Eleven Eleven

Eleven Eleven

Direct-to-consumer fashion brand and apparel

Overview

Eleven Eleven is a fashion and lifestyle brand that sells clothing and accessories directly to consumers. It operates an online store (eleveneleven.com) and runs a wholesale program for retailers, offering trade discounts to stylists and designers while restricting third-party resale on platforms like Amazon and eBay. The product line covers outerwear, sweatshirts, tops, pants, swimwear, and hats, designed with timeless style and modern appeal. Orders are typically shipped within two to three business days, and customer support is provided by email and phone. The brand emphasizes intentional design and authentic wardrobe building rather than chasing exclusivity, and it fosters community by inviting customers to share how they style the clothes, framing wearers as the “main character.” Eleven Eleven aims to help people cultivate a personal, elevated wardrobe that endures beyond trends and to grow as a direct-to-consumer lifestyle brand with a wholesale channel.

About Eleven Eleven

Simplify's Rating
Why Eleven Eleven is rated
C-
Rated D+ on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Design

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Nashville, Tennessee

Founded

2016

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Simplify's Take

What believers are saying

  • eleveneleven.com updated August 17, 2026, signaling active merchandising and site maintenance.
  • The brand still ships worldwide and promises two-to-three-business-day dispatch.
  • Its site and FAQ show live wholesale inquiries and customer support channels.

What critics are saying

  • No external funding means growth depends on founder cash flow and retained earnings alone.
  • Amazon and eBay resale bans cannot stop grey-market leakage or discount dilution.
  • If founder-led merchandising slips, the DTC brand loses traffic, conversion, and identity quickly.

What makes Eleven Eleven unique

  • Chicago-born Eleven Eleven still markets founder-built, hand-finished design credibility from 2021 origins.
  • Its website emphasizes intentional, repeat-wear pieces instead of scarcity-driven drops.
  • Wholesale and trade accounts extend reach while banning Amazon and eBay resale.

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