EoS Fitness

EoS Fitness

Low-price, high-value fitness club chain

Overview

EOS Fitness operates a chain of high-value, low-price gyms that offer a full range of amenities, including extensive equipment, pools, and saunas, at memberships starting as low as $9.99 per month. The model works by providing broad facilities at an accessible price point, with rapid expansion driven by both organic growth and acquisitions; the company grew to over 175 locations and was acquired by private equity. Compared with competitors, EOS Fitness differentiates itself through its combination of expansive facilities and a low-price, value-focused membership structure, backed by a strategy of aggressive growth and scale. The company's goal is to deliver a large, affordable, comprehensive gym experience and to continue expanding its footprint through acquisitions and new locations.

About EoS Fitness

Simplify's Rating
Why EoS Fitness is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Healthcare

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Las Vegas, Nevada

Founded

2015

People at EoS Fitness

People at EoS Fitness who can refer or advise you

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Simplify's Take

What believers are saying

  • EOS expands Texas footprint with 29 locations by June 2026, signaling strong regional growth and momentum.
  • The company acquired 14 big-box gyms in Q1 2026, reinvesting $10 million to hit 250 gyms by 2030.
  • Smart EGYM-powered strength equipment in Utah gyms personalizes workouts, reflecting the brand's AI-integrated technology push.

What critics are saying

  • EOS aggressively closes basketball courts at 40 Arizona locations, driving loyal hoop players to competitors like LA Fitness and VASA.
  • Court alienation of Gen Z and Millennials causes a 15% drop in new sign-ups in Arizona metro areas.
  • VASA Fitness and LA Fitness capture 20% of EOS's Arizona membership base by marketing full-court access as a premium amenity.

What makes EoS Fitness unique

  • EOS Fitness replaces basketball courts with influencer-friendly weight zones catering to Gen Z and Millennials.
  • The brand adds pickleball courts and smart EGYM equipment to capitalize on the 22% growth in pickleball players.
  • EOS leverages a Flex Deals affiliate program generating 80 million impressions to partner with brands like BUZZ BOMB™.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

Paid Vacation

Paid Holidays

Paid Sick Leave

Employee Referral Bonus

Training Programs

Company News

SGB Online
Jun 11th, 2026
EoS Fitness opens first gym in San Antonio.

EoS Fitness opens first gym in San Antonio. June 11, 2026 EoS Fitness, with more than 225 locations nationwide, opened its first gym in San Antonio. TX. The 24-hour 40,000-square-foot gym is located at the Windsor Park Center, 8600 Fourwinds Drive. The gym features signature EoS amenities, including a recovery space featuring Hyperice percussion massagers and Normatec compression boots; CryoLounge+ loungers with cooling and heating zones, glute-training programming, and a cardio theater. "San Antonio has such a strong sense of community and energy, and we're excited to become a part of it," said Rich Drengberg, chief executive officer of EoS Fitness. "This opening is about more than a new gym. It's about creating a space where people can come together, feel supported and build healthier routines that stick. We're here to add something meaningful to this community, not just enter a market." The San Antonio EoS gym marks the company's 29th in Texas, with plans to open its 30th gym in the state later this month in Houston, and its first gym in Austin, TX, in 2027. Image courtesy EoS Fitness

AqilFitness Training Solutions
May 15th, 2026
EōS Fitness is coming to Grand Prairie, TX: here's everything we know so far.

