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Embeddable

Headless analytics toolkit for embedded BI

Overview

Embeddable provides a front-end analytics toolkit and a back-end engine (headless) to be embedded inside software, letting product teams add fast, interactive charts, dashboards, and data visualizations that feel native to the host UI. It combines a developer-focused toolkit with a no-code interface so non-technical users can tailor data views, while developers embed analytics via APIs and components. Unlike traditional embedded analytics that rely on iframes or rigid options, Embeddable emphasizes performance, rich customization, and seamless integration into a product’s UI/UX. Its goal is to simplify the build-versus-buy decision by enabling teams to embed flexible, self-serve analytics for their own customers and grow a broader developer community.

Significant Headcount Growth

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About Embeddable

Simplify's Rating
Why Embeddable is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

11-50

Company Stage

Seed

Total Funding

$6.6M

Headquarters

London, United Kingdom

Founded

2023

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Simplify's take

What believers are saying

  • OpenOcean led Embeddable’s €6 million seed round on December 13, 2024.
  • Embeddable says it serves companies from 4 to 40,000 employees in 2026.
  • Its 2026 awards and G2 High Performer badge strengthen inbound demand and trust.

What critics are saying

  • Power BI, Looker, and Tableau already own enterprise analytics budgets through 2026.
  • Microsoft and Google can replicate headless embedding features faster than Embeddable ships updates.
  • If no-code builders stagnate, Embeddable becomes a niche component vendor by 2027.

What makes Embeddable unique

  • Embeddable’s 2026 product uses headless BI, not brittle iframe embeds.
  • Tom Gardiner and Harry Metcalfe rebuilt embedded analytics after Trevor.io’s 2016 lessons.
  • Its flat monthly pricing avoids per-seat shocks from Power BI and Looker.

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Funding

Total Funding

$6.6M

Above

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
$2.3M
$3M
$6.6M

Benefits

  • Remote Work Options
  • Paid Vacation
  • Home Office Stipend
  • Professional Development Budget
  • Company Social Events

Growth & Insights and Company News

6 month growth

10%

1 year growth

37%

2 year growth

37%
Research Live
Jan 6th, 2025
Embeddable secures €6m seed funding

UK-based customer analytics software developer Embeddable has secured €6 million in seed funding led by OpenOcean, with participation from Four Rivers and TechStars. The funds will be used to expand their team and build a developer community focused on collaborative innovation. Embeddable aims to offer a library of templates for data visualization. CEO Tom Gardiner emphasized the importance of embedding analytics, while OpenOcean's Sam Hields praised the founders' vision.

Tech.eu
Dec 12th, 2024
Embeddable raises €6M Seed for advanced embedded analytics platform

Embeddable raises €6M Seed for advanced embedded analytics platform.

Tech.eu
Dec 12th, 2024
Embeddable secures €6M for analytics platform

Embeddable has raised €6M Seed funding to enhance its advanced embedded analytics platform. The company addresses limitations of traditional solutions with a headless architecture, enabling interactive analytics within applications. With a team of 14, Embeddable secured contracts with 36 companies and received over 800 beta applications. The funding, led by OpenOcean, will strengthen its team and foster a developer community.

Embeddable
Sep 14th, 2023
Guide: How to approach your Embeddable project

In recent weeks, Embeddable has been working with its Lighthouse partners to build their dream customer analytics experience with Embeddable.

Embeddable
Sep 8th, 2023
Embeddable's Private Beta Launches on Product Hunt: Why We Need Your Support

Embeddable is incredibly excited to announce that Embeddable has launched the Private Beta for its next-generation customer-facing analytics tool on Product Hunt today (and asking for you to support Embeddable with an upvote )!

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