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Ernesta Rugs designs and sells custom-sized designer rugs through an online storefront. Customers choose rug styles and exact dimensions, select five samples, measure their space, and place an order. The product is made to fit the specified size and delivered in 2–4 weeks. The company differentiates itself by offering tailored, high-quality rugs that fit specific spaces, sold directly to consumers to control quality and customer experience, and by providing financing options via Affirm to broaden affordability. Ernesta Rugs aims to help customers personalize home decor with easy access to custom, premium rugs while growing its niche in the e-commerce home decor market.
Industries
Design
Consumer Goods
Company Size
51-200
Company Stage
Series B
Total Funding
$45M
Headquarters
New York City, New York
Founded
2022
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Total Funding
$45M
Below
Industry Average
Funded Over
2 Rounds
Industry standards
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Company Equity
Flexible Work Hours
Ernesta opens Charlotte showroom in South End. Business · JUN 1, 2026 PR Newswire The Custom Rug Brand Expands Its Retail Footprint in the Southeast, Supporting Charlotte's Growing Design Community NEW YORK, June 1, 2026 /PRNewswire/ -... The Custom Rug Brand Expands Its Retail Footprint in the Southeast, Supporting Charlotte's Growing Design Community NEW YORK, June 1, 2026 /PRNewswire/ - Ernesta, the innovative home design brand redefining the rug-buying experience with designer-quality, custom-sized rugs, announces the opening of its newest showroom in Charlotte, North Carolina. Located in the vibrant South End neighborhood, the new space reflects Ernesta's continued investment in design-forward communities and its commitment to serving both consumers and trade professionals through a personalized, hands-on shopping experience. With