Elf Beauty
Work Here?
About Elf Beauty
Industries
Education
Consumer Goods
Company Size
501-1,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2004
Overview
Simplify's Take
What believers are saying
- The rise of 'clean beauty' trends offers expansion opportunities for e.l.f. Cosmetics.
- Growing TikTok popularity allows e.l.f. to leverage influencer partnerships for visibility.
- Increased focus on VR experiences enhances e.l.f.'s digital engagement strategies.
What critics are saying
- Class action lawsuit over non-functional slack-fill poses potential legal and financial issues.
- TPG Growth's acquisition may disrupt e.l.f.'s current operations or brand identity.
- Maybelline's 'Teddy Takeover' campaign could overshadow e.l.f.'s marketing efforts.
What makes Elf Beauty unique
- e.l.f. Cosmetics is the first beauty sponsor of the National Women's Soccer League.
- The brand launched an immersive e-commerce experience, the Virtual Luxe Lounge, with Obsess.
- e.l.f. Cosmetics collaborates with Caboodles for a limited-edition cosmetic storage bag.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$32.6M
Above
Industry Average
Funded Over
1 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Performance Bonus
Unlimited Paid Time Off
Paid Holidays
Hybrid Work Options
Company Equity
Company News
Plaintiff Geneva Gonzales filed the class action complaint against e.l.f. Cosmetics Inc. on Feb. 25 in a California federal court, alleging violations of state consumer laws.
National Women's Soccer League forms skin care pact with e.l.f. Cosmetics.
In addition, E.l.f. has partnered with the content company Footballco.
NWSL also said that it signed E.l.f. Cosmetics, another brand "popular among young women," as a presenting partner of its annual Challenge Cup game for the next three seasons.
Meanwhile, Meghan Trainor and e.l.f. Cosmetics have joined forces to launch Cloud Skin, a high-flying campaign spotlighting the Halo Glow Powder Filter and the rising soft matte makeup trend.
Elf Beauty is Hiring for 80 Jobs on Simplify!
Find jobs on Simplify and start your career today
Growth & Marketing
10 Open Roles
Operations & Logistics
9 Open Roles
Business & Strategy
8 Open Roles
Accounting
6 Open Roles
Sales & Account Management
5 Open Roles
Product
3 Open Roles
Retail
2 Open Roles
Finance & Banking
1 Open Roles
Training
1 Open Roles
About Elf Beauty
Industries
Education
Consumer Goods
Company Size
501-1,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2004
Elf Beauty is Hiring for 80 Jobs on Simplify!
Find jobs on Simplify and start your career today
Growth & Marketing
10 Open Roles
Operations & Logistics
9 Open Roles
Business & Strategy
8 Open Roles
Accounting
6 Open Roles
Sales & Account Management
5 Open Roles
Product
3 Open Roles
Retail
2 Open Roles
Finance & Banking
1 Open Roles
Training
1 Open Roles