Emporia Energy

Emporia Energy

Direct-to-consumer smart home energy platform

Overview

Emporia Energy designs and sells a home energy management system centered on the Vue Energy Monitor, which installs in a home's electrical panel to provide real-time, circuit-level energy data that users access through a mobile app. The platform integrates with Emporia Smart Plugs, Level 2 EV chargers, and home battery storage to automate energy use and shift consumption to off-peak times, reducing costs, with additional demand response and vehicle-to-grid capabilities. The company earns revenue from direct hardware sales and a white-label IoT platform for enterprise clients such as automotive manufacturers, utilities, and contractors. Its goal is to make energy efficiency affordable and accessible while supporting the energy transition by helping users monitor, optimize, and automate energy use.

Significant Headcount Growth

About Emporia Energy

Simplify's Rating
Why Emporia Energy is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Hardware

Energy

Enterprise Software

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Littleton, Colorado

Founded

2018

People at Emporia Energy

People at Emporia Energy who can refer or advise you

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Simplify's Take

What believers are saying

  • Texas plan saves ~$27/month per EV owner via 11 hours of daily free charging.
  • Siemens investment enables B2B expansion through integration with industrial power distribution systems.
  • Home battery plan design supports future virtual power plant and grid balancing growth.

What critics are saying

  • Texas deregulated market entry intensifies price competition from Constellation and EnergyHub, eroding margins.
  • Siemens may bypass Emporia as supplier, directly competing with white-label solution in 12–18 months.
  • Light's risk-hedging model exposes Emporia to ERCOT regulatory scrutiny and potential contract termination.

What makes Emporia Energy unique

  • Emporia integrates hardware, app, and retail electricity for automated EV charging cost savings.
  • PowerSmart Load Management eliminates costly electrical panel upgrades for Level 2 EV charging.
  • Emporia offers circuit-level real-time energy monitoring with no monthly subscription fees.

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Benefits

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Remote Work Options

Paid Holidays

Stock Options

Employee Stock Option Program

Health Insurance

Dental Insurance

Vision Insurance

Growth & Insights and Company News

Headcount

6 month growth

34%

1 year growth

34%

2 year growth

34%
Emporia
Jun 24th, 2026
Emporia Energy launches Texas Electricity Plan with free daily EV Charging windows.

Emporia Energy launches Texas Electricity Plan with free daily EV Charging windows. FOR IMMEDIATE RELEASE Littleton, CO, June 24, 2026 - Emporia Energy today launched an EV Charging Savings Electricity Plan in Texas that gives drivers free daily windows to charge their electric vehicles. Customers keep plugging in the way they already do; the Emporia charger schedules each session into the free hours, so charging costs drop without anyone having to think about it. The free windows run both overnight and midday, on 100 percent renewable energy. Eligible customers can enroll online in minutes, with no equipment to install and no interruption to service, and keep their existing utility. Drivers still under contract with another provider can set a start date up to 90 days out. Emporia already does two things most home energy companies don't: it shows households exactly how their energy is used, circuit by circuit, and it manages their largest loads through one app that works with the EV, solar, and devices they already own, whatever the brand. With more than 400,000 customers and one of the best-selling residential EV chargers in the U.S., Emporia has the hardware in the home and the data to use it well. The electricity plan adds the missing piece. Now the same charger and app that track a customer's energy also lower the bill, by shifting EV charging to the hours when power is cheapest and cleanest. "Most EV charging already happens while people sleep. Since we make the charger and now supply the electricity, we can automatically charge when power is abundant and costs less. Customers don't have to think about it. They wake up to a charged car and a lower bill. That's good for homeowners, and when enough homes do it together, it's good for the grid too." * Shawn McLaughlin, founder and CEO, Emporia Energy The EV Charging Savings Plan is offered in Texas (within ERCOT territory) in partnership with Light, a licensed retail electricity provider. A customer's utility, such as CenterPoint or Oncor, does not change and continues to deliver power and maintain the lines. Demand management built into the plan. Flexible loads like EV charging can be shifted to periods when electricity is abundant, easing strain on the grid while helping customers lower costs. Emporia expects managing demand this way to become a larger part of how the modern grid works. Emporia EV chargers are eligible for more than 100 utility and grid programs across the country - including rebates, demand response, time-of-use incentives, and active managed charging - and already participate in programs like the Massachusetts Clean Peak Standard. The company is developing aggregator programs in additional states, including Colorado and Maine. The Texas plan extends that work to retail electricity: as customers enroll, their charging shifts into off-peak hours, a form of demand-side management built into the plan from day one. Looking ahead. A home battery plan is in design and Emporia is planning to expand into new markets within the next year. Over time, the company aims to connect millions of homes into a demand-side network that can help balance the grid, and to operate one of the nation's largest virtual power plants. Texas is the first deregulated market. About Emporia Energy. Emporia Energy builds the home energy management platform that helps Americans see, control, and now power their homes more intelligently. With more than 400,000 customers and one of the best-selling residential EV chargers in the U.S., Emporia connects homes into a demand-side energy network that lowers bills today and is building toward one of the largest such networks in the country. Retail electricity plans are offered in Texas (ERCOT) in partnership with Light, a licensed retail electricity provider. Learn more at emporiaenergy.com.

Charging Ahead Consulting Services LLC
Aug 22nd, 2025
Siemens Makes a Strategic Investment in Emporia Energy

Siemens has announced a strategic investment in Emporia Energy to strengthen its partnership in smart home energy management solutions.

Charged EVs
Aug 2nd, 2025
Siemens Invests in Emporia Energy Solutions

Siemens has strategically invested in Emporia Energy, a leader in smart home energy management solutions. The partnership previously launched the Inhab Energy Monitor, which offers real-time insights into home energy usage, helping homeowners optimize energy consumption and costs. This collaboration aims to enhance smart home energy management by combining Siemens' power distribution expertise with Emporia's smart home technology.

Cision
Apr 9th, 2025
Emporia Launches 'Pro' Level 2 Ev Charger With Built-In Load Management To Eliminate Costly Panel Upgrades

The Emporia Pro sets a new standard for EV chargers with its combination of innovative home management features, powerful charging capabilities, durability, and safety, with features and benefits. Post thisEmporia's Pro Level 2 EV Charger, the next evolution of Emporia's award-winning Classic model, solves this issue with revolutionary PowerSmart Load Management technology. The innovative charging system intelligently monitors available power through the Vue Home Energy Monitor installed directly in your electrical panel. PowerSmart uses real-time data from the Vue to dynamically adjust charging rates as other household appliances turn on and off throughout the day, ensuring your vehicle charges at the maximum safe rate without ever exceeding your electrical panel's capacity."EV adoption continues to accelerate, but the infrastructure challenges remain significant, said Shawn McLaughlin, Chief Executive Officer at Emporia. "For many years now, consumers have been shell-shocked by the surprise that they have to spend thousands of dollars upgrading their electrical panel to access high-speed Level 2 charging. The Pro's intelligent energy management puts an end to this and is a game-changer for both convenience and cost savings."The Emporia Pro Smart EV Charger comes bundled with Emporia's Vue Home Energy Monitor, providing total visibility into home energy consumption

Electrek
Apr 9th, 2025
Emporia launches its 'Pro' Level 2 home EV charger that alleviates need for costly panel upgrades

Emporia launches its 'Pro' Level 2 home EV charger that alleviates need for costly panel upgrades.

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