Empower Brands

Empower Brands

Franchise platform managing ten brands.

Overview

Empower Brands operates a franchise platform that coordinates ten established franchise brands, giving entrepreneurs access to multiple proven business models under one umbrella. The core product is a centralized ecosystem that supports selecting and launching a franchise, with brand-specific training, marketing, and operational guidance to help franchisees grow their businesses. Unlike firms that focus on a single brand, Empower Brands combines a diverse portfolio—Archadeck Outdoor Living, Bumble Roofing, Canopy Lawn Care, Conserva Irrigation, FRSTeam, JANPro, Koala Insulation, Outdoor Lighting Perspectives, Superior Fence and Rail, Wallaby Windows—into one platform, enabling cross-brand collaboration, shared resources, and a scalable franchise network. The company’s goal is to grow world-class brands by unleashing unwavering determination, devotion, and achievement, helping both the brands and their franchise owners reach long-term success.

About Empower Brands

Simplify's Rating
Why Empower Brands is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Industrial & Manufacturing

Design

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Glen Allen, Virginia

Founded

2008

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Simplify's Take

What believers are saying

  • Awarded 287 territories and 113 new owners in 2024, surpassing $1.3 billion sales.
  • Stephen Schiller joined as VP Franchise Development; Jane Campbell as VP Marketing August 2025.
  • Scott Sutton as Chief Development Officer drives strategies across all brands.

What critics are saying

  • JAN-PRO's 10,500 franchisees expose platform to reputational damage from scandals.
  • Aggressive expansion outpaces support, increasing franchisee defaults in 6–18 months.
  • Tech platforms like TaskRabbit commoditize Empower's traditional franchise model.

What makes Empower Brands unique

  • Seven franchises ranked on Entrepreneur's Franchise 500®, five at No. 1 in categories.
  • EPIC portal launched January 2025 provides real-time territory and brand data to consultants.
  • 2022 merger of Lynx Franchising and Outdoor Living Brands created multi-brand platform.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Short & Long Term Disability Insurance

401(k) with Company Match

Paid time off

Company News

PR Newswire
Feb 26th, 2026
Empower Brands' Ignite conference draws 1,100 attendees, marking largest annual meeting in company history

Empower Brands, a multi-brand franchisor of home and business services, held its largest annual conference in company history, bringing together over 1,100 attendees and 85 vendor partners in Orlando from 10–12 February. The event, rebranded as Ignite, followed record-setting performance in 2025. The conference, themed "Accelerate Growth", focused on disciplined execution and operational excellence across Empower Brands' 10-brand portfolio, including JAN-PRO, Archadeck Outdoor Living and Koala Insulation. Multiple brands earned national recognition in 2025, reinforcing the platform's strength. The event featured keynote speaker Chris McChesney and marketing-focused sessions led by CMO Felicia Reeves, who joined earlier this year. Empower Brands also recognised top-performing franchise owners across its system with Franchisee of the Year awards.

FranServe
Oct 24th, 2025
Empower Brands Celebrates Award-Winning Momentum Across Its National Franchise Portfolio

