Amidst a period of significant expansion, Empower Pharmacy embarks on a strategic rebranding initiative, aimed at enhancing customer and employee experience and reinforcing its commitment to excellenceHOUSTON, May 1, 2024 /PRNewswire/ -- Empower Pharmacy, the country's most advanced compounding pharmacy, today announced a significant milestone with the launch of its brand refresh, signaling the start of a new chapter aimed at enhancing healthcare accessibility and elevating patient, provider, and employee experiences. This comprehensive update reflects the company's commitment to excellence, innovation, and customer-centricity represented by a vibrant brand, redesigned website, and new employee talent program.The brand refresh marks a new era for Empower, highlighting its dedication to enhancing services for customers and employees alike. By actively seeking feedback from both groups, Empower ensures that customers' and employees' needs are met, and experiences continually improved, underscoring the company's ongoing dedication to excellence through responsiveness and improvement."We are launching this fresh approach to meet the needs of our consumers – both patients and providers – on their wellness journey through quality and affordable customized medication," said Shaun Noorian, CEO of Empower. "Our growth throughout the last decade has mirrored the transformation of pharmacy from big box retail brick-and-mortar to consumer-driven health and wellness telehealth." Telehealth is serving consumers nationwide with reportedly more than 35% of individuals aged 18 and over relying on telemedicine in the past year.Empower's Chief Sales and Marketing Officer, Nicole R. Braley, highlighted that "recent surveys indicate that 71% of respondents have turned to online pharmacies in the last one to three years, highlighting the demand for better digital services.1 As part of our strategic rebranding, we are striving to ensure the greater market fully understands the opportunities available through a compounding pharmacy. By exceeding expectations in how we meet their needs, we set a new standard for the industry."Key elements of the brand refresh include a new visual identity that showcases Empower's commitment to excellence and innovation

In February, drug compounder Empower Pharmacy announced that it planned to buy the 170,000-square-foot Eugia facility for an undisclosed price and retain its workforce.

Aurobindo Pharma unit to sell business assets to Empower for $52 million plus lease payments.