EEmbrace Pet Insurance offers customizable pet insurance for dogs and cats in the United States with accident and illness coverage that can be tailored by annual maximums, deductibles, and reimbursement percentages. It also offers Wellness Rewards, a non-insurance add-on that reimburses routine and preventive care like vet visits and vaccinations, funded by an annual allowance chosen by the policyholder. Revenue comes from monthly or annual premiums, while Wellness Rewards provide a separate, funded wellness benefit. The company differentiates itself through flexible, personalized plans and was acquired by JAB Holding Company in 2023, signaling strong market position and growth potential in US pet health coverage; its goal is to help pet owners manage veterinary costs and maintain pet health.
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Industries
Company Size
201-500
Company Stage
Acquired
Total Funding
$5.3M
Headquarters
Cleveland, OH
Founded
2004
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Total Funding
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Embrace pet insurance review for 2026. Updated: Sept. 1, 2026 Advertising disclosure: When you use our links to explore or buy products we may earn a fee, but that in no way affects our editorial independence. Longest Time To File Claims * Can file claims for up to 60 days after policy ends * Third-cheapest sample premium for dogs * Three tiers of wellness coverage * Upper age limit of 15 for accident-and-illness plans * Prescription drugs only covered with an add-on Among the insurers in our best pet insurance companies rating, Embrace earns the accolade of "Longest Time To File Claims." Pet parents have their entire policy term plus 60 days to submit claims for their pet's care. Embrace. Our rankings, ratings and product reviews are unbiased. We do not rank or rate products or services based on our financial relationships with the companies that produce them. Our in-house research team collects extensive information used in our evaluation process, although we may not cover all options available in the marketplace. See our full methodology. Embrace offers customizable accident-and-illness coverage, a preset accident-only plan, three tiers of optional wellness coverage and two other optional add-ons for dogs and cats. In our best pet insurance companies rating, Embrace holds the accolade for the Longest Time To File Claims. If you're preoccupied with taking care of your pet after a vet visit, you have lots of time to file a claim: your entire policy term plus 60 days. 4. Overall rating. Accessibility. Coverage. Cost.
Embrace Pet Insurance invests in the long-term success of veteran-service dog teams. Aug 13, 2026, 09:09 ET $60,000 investment supports ongoing training, veterinary care and critical resources through partnerships with Dogs Inc and Healing 4 Heroes. CLEVELAND, Aug. 13, 2026 /PRNewswire/ - For many military veterans, a service dog can mean the difference between isolation and independence. Far more than a companion, a service dog can restore confidence and help veterans navigate everyday life. While the journey begins when a veteran is paired with a service dog, the need for training, veterinary care and continued support extends long after placement. To help meet those needs, Embrace Pet Insurance is investing $60,000 through partnerships with Dogs Inc and Healing 4 Heroes to provide veteran-service dog teams with ongoing training, alumni support and emergency veterinary assistance. Supporting military members, veterans and their families has long been a priority for Embrace. Approximately 26% of the company's policies currently receive a military discount. These new partnerships build on that support by helping ensure veterans and the dogs who serve them continue receiving the care and resources they need throughout their lives together. Service dogs can have a profound impact on veterans living with post-traumatic stress disorder (PTSD). A National Institutes of Health-funded study found that veterans paired with service dogs reported lower PTSD symptom severity, anxiety and depression, along with reduced social isolation. Similarly, in a survey of Dogs Inc veteran graduates, 100% reported an improved quality of life after receiving a service dog, while the percentage who reported feeling very or extremely safe in public increased from 0% before placement to 83% afterward. "Service dogs can be transformative for veterans, but their care doesn't end the day they graduate from a program," said Scott Stice, president of Embrace Pet Insurance. "These remarkable dogs stand beside remarkable veterans whose courage and sacrifice helped protect our nation and who are now navigating a new chapter with strength and resilience. We're proud to invest in the long-term health and success of these teams and hope this support gives them one less thing to worry about as they focus on living, healing and moving forward together." The investment includes $35,000 to support Dogs Inc's Alumni Support program, ensuring veteran-service dog teams have access to the resources, ongoing training and guidance they need post-placement. An additional $25,000 will establish the Embrace Veterinary Emergency Assistance Fund at Healing 4 Heroes, helping veterans cover unexpected veterinary expenses for their service dogs while also supporting adoption fees and medical