Game Pass users play the FC 27 trial? Eligible Xbox Game Pass Ultimate and PC Game Pass memberships include EA Play benefits, which can provide access to the trial. 4.What should I do if the FC 27 trial does not appear on Xbox Store? Go to My Games & Apps > Full Library > EA Play > Game Trials and look for EA Sports FC 27. 5.When will EA Sports FC 27 fully release? EA Sports FC 27 is scheduled for worldwide Standard Edition release on September 25, 2026. Post Views: 11

AR Insider
Sep 16th, 2026
EA Sports Gets in the Game with TikTok Effects.

EA Sports Gets in the Game with TikTok Effects. Immersive marketing continues to be an opportune, yet still challenged, segment. Sitting at the intersection of brand marketing and spatial computing, it includes things like sponsored AR lenses that let consumers interact and engage with brands, or virtually try on products. Driving immersive marketing are a few key elements. Lens creation software arms brands and developers with low-code tools to author AR experiences. Meanwhile, networks like Snapchat and TikTok likewise offer the ability to amplify lenses throughout their social graphs. There's also a real business case, which can be seen in the performance metrics around AR campaigns. And though the future of AR is headworn, AR Insider is mostly talking about AR marketing on smartphones. That's where the scale lies... and brand marketers are all about scale. This is the topic of a recent report from its research arm, ARtillery Intelligence, including ecosystem analysis and case studies from real AR marketing campaigns. The report joins its excerpt series, continuing in this edition with a look at Electronic Arts' AR campaign. Football fandom. Electronic Arts was in the process of launching FC Mobile, a soccer game for iOS and Android. Given that the game's monetization is in-app purchases for team and player upgrades, it wanted to reach and engage as many potential players as possible, while tapping into football fandom. To achieve these goals, EA launched a TikTok Branded Effect that replicated the appearance of player cards (like a baseball card). Users could virtually pose on the card as if they were a player. This aligned with the campaign goal of in-app purchases for team packs (see it in action here). As background, these team packs are bundles of cards containing players that users can collect and integrate into their own in-game team. This pastime takes the traditional pastime of collectible baseball cards, and brings it into a digital and gaming context to boost player engagement. To accelerate the campaign, EA enlisted sports influencers to use it. This was further amplified through TikTok Spark Ads and TopView ads. A Branded Mission then incentivized participation by featuring top-performing Effects videos in a sizzle reel, shown to EA's followers. Natural wellspring. So what were the results? EA's campaign drove 88.57 million video views from the paid campaign elements noted above. It also achieved 424,000 hashtag engagements, likes, and shares. These KPI's represent the high end of campaign performance in the TikTok ecosystem. As for lessons and takeaways, one thing that jumped out from this campaign is the degree to which EA amplified engagement through paid ad formats. For example, it got the ball rolling (excuse the pun) with an influencer-based campaign, which is also aligned with sports culture. That caught fire naturally, given the fan fervor in the world of soccer - further shown by the level of dedication users put into their effects. Fans posed with the Effect wearing their favorite team's jerseys; or impersonating their favorite players' characteristics (think: hairstyles). Altogether, the participatory nature of the AR effect tapped into a natural wellspring of energy and enthusiasm around the sport. This isn't always possible in AR marketing campaigns, which depend on the subject matter, but it's a lesson in crafting thematically-aligned campaigns. AR Insider'll pause there and circle back in the next installment of this series with another campaign case study. Meanwhile, check out the full report.

Casino.org
Sep 11th, 2026
Polymarket names former Amazon, NBC and Delta CFO Warren Jenson as first chief financial officer.

Polymarket names former Amazon, NBC and Delta CFO Warren Jenson as first chief financial officer. Posted on: September 11, 2026, 10:18h. Last updated on: September 11, 2026, 11:47h. Key points. * Polymarket names veteran finance executive Warren Jenson as its first global CFO as the prediction market expands in the US * Jenson previously served as CFO of Amazon, NBC, Delta Air Lines, Electronic Arts, and Nielsen * Polymarket posted $10.6 billion in global trading volume in March as legal battles over sports prediction markets intensify Veteran finance executive Warren Jenson has been named the first chief financial officer (CFO) of Polymarket. Polymarket, the world's largest prediction market, is trying to make headway in the United States, where the platform isn't the dominant player. The crypto-based prediction market is bringing on Jenson, whose impressive resume includes CFO roles at Amazon, NBC, Delta Air Lines, Electronic Arts, and Nielsen, to oversee the organization's financial operations and capital strategy. "A true legend. We're grateful to have him and excited to learn from him," Coplan said. While Jenson is Polymarket's first CFO, Ed Lynch has served as CFO of Polymarket US since November 2025, when the platform returned stateside. Polymarket CFO directive. Jenson's appointment comes as Polymarket seeks to scale its US exchange licensed by the Commodity Futures Trading Commission (CFTC). Jenson will guide the company's financial organization, set financial and fundraising strategy, and lead Polymarket's long-range planning. Jenson said he's ready for the task at hand. In March 2026, Polymarket surpassed $10 billion in notional trading volume for the first time in a single month. The $10.6 billion in traded shares represented its total global volume. Trading volume in the first quarter of 2026 soared more than 90% from the previous quarter to approximately $26.2 billion. Polymarket US, which only launched late last year, reported about $700 million in March trades. Prediction markets in flux. The direction of Polymarket and Polymarket US depends heavily on forthcoming legal outcomes. With numerous lawsuits across the country challenging whether the CFTC has the authority to regulate sports event trading, which critics say constitutes sports betting and violates state laws, it's expected that the US Supreme Court will intervene. On Sept. 2, New Jersey formally petitioned the Court to determine if platforms like Polymarket can offer trading on sports. The odds of the Supreme Court agreeing to review sports prediction markets shortened after federal appeal courts issued varying opinions on whether prediction markets involving sporting events are closer to casinos or Wall Street. "We have a circuit split on exactly that question, and the Supreme Court will have to intervene," said Robert Schwartz, a partner with Morgan Lewis in Washington, DC. By bringing on a seasoned C-suite veteran who helped steer Amazon through its early hypergrowth, Polymarket is signaling that it intends to build the institutional financial framework necessary to operate at scale on Wall Street. Devin O'Connor is a senior reporter for Casino.org, covering politics, casino business, and gaming news. Devin came on board with Casino.org in 2014. He lives in Arlington, Va.

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