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Overview
Eluvio builds the Content Fabric, a blockchain-based platform for premium video distribution that lets content owners manage, distribute, and monetize their video assets directly on a decentralized network. It combines live and on-demand streaming, digital rights management, advertising insertion, and a built-in wallet, all within one platform, with usage-based fees for storage and distribution. The platform differentiates itself by giving owners direct control over assets and revenue, powered by an eco-friendly patented blockchain and supported by partnerships with Microsoft and Intel. Its goal is to help media and entertainment creators publish, distribute, and monetize video more efficiently while increasing their revenue share by reducing reliance on intermediaries.
About Eluvio
Industries
Enterprise Software
Crypto & Web3
Entertainment
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Berkeley, California
Founded
2017
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Simplify's Take
What believers are saying
- Cricket TV launched August 31, 2026, reaching early-access viewers in more than 40 countries.
- United Rugby Championship reported 62% cost cuts and 35% revenue growth on Eluvio.
- Eluvio is demoing at IBC 2026 after NAB 2026 commercial launches and wins.
What critics are saying
- Eluvio depends on sports and studio logos; one broadcaster defection hurts credibility quickly.
- Fox’s 2021 investment leaves Eluvio undercapitalized versus Adobe, Brightcove, AWS, and Vimeo.
- Big cloud vendors can bundle AI video workflows by 2027, commoditizing Eluvio pricing.
What makes Eluvio unique
- Bucharest Release unifies broadcast distribution, D2C streaming, monetization, and AI from one ingest.
- EVIE runs frame-accurate multimodal AI inline, avoiding copies, movement, and retranscoding.
- Cricket Australia, UEFA, Warner Bros., and Amazon Studios/MGM validate premium-media adoption.
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Growth & Insights and Company News
6 month growth
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↓ -2%Cricket Australia has launched Cricket TV, a new direct-to-consumer streaming service built on Eluvio's Content Fabric and AI Video Intelligence platform. The service, now in early access at tv.cricket.com.au, offers live and on-demand matches, highlights, documentaries, and archival content to fans globally. During early access, Cricket TV has reached viewers in more than 40 countries. The platform provides streaming at full source resolution, including HD and 4K, with features such as subscriptions, pay-per-view, and ad-supported monetisation. It also includes content security measures like encryption, DRM, and forensic watermarking. The service extends Cricket Australia's existing partnership with Eluvio, which previously provided frame-accurate AI services for the organisation's match archive. Full commercial launch is expected later this year.
Eluvio has unveiled a new architecture for frame-accurate video intelligence and launched the next-generation Eluvio Video Intelligence Editor (EVIE) ahead of NAB Show 2026. The system is the first commercially available solution for inline, multimodal AI built natively into media pipelines, operating without file copies, movement or re-transcoding. The platform enables frame-accurate analysis across video, audio, text and images for both live and on-demand content. Key features include real-time inference in live streams, multi-modal deep content search, automatic highlight generation and vertical video creation from 16:9 sources. EVIE Titles, currently in beta preview, offers agentic orchestration capabilities for title libraries and live sports. The system has been deployed by organisations including UEFA, Warner Bros and Amazon Studios/MGM. Eluvio will demonstrate the technology at NAB Show 2026 from 19–22 April.
Eluvio has announced commercial availability of its Content Fabric "Bucharest Release", a unified platform addressing live broadcast distribution, direct-to-consumer streaming and AI video intelligence. The platform aims to replace satellite and legacy cloud distribution with sub-500ms global latency and zero egress fan-out charges. The Berkeley-based startup's system eliminates file copying throughout the distribution chain, serving broadcast affiliates and consumer endpoints from a single ingest workflow. Key features include SMPTE 2022-7 multipath synchronisation, end-to-end security and support for premium formats including stereoscopic 4K and Dolby Atmos. The release introduces "Pocket TV", a white-labelled microsite enabling frictionless content sales without user login, deployed by a Tier 1 US broadcaster in 2026. Eluvio will demonstrate the platform at NAB Show 2026 in Las Vegas from 19-22 April.
United Rugby Championship has achieved a 62% cost reduction, 64% transaction growth and 35% revenue increase in its first year using Eluvio's streaming platform for URC TV. The rugby league switched from legacy streaming providers to Eluvio's Content Fabric and Application Suite to improve profitability whilst enhancing fan experience. URC TV now serves as a global streaming hub delivering over 180 live games to fans in 150 countries. Subscribers have grown 2.7 times, with over 1.25 million sessions and an average season watch time of 20 hours per viewer. The platform delivers live multi-view matches, video on demand, highlights and archives directly to consumers via connected devices and TVs. Eluvio's technology provides low-latency streaming with an average serving latency under 200 milliseconds globally.
LAS VEGAS, April 9, 2025 /PRNewswire/ -- Eluvio today announced its next-gen Eluvio Content Fabric - Bangkok Release and Application Suite was selected as a streaming technology award winner in the 2025 NAB Show Product of the Year Awards. This is the second year in a row that Eluvio has won the prestigious, official awards program that recognizes some of the most significant and promising new products and technologies showcased by exhibitors at NAB Show
Eluvio is Hiring for 2 Jobs on Simplify!
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About Eluvio
Industries
Enterprise Software
Crypto & Web3
Entertainment
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Berkeley, California
Founded
2017
Eluvio is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today