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Eleven Eleven

Direct-to-consumer fashion brand and apparel

Overview

Eleven Eleven is a fashion and lifestyle brand that sells clothing and accessories directly to consumers. It operates an online store (eleveneleven.com) and runs a wholesale program for retailers, offering trade discounts to stylists and designers while restricting third-party resale on platforms like Amazon and eBay. The product line covers outerwear, sweatshirts, tops, pants, swimwear, and hats, designed with timeless style and modern appeal. Orders are typically shipped within two to three business days, and customer support is provided by email and phone. The brand emphasizes intentional design and authentic wardrobe building rather than chasing exclusivity, and it fosters community by inviting customers to share how they style the clothes, framing wearers as the “main character.” Eleven Eleven aims to help people cultivate a personal, elevated wardrobe that endures beyond trends and to grow as a direct-to-consumer lifestyle brand with a wholesale channel.

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About Eleven Eleven

Simplify's Rating
Why Eleven Eleven is rated
C-
Rated D+ on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

DesignConsumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Nashville, TN

Founded

2016

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Simplify's take

What believers are saying

  • The website updated November 8, 2026, showing active merchandising and operational upkeep.
  • Outerwear lists 14 products, including preorder SKUs, indicating continuing demand and planning depth.
  • Complimentary shipping above $175 supports conversion and lifts average order value.

What critics are saying

  • No external funding forces growth to depend on founder cash flow and retained earnings.
  • Amazon and eBay resale bans cannot stop grey-market leakage or discount dilution.
  • If ALV x EE misses, Eleven Eleven loses traffic, margin, and brand relevance fast.

What makes Eleven Eleven unique

  • Eleven Eleven sells repeat-wear pieces and rejects trend-chasing on its November 2026 site.
  • The brand mixes DTC ecommerce with wholesale and trade discounts, broadening reach beyond its website.
  • ALV x Eleven Eleven launched by November 8, 2026, proving collaboration-driven merchandising.

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Growth & Insights

6 month growth

0%

1 year growth

0%

2 year growth

0%

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