EōS Fitness is coming to Grand Prairie, TX: here's everything AqilFitness Training Solutions know so far. Big changes are continuing to hit Grand Prairie, Texas. Between new retail developments, entertainment growth, restaurants, and expanding fitness options, the city is quickly becoming one of the hottest growth areas in the Dallas Fort Worth metroplex. Now, another major name is officially on the way: EōS Fitness. Searches for "EōS Fitness Grand Prairie opening date," "new gym in Grand Prairie TX," and "EōS Fitness near me" have been steadily rising as residents wait for updates on the highly anticipated gym location. So when is it opening? Here's what AqilFitness Training Solutions know. Is EōS Fitness really coming to Grand Prairie? Yes. EōS Fitness has officially confirmed plans for a Grand Prairie location on its website and "coming soon" pages. The new gym is expected to take over the former 24 Hour Fitness building located at: 5208 S State Hwy 360Grand Prairie, TX 75052 The location sits near the Highway 360 and Camp Wisdom corridor, one of the busiest and fastest-growing areas in the city. What is the opening date for EōS Fitness Grand Prairie? As of now, the official projected opening timeframe listed by EōS Fitness is 2027. At this time: * No exact grand opening date has been publicly announced * No membership presale date has been confirmed * Construction timelines appear to still be in development However, public project filings with the Texas Department of Licensing and Regulation show activity tied to the Grand Prairie site in 2026, signaling that progress is underway behind the scenes. Why people are excited about EōS Fitness. EōS Fitness has rapidly expanded across Texas in recent years, opening locations throughout DFW and beyond. The company has built a reputation around offering large, modern fitness facilities with comparatively affordable memberships. Many EōS locations feature: * Large cardio areas * Extensive free weights * Functional turf training zones * Group fitness classes * Personal training * Recovery amenities * Cinema workout rooms * Kids' clubs at select locations Grand Prairie's fitness scene is growing fast. The arrival of EōS Fitness reflects a larger trend happening throughout Grand Prairie. The city has become a hotspot for: * New gyms and wellness concepts * Sports performance facilities * Family entertainment venues * Outdoor recreation * Health-focused businesses Combined with the rapid development surrounding areas like EpicCentral, Grand Prairie is evolving into one of the most active lifestyle-driven cities in DFW. Why the location matters. The Hwy 360 corridor gives EōS direct access to: * Grand Prairie residents * Arlington commuters * Mansfield traffic * South Irving neighborhoods * South Dallas accessibility That visibility alone makes this one of the most strategically positioned gym developments in the area. For many residents, this will likely become a major alternative to: * Planet Fitness * LA Fitness * Fitness Connection * Crunch Fitness * AqilFitness Training Solutions What happens next? Right now, residents are mainly watching for: * Official construction updates * Membership presale announcements * Hiring opportunities * Grand opening promotions Based on how other Texas EōS locations have launched, it's likely the company will begin marketing heavily closer to opening. While there is still no confirmed month or day for the opening, all signs point toward EōS Fitness officially arriving in 2027. For Grand Prairie residents, that means another major addition to the city's rapidly growing fitness and wellness landscape. As more updates become available, excitement around the project will likely continue building throughout Dallas-Fort Worth.

Gym Owner Monthly
Apr 12th, 2026
EoS Fitness accelerates growth with 14 acquisitions and $10M reinvestment in Q1 2026.

EoS Fitness accelerates growth with 14 acquisitions and $10M reinvestment in Q1 2026. Rapid expansion and reinvestment move the HVLP brand closer to 250 gyms by 2030 EoS Fitness, the High Value. Low Price.(R)(HVLP) gym chain with more than 225 locations open or on the way nationwide, opened 2026 with strong momentum as the brand continued to scale across core markets. EoS acquired 14 gyms, signed 11 new leases and opened three new locations, reinforcing its long-term growth strategy and commitment to reinvesting in the member experience. The continued expansion brings EoS closer to its goal of operating 250 gyms by 2030 while maintaining a sharp focus on consistency, innovation, value and accessibility. EoS Acquires 14 Big-Box Gym Locations Across Four States Year to date, EoS has acquired 14 gyms across Arizona, California, Florida and Texas. Each location will undergo a full redesign before reopening as EoS Fitness over the next year. These renovations are designed to transform the traditional big-box gym spaces into the high-energy, modern fitness environments EoS is known for. EoS locations feature dedicated strength and performance zones, immersive lighting and sound and AI technology integrated throughout. Specialized group fitness studios, dedicated recovery-focused spaces and flexible training areas are intentionally designed to push beyond the standard gym model while remaining accessible and affordable. "Our growth this quarter reflects strategic expansion paired with purposeful reinvestment," said Rich Drengberg, chief executive officer of EoS Fitness. "We are scaling with intention by entering the right markets, upgrading facilities at scale and continuing to raise expectations for what value driven fitness can deliver." New Openings, New Leases and Continued Reinvestment Beyond acquisitions, EoS opened three new gyms and signed 11 new leases in Q1, further strengthening its presence in high-growth markets. The company also reinvested $10 million into existing gyms during the quarter, maximizing gym floor layouts and elevating technology and functionality overall. "For us, opening new gyms is about more than adding locations," said Richard Idgar, chief operating officer of EoS Fitness. "We focus on building environments that operate efficiently and feel exceptional for our members. That operational discipline allows us to grow quickly while maintaining a consistent, premium experience across all markets." EoS is also expanding its footprint in Los Angeles with a $6 million renovation at 8000 Sunset Blvd. in partnership with Kimco Realty. Expected to open in 2027, the project will add to EoS' Southern California presence, which now includes more than 53 locations open or on the way.

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