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Elemental Brands

Makes linear lighting and control systems

Overview

Elemental Brands designs and manufactures low-voltage linear lighting for residential and commercial spaces, including lighting incorporated into other manufacturers' products. Its range includes flexible LED tape, light engines, power supplies and fixtures used to illuminate rooms, surfaces and architectural details. The business combines product engineering with in-house production and makes configurable lighting assemblies for particular installation requirements. It earns revenue from selling lighting components and systems through distributors and sales representatives, as well as custom manufacturing for business customers. Elemental Brands is headquartered in Reno, Nevada.

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About Elemental Brands

Simplify's Rating
Why Elemental Brands is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Hardware

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Reno, NV

Founded

N/A

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Simplify's Take

What believers are saying

  • Elemental Brands advertises up to $2,000 in annual education reimbursement for eligible employees.
  • Elemental's manufacturing project-manager posting advertises 5% retirement matching with no vesting schedule.
  • Elemental Brands reports over forty annual Reno training sessions, teaching channel partners wiring and assembly hands-on.

What critics are saying

  • Elemental Brands advertises its Manufacturing Floater as temporary, despite a full-time schedule.
  • Elemental's Manufacturing Floater rotates between three departments and must sustain repetitive tasks at production pace.
  • Elemental Brands requires up to 15% domestic travel for manufacturing project management, including inspections and production troubleshooting.

What makes Elemental Brands unique

  • Elemental Brands holds patents covering CLICKTIGHT connectors, junction boxes and integrated SWITCHEX driver and dimmer switches.
  • Lucetta CI lighting integrates with Control4, Vantage and Crestron smart home control systems.
  • Elemental's June 2026 rebrand retains Diode LED's electrical-distributor channel and Lucetta's architect and designer channel.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Company Match
  • Paid Time Off
  • Paid Holidays
  • Health Savings Account/Flexible Spending Account
  • Tuition Reimbursement
  • Gym Membership
  • Employee Discounts

Company News

Edison Report
Oct 6th, 2026
Finally! A driver optimized for COB and tight pitch tape light.

Finally! A driver optimized for COB and tight pitch tape light. Diode LED overcomes industry challenge: Incompatible LED drivers cause COB tape light to fail prematurely. RENO, NV, October 6, 2026 - Elemental Brands today announced the release of OMNIDRIVE(R) 3, a new dimmable LED driver offered through its Diode LED brand. Developed to address compatibility challenges that have plagued applications everywhere by the promise of a suitable driver for newer COB and tight-pitch tape light technologies. The reality is these drivers are falsely listed and marketed as compatible systems that place unnecessary electrical stress on high-density LED lighting formats, shortening component life and contributing to premature failures and costly service calls. Elemental Brands engineered OMNIDRIVE 3 as the go-to driver for complete compatibility at a competitive cost for these increasingly common LED applications. The OMNIDRIVE 3 platform has been intentionally simplified to two enclosure configurations: a driver-only option and a driver/junction-box combination, both at 24VDC Class 2 power levels, 60W and 96W. For distributors, contractors, and installers, the result is a streamlined driver platform designed to meet the needs of most projects with clear power options, straightforward enclosure choices, dependable compatibility with supported LED lighting, and a budget-friendly approach to powering today's increasingly sophisticated linear lighting systems. Key OMNIDRIVE(R) 3 features include: * Compatibility with tight-pitch LED solutions and popular dimmers * 24VDC output in 60W and 96W models * Less than 1% dimming (ELV and TRIAC) * UL Listed and Title 24 compliant * Optional NEMA 3R enclosure for outdoor/wet-location installations * 5-year limited warranty Diode LED begins taking preorders for OMNIDRIVE(R) 3 today and plans to start shipping on October 15, 2026, to electrical distributors across North America. About Elemental Brands. Elemental Brands(TM) is a portfolio of specialized lighting brands serving distribution, specification, custom integration, scenic, MRO, retail, and OEM markets. Through Diode LED(R), Lucetta(R), Lucetta(R) CI, Gammalux(R), and Elemental LED(R), Elemental Brands delivers lighting solutions tailored to the needs of professionals across a wide range of channels and applications. Headquartered in Reno, Nevada, Elemental Brands supports its divisions and brands through advanced engineering, intellectual property, U.S.-based manufacturing, operational excellence, and world-class customer service.

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