care for rescue dogs entering the organization's training program. Together, these investments support veteran-service dog teams at every stage of their journey - from a dog's entry into training through years of partnership after placement. "Our partnership with Embrace represents more than financial support - it's an investment in the lives of veterans and the service dog teams we serve every day. Together, we're creating lasting change, one veteran, one service dog and one life transformed at a time. We're deeply grateful to Embrace for believing in our mission and standing alongside us as we continue serving those who have sacrificed so much for our country." Piper Hill, Founder and CEO, Healing 4 Heroes "At Dogs Inc, extraordinary dogs transform lives every day. We proudly provide highly trained guide and service dogs, comprehensive training and ongoing alumni support, all at no cost to the people we serve. We're grateful to Embrace Pet Insurance for standing beside us in that mission. Their support helps ensure our veteran graduates and their service dogs continue receiving the expert guidance and resources they need to thrive together." Colleen Flaherty, Acting CEO, Dogs Inc "Nick has changed my life in ways I never imagined. But what means just as much is having Dogs Inc by our side after graduation. Knowing that, no matter where I am, I can call experienced instructors whenever I have questions or need guidance gives me confidence and peace of mind that Nick and I will continue to grow together as a team. That ongoing support makes a world of difference as a veteran." Sean Brown, U.S. Army Veteran and Dogs Inc Graduate "Before Healing 4 Heroes, PTSD made everyday life feel impossible. Today, my service dog helps me stay grounded so I can enjoy being with my family again. When an unexpected veterinary bill threatened that stability, Healing 4 Heroes stepped in without hesitation. They didn't just help cover the cost - they lifted an enormous burden during one of the darkest times for my family. They gave us hope and the confidence to keep moving forward." Perry McDonald, U.S. Marine Corps Veteran and Healing 4 Heroes Graduate About Embrace Pet Insurance Embrace Pet Insurance, a highly rated pet health insurance provider for dogs and cats in the United States, offers flexible accident and illness insurance plans. In addition to insurance, Embrace offers Wellness Rewards, a non-regulated, non-insurance, optional preventative care product that is unique to the industry. Embrace is a proud member of the North American Pet Health Insurance Association (NAPHIA) and continues to innovate and improve the pet insurance experience for pet parents across the country. Embrace Pet Insurance is a privately held organization, backed by Doubtless Pet Care Group. Pet Health Insurance is administered by Embrace Pet Insurance Agency, LLC (Lic#0G89328, Cleveland, OH) and underwritten by one of the licensed insurers of American Modern Insurance Group, Inc., including American Modern Home Insurance Company (NAIC #0361-23469, Amelia, OH) d/b/a in CA as American Modern Insurance Company (NAIC #0361-23469) and American Southern Home Insurance Company (NAIC #0361-41998, Atlanta, GA). Coverage is subject to policy terms, conditions, limitations, exclusions, underwriting review, and approval, and may not be available for all risks or in all states. Discounts may vary and are subject to change. For full terms and conditions, visit www.embracepetinsurance.com/coverage/embrace-terms. Media Contacts Amber Batteiger PR and Communications Manager, Embrace Pet Insurance [email protected] Sources National Institutes of Health. Service Dogs May Reduce PTSD Symptoms for Military Members and Veterans. News release. June 4, 2024. Available at: https://www.nih.gov/news-events/news-releases/service-dogs-may-reduce-ptsd-symptoms-military-members-veterans SOURCE Embrace Pet Insurance
CLEVELAND, March 31, 2025 /PRNewswire/ -- Despite economic challenges, charitable giving throughout the U.S. remained strong. According to the most recent data from Giving USA 2024, national donations surpassed $557 billion in 2023. Embrace Pet Insurance, a premier provider of health insurance for dogs and cats in the U.S., made a record-breaking impact in 2024, as outlined in its newly released Community Impact Report, "Compassion Unleashed: Our 2024 Impact Journey." The report highlights an 88% increase in volunteer hours and a 56% rise in funds raised for nonprofits compared to the previous year
CLEVELAND, Jan. 22, 2025 /PRNewswire/ -- Embrace Pet Insurance, a leading provider of health insurance for dogs and cats in the United States, unveiled their top pet names, breeds, and record-breaking insurance claim trends for 2024. Last year, Embrace processed 1.2 million claims, underscoring the growing importance of pet insurance in today's economic landscape.Top Embraced Pet Names of 2024
Embrace Pet Insurance partnered with the American Veterinary Medical Foundation to launch a scholarship program dedicated to supporting veterinary students pursuing careers in shelter medicine.
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We're working on gathering enough insights on this company, check back soon!
Industries
Company Size
201-500
Company Stage
Acquired
Total Funding
$5.3M
Headquarters
Cleveland, OH
Founded
2004
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