Elf Beauty
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About Elf Beauty
Industries
Healthcare
Consumer Goods
Company Size
501-1,000
Company Stage
IPO
Total Funding
N/A
Headquarters
San Francisco, California
Founded
2004
Overview
Simplify's Take
What believers are saying
- e.l.f.'s TikTok Shop Super Brand Day enhances its presence on social commerce platforms.
- Sponsorship of Katherine Legge expands e.l.f.'s visibility in non-traditional markets.
- Partnership with Beekman 1802 leverages gaming platforms to engage Gen Z consumers.
What critics are saying
- TPG Growth's acquisition may lead to strategic shifts misaligned with brand values.
- Increased competition from VR beauty experiences could impact traditional product sales.
- Limited-edition collaborations may not meet consumer expectations, affecting brand perception.
What makes Elf Beauty unique
- e.l.f. Cosmetics is pioneering beauty sponsorship in sports, notably the Indianapolis 500.
- The brand's Virtual Luxe Lounge showcases its commitment to immersive e-commerce experiences.
- Collaborations with brands like Caboodles highlight e.l.f.'s focus on exclusive partnerships.
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Funding
Total Funding
$0
Below
Industry Average
Funded Over
1 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Performance Bonus
Unlimited Paid Time Off
Paid Holidays
Hybrid Work Options
Company Equity
Company News
e.l.f. Cosmetics boldly powers the future of girls wrestling at the Wonder Women of Wrestling TournamentPost this
Leading PE firm TPG Growth announced that it has acquired a majority stake in e.l.f. Cosmetics, one of the fastest growing cosmetics brands in the U.S
E.L.F. collaborated with Obsess to launch its first immersive e-commerce experience, the Virtual Luxe Lounge.
e.l.f. Cosmetics and Beekman 1802 Join Forces for World Kindness Day in Roblox (Graphic: Business Wire)
e.l.f. Cosmetics has collaborated with cosmetic storage brand Caboodles on a limited-edition storage bag.
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About Elf Beauty
Industries
Healthcare
Consumer Goods
Company Size
501-1,000
Company Stage
IPO
Total Funding
N/A
Headquarters
San Francisco, California
Founded
2004
Elf Beauty is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today