Empower Brands celebrates award-winning momentum across its national franchise portfolio. RICHMOND, Va. - Empower Brands, a franchisor of award-winning brands in the home and business services categories, is heading into the final months of 2025 with extraordinary momentum, earning recognition across multiple industry platforms for its brand performance, franchise culture and continued innovation. From systemwide rankings to partnership honors, the company's growing portfolio continues to demonstrate enduring strength and long-term scalability as it looks ahead to 2026. At last month's 2025 International Franchise Professionals Group (IFPG) Conference, Empower Brands was named Runners-Up for Loyal Partner of the Year, reflecting the company's long-standing commitment to collaboration and integrity within the franchise community. Bumble Roofing, one of Empower's newest and fastest-rising brands, was also recognized as Runners-Up for Top Evolving Brand, underscoring its rapid growth and increasing visibility among emerging concepts. "These honors are a direct reflection of our people, their consistency, their commitment and their passion for partnership," said Scott Zide, CEO of Empower Brands. "From newer concepts like Bumble Roofing to legacy brands that continue to outperform, each plays a role in building the culture of trust and success that defines Empower." Recognition extended across Empower's portfolio in Franchise Business Review's 2025 awards program, which honored multiple brands for franchisee satisfaction, profitability and cultural excellence. Among the distinctions were: * Top Franchises: Archadeck, Conserva Irrigation, FRSTeam, Jan-Pro System International, Outdoor Lighting Perspectives and Superior Fence & Rail * Best Franchise Cultures: Archadeck, Conserva, Outdoor Lighting Perspectives and Superior Fence & Rail * Top Franchises for Women: Conserva and Jan-Pro * Top Low-Cost Franchises: Archadeck, Conserva, FRSTeam and Outdoor Lighting Perspectives * Most Profitable Franchises: Archadeck, FRSTeam, Jan-Pro and Superior Fence & Rail * Franchise Rock Star: FRSTeam In addition, Franchise Times once again recognized Empower's portfolio in its annual Top 400 ranking, with seven brands earning a place on the list due to their top-performing global systemwide sales: Jan-Pro System International, Superior Fence & Rail, Koala Insulation, FRSTeam, Archadeck, Outdoor Lighting Perspectives and Conserva Irrigation. Further demonstrating its commitment to innovation, Empower Brands earned the Innovation in Support of Franchisee Profitability & Validation Award at the 2025 STAR Awards, presented by Franchise Update Media. The recognition highlights the company's development of EPIC (Empower Partner Information Connection), a first-of-its-kind platform that streamlines how franchise consultants access brand data, territory availability and candidate registration, simplifying the path to ownership and supporting franchisee success. Together, these achievements reflect Empower's commitment to building franchise systems that are financially strong, people-first and positioned for sustained success. These recognitions come during a period of continued growth and momentum for Empower Brands. In fiscal year 2025 to-date, the company has grown its network of franchise owners by 13 percent across the portfolio, increasing the total number of locations by 10 percent. This progress underscores Empower's commitment to franchisee-first values by adding the right owners in the right markets at the right time and reflects the continued strength of its scalable, category-leading models. With multiple new market launches, record system growth and a growing list of national awards, Empower Brands continues to build momentum heading into 2026. Each of its 10 franchise brands is actively expanding across the United States, offering franchise opportunities for entrepreneurs seeking strong unit economics, trusted leadership and proven operational models. "As proud as we are of these accolades, what matters most is what they represent: a network of brands built to endure," said Zide. "The energy and progress we are seeing across our portfolio right now point to an even stronger finish to 2025 and an incredibly bright path forward in 2026." To learn more about Empower Brands and its array of franchise opportunities, visit EmpowerFranchising.com. About Empower Brands Empower Brands is a commercial and home services platform company encompassing ten industry-leading brands: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Superior Fence & Rail, Wallaby Windows, Koala Insulation, Bumble Roofing and Canopy Lawn Care. Empower Brands is dedicated to providing its customers with the highest quality products and services in the commercial and home services industries while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company's website at EmpowerFranchising.com. SOURCE Empower Brands

FranServe
Aug 16th, 2025
Empower Brands Strengthens Growth Engine with Two Strategic Franchise Development Leaders

Stephen Schiller has joined Empower Brands as the company's Vice President of Franchise Development and will work closely with Sutton on franchise development leadership and strategic initiatives while also driving franchise owner growth within the Outdoor Lighting Perspectives brand.

FranServe
Mar 31st, 2025
Empower Brands Delivers Unprecedented Growth and Franchisee Success, Reinforcing Market Leadership with Record-Breaking Year and Annual Meeting

Empower Brands recognized the most awards the brand has seen since its inception, honoring top performers across its brands with the coveted Franchisee of the Year Award:

PR Newswire
Mar 31st, 2025
Two Empower Brands Named A Top 100 Franchise For Women By Franchise Business Review

Independent Survey Shows Female Franchise Owners Are Highly Satisfied with Conserva Irrigation and JAN-PRO's PerformanceRICHMOND, Va., March 31, 2025 /PRNewswire/ -- Empower Brands, a world-class franchising portfolio consisting of industry-leading residential and commercial service providers, announced today that two of its brands, Conserva Irrigation and JAN-PRO Systems International, have earned spots on Franchise Business Review's (FBR) 2025 Top Franchises for Women. Only 100 brands were chosen for the award

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