Embrace

Embrace

Mobile observability platform for app performance

About Embrace

Simplify's Rating
Why Embrace is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$79.7M

Headquarters

Culver City, California

Founded

2016

Overview

Embrace offers a mobile observability platform that helps DevOps and mobile teams monitor and improve the performance of their applications. The platform is built on OpenTelemetry and focuses on providing insights that reflect real customer experiences rather than just server-side metrics. This approach allows mobile app developers and enterprises to enhance user satisfaction and optimize app performance. Embrace differentiates itself from competitors by offering open-source SDKs for various platforms, including iOS, Android, Unity, React Native, and Flutter, which facilitate easy integration and comprehensive monitoring. The company's goal is to ensure that mobile applications deliver the best possible user experiences by providing actionable performance insights.

YC Company
Simplify Jobs

Simplify's Take

What believers are saying

  • Embrace raised $20M to enhance mobile app performance and user satisfaction.
  • Partnership with Grafana integrates mobile insights into Grafana dashboards for unified observability.
  • Launch of Data Intelligence product leverages mobile data for broader business intelligence.

What critics are saying

  • Observe's Frontend Observability increases competition in the mobile observability market.
  • Rapid growth in cloud-native technologies may challenge Embrace's market position.
  • Increasing expectations in mobile gaming industry pressure Embrace to innovate continuously.

What makes Embrace unique

  • Embrace offers a mobile-first observability platform built on OpenTelemetry.
  • The platform focuses on real customer impact, not just server-side metrics.
  • Embrace provides open-source SDKs for iOS, Android, Unity, React Native, and Flutter.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$79.7M

Above

Industry Average

Funded Over

4 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

-4%

2 year growth

0%
Yahoo Finance
Mar 11th, 2025
Observe Launches Frontend Observability To Connect End-User Experience With Back-End Troubleshooting

SAN MATEO, Calif., March 11, 2025 /PRNewswire/ -- Observe, Inc., the AI-powered observability company, today announced the launch of Frontend Observability, designed to observe and optimize end-user experiences. Frontend Observability provides open-source agents and uses OpenTelemetry-based software development kits (SDKs) to collect data from users' browsers and mobile applications. Most importantly, it also correlates user journeys with both business metrics and back-end performance to understand incident impact and expedite resolution. Observe, Inc. logo (PRNewsfoto/Observe Inc) "To deliver great user experiences, DevOps teams need see the big picture of how people interact with their applications, and how this relates to backend systems," said Observe CEO Jeremy Burton. "Observe's new Frontend Observability is based on OpenTelemetry and open source agents so there is no vendor lock-in. Observability now starts with the moment a customer interacts with an application so DevOps teams can pull a thread through the entire stack in order to determine impact and root cause of any issues." Frontend Observability includes Browser Real User Monitoring (RUM), which enables teams to quickly identify and diagnose performance issues across browsers, devices and locations

PR Newswire
Mar 20th, 2024
45 New Members Join The Cloud Native Computing Foundation

As the community convenes at KubeCon + CloudNativeCon Europe in Paris, CNCF welcomes continued investment from organizations around the worldPARIS, March 20, 2024 /PRNewswire/ -- KubeCon + CloudNativeCon Europe – The Cloud Native Computing Foundation® (CNCF®), which builds sustainable ecosystems for cloud native software, announced today that 45 new members have joined the Foundation. Together with hundreds of organizations spanning continents and industries, these new members will help drive cloud native innovation to respond to the diverse and pressing challenges organizations face."Every quarter it is inspiring to see the number of diverse organizations who are contributing to and leveraging cloud native technologies, and who endeavor further involvement with the community," said Chris Aniszczyk, CTO of the CNCF. "Without the investment from these forward-thinking companies, we would not be able to achieve what we have thus far in building an incredible ecosystem around Kubernetes, responding to challenges we didn't even know existed when we started in 2015. We look forward to working together with these new members."About the newest Silver Members:8gears Container Registry is a Harbor-based container image management solution provided and operated by the respective project's maintainer and contributors.Container Registry is a Harbor-based container image management solution provided and operated by the respective project's maintainer and contributors. AOE 's Cloud & DevOps expertise enhances your IT through advanced Kubernetes consulting, offering knowledge transfer, training, operations, and implementation services, enabling you to adeptly manage container orchestration and future-proof your business.'s Cloud & DevOps expertise enhances your IT through advanced Kubernetes consulting, offering knowledge transfer, training, operations, and implementation services, enabling you to adeptly manage container orchestration and future-proof your business. Apollo GraphQL is the maker of Apollo GraphOS , a platform that enables API platform teams to connect their APIs and deliver a self-service graph that can power any number of applications.is the maker of , a platform that enables API platform teams to connect their APIs and deliver a self-service graph that can power any number of applications

Business Wire
Jan 18th, 2024
Fortanix Expands Leadership Team To Further Accelerate Growth In Data Exposure Management

SANTA CLARA, Calif.--(BUSINESS WIRE)--Fortanix® Inc., a leader in data-first cybersecurity and pioneer of Confidential Computing, today announced the expansion of its executive leadership team to support the company’s continued growth in protecting sensitive and regulated data for upper mid-market and enterprise companies. New appointments include Linda Chen, Chief Marketing Officer; Anuj Jaiswal, Vice President of Products; Iulia Stefoi-Silver, Vice President of Strategic Alliances and Partnerships; and Andy Buckland, Vice President and General Manager, EMEA. Top global companies and government agencies trust Fortanix’s industry-leading data security platform as traditional perimeter-based approaches to security have proven to be inadequate in preventing data breaches and ransomware attacks. These breaches have caused significant brand damage and regulatory fines to many high-profile companies. With organizations’ important and sensitive data spread across multiple clouds, applications and premises, coupled with the proliferation of privacy regulations, leading companies find it more important than ever to take a data-centric approach with encryption at its core. "Fortanix has always been focused on securing what is most valuable to enterprises, namely their sensitive data, and has perhaps never been more relevant than in today’s landscape," said Anand Kashyap, CEO and co-founder of Fortanix

VentureBeat
Oct 30th, 2023
How Mobile Game Developers Think About Player Experience From A Technical Perspective

Presented by EmbraceBuilding a mobile game that keeps players engaged and store rankings high is tough. When issues arise, engineers are faced with a multitude of variables: “Was it my code? Was it an ad SDK? Was it a third party?” This VB Spotlight brings together mobile game leaders who share best practices for delivering flawless experiences that players love.Register to watch free now!Expectations for mobile games have changed significantly in the past few years, particularly after the big bump in both the number of games and the number of players triggered by the pandemic. The boom in mobile games has had a profound impact on what players want in their games and how mobile game developers approach the gameplay experience, while the influx of new game companies means competition is more fierce than ever. In this market, how do you build a game that has players always coming back for more? It boils down to player expectations.In this VB Spotlight, Pavlo Prokopov, client software architect at SuperPlay, and Eric Futoran, CEO and co-founder of Embrace and a co-founder of Scopely, dive into all the elements that make or break a player experience, and how engineering teams monitor and address them.“For us, player experience is a combination of business metrics, technical metrics and player expectations,” Prokopov says. “It’s a question of tradeoffs. We can’t rely only on monetization metrics, because that won’t lead to a good player experience

Rocket News
Jul 13th, 2023
Embrace raises $20M to help devs build better mobile games and apps

Embrace raises $20M to help devs build better mobile games and apps.

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