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Entourage

Venture studio and early-stage VC

Overview

Entourage combines a venture studio with an early-stage venture capital fund to support startups from two angles. It acts as a creator and builder of new companies (the venture studio) by developing ideas, forming teams, and launching ventures, while also providing seed-stage investment (the early-stage VC) to external founders and portfolio companies. In practice, founders can access hands-on support, resources, and both incubation and funding under one roof, helping turn ideas into companies and help growing startups get early funding. The company differentiates itself by pairing company-building capabilities with early-stage investing in a single organization, offering a coordinated approach rather than a traditional separation between studios and investors. Its goal is to accelerate the creation and growth of high-potential startups by providing both the creation engine and the capital to scale.

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About Entourage

Simplify's Rating
Why Entourage is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

ConsultingVenture CapitalFinancial Services

Company Size

11-50

Company Stage

N/A

Total Funding

$269.7M

Headquarters

Ghent, Belgium

Founded

2024

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Simplify's take

What believers are saying

  • Fund II closed October 29, 2026 at €100 million, above target in two weeks.
  • Aikido became a unicorn in 2026, validating Entourage's earliest checks.
  • Conveo raised $50 million in September 2026; Lexroom hit €30 million ARR.

What critics are saying

  • Entourage rarely takes board seats, limiting control when portfolio companies stumble.
  • Fund II broadens into robotics and deep tech, where exits take longer.
  • A weak hit-rate beyond Aikido turns Entourage into a showpiece, not a franchise.

What makes Entourage unique

  • Pieterjan Bouten's operator credibility comes from scaling Showpad past €89.84 million ARR.
  • Entourage's founder-only LP base includes Aikido, TechWolf, and Collibra founders.
  • Its venture studio co-built Tekst, proving in-house company creation alongside investing.

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Funding

Total Funding

$269.7M

Above

Industry Average

Funded Over

0 Rounds

Benefits

  • Flexible Work Hours

Company News

EU-Startups
Oct 29th, 2026
Pieterjan Bouten's Entourage closes €100 million second fund after surpassing €75 million target in two weeks.

Pieterjan Bouten's Entourage closes €100 million second fund after surpassing €75 million target in two weeks. October 29, 2026 Entourage, the London-based early-stage VC firm founded by Showpad co-founder and former CEO Pieterjan Bouten, today announced the close of its €100 million second fund, just over two years after launching its first fund in 2024. Entourage Fund II has been backed entirely by entrepreneurs, family offices and private investors, including founders behind Aikido, TechWolf and Collibra. It has surpassed its original €75 million target in just 2 weeks and has secured over €100 million in commitments before being capped at €100 million. "When we launched Entourage two years ago, we had a simple ambition: to back the next generation of legendary founders. We wrote the first cheques into companies like Aikido, Conveo and Lexroom. What these founders have achieved in such a short time has only strengthened our conviction in our founder-first approach. With Fund II, we're doubling down," said Pieterjan (PJ) Bouten, Founder and General Partner of Entourage. Founded in 2024 by Bouten, Entourage claims to bring a founder's mindset and an operator's experience to venture capital. It backs "exceptional founders" at the pre-Seed and Seed stages and invests across sectors, including AI, enterprise software, robotics, and DeepTech. Bouten co-founded and scaled Showpad into a global software company generating more than €89.84 million ($100 million) in annual recurring revenue. He then became an active angel investor before launching Entourage. In this episode of The EU-Startups Podcast, Bouten reflects on his journey from co-founding In the Pocket and scaling Showpad to now building and funding the next generation of B2B SaaS companies through Entourage Studio and Entourage Capital. According to him, this experience helped forge Entourage's approach: build conviction, invest early and keep founders firmly in the driver's seat. The firm states that it extends its founder-first philosophy to governance as well, and therefore rarely takes board seats despite leading or co-leading most of its investment rounds. Bouten said, "Most VCs destroy value in early-stage boardrooms. Too few have built a company at scale. After more than a decade as a founder and CEO, and investments in over 60 companies, I've seen investors slow founders down with misplaced advice and operational interference. Great founders don't need babysitting. They need trust, challenge when it counts and perspective at pivotal moments. That's why we rarely take board seats, even when we lead a round." He also highlighted that the firm's investor base reflects that philosophy. "Many of our investors have built companies themselves. They know what it takes. That creates a powerful alignment between the people funding Entourage and the founders we back," he added. Since launching in 2024, Entourage reported that it has backed some of Europe's fastest-growing technology companies, including Aikido Security, which reached unicorn status earlier this year; Conveo, which recently raised a €44.92 million ($50 million) Series A; and Lexroom, which reached €30 million in annual recurring revenue in just 24 months. "Entourage was among the first investors in all three, backing their founders before major international venture capital firms arrived - often before a product launch or the first euro of Revenue," the firm mentioned in the press release. Fund II will back around 25 companies at the pre-Seed and Seed stages across Europe and beyond, with initial cheques of €1 million to €5 million and "ample" capacity for follow-on investments. Entourage states that it seeks "driven, ambitious founders building their life's work." It argues that while the first fund focused primarily on software, Fund II will broaden its focus to include AI and enterprise software, robotics, physical AI, and DeepTech. The London-based VC firm also builds companies through Entourage Studio, its venture-building arm. Alongside Fund II, Entourage has expanded its investment team around partners Pieterjan Bouten, Evert Beeckman and Maarten Mortier. It has added three investors - Erwan Gardelle, Sixtine Riescher, and Illja Schiller - opened a London office and established a presence in Paris.

Vestbee
Oct 29th, 2026
Entourage closes €100M second fund to back early-stage startups across Europe.

Entourage closes €100M second fund to back early-stage startups across Europe. European venture capital firm Entourage has closed its second fund at €100 million, exceeding its initial €75 million target within two weeks of starting fundraising. The fund will invest in around 25 pre-seed and seed-stage companies across Europe and beyond, with initial investments ranging from €1 million to €5 million. * Founded in 2024 by Pieterjan Bouten, co-founder and former CEO of Showpad, Entourage backs early-stage technology companies. Fund II will target artificial intelligence, enterprise software, robotics, physical AI and deeptech, expanding beyond the software focus of its first fund. The firm also plans to reserve additional capital for follow-on investments in its portfolio companies. * Since launching its first fund, Entourage has invested in companies including cybersecurity startup Aikido Security, AI-powered research platform Conveo and legaltech company Lexroom. * Alongside its investment activities, Entourage operates Entourage Studio, a venture-building arm that combines capital and operational expertise to co-found new businesses. One of its portfolio companies, AI-powered enterprise process mining and automation startup Tekst, raised €11.5 million in a Series A round in May 2026. * The fund was backed by entrepreneurs, family offices and private investors. Entourage has not disclosed individual LPs. * As part of its expansion, Entourage has added Erwan Gardelle, Sixtine Riescher Tuczkiewicz and Illja Schiller to its investment team, opened an office in London and established a presence in Paris. Join vestbee.

Leaders League
Oct 6th, 2026
TextYess raises $4.5M seed extension for AI-powered e-commerce CRM platform

TextYess, an Italian AI platform focused on autonomous customer relationship management for e-commerce, has closed a €4 million SAFE extension of its seed round. The extension brings the company's total funding to €7 million. The round was backed by Italian Founders Fund, Entourage Ventures, and VC Partners SGR. The company received legal assistance from BonelliErede, with a team led by partner Giulia Bianchi Frangipane, supported by managing associate Enrico Goitre and Davide Cardinali. The platform develops artificial intelligence agents designed to automate customer relationship management processes for e-commerce businesses.

L'Echo
Sep 14th, 2026
Brussels fintech Chift raises $11.9M to expand across Europe

Brussels-based startup Chift has raised €10.5 million to accelerate its European expansion. The company aims to become the invisible layer enabling financial software — and now AI agents — to communicate with each other. The funding will support Chift's growth across Europe as it develops its integration platform. The startup is positioning itself as essential infrastructure connecting different financial systems and tools. Chift's technology addresses a key challenge in financial technology: the need for seamless data exchange between various software platforms. By adding AI agents to its capabilities, the company is expanding beyond traditional software integration.

Tech Funding News
Sep 2nd, 2026
DataCamp founder bags $50M for Conveo to take AI into consumer research — TFN

DataCamp founder Dieter De Mesmaeker’s Conveo has raised $50M from DST Global and Balderton to scale AI-powered consumer video research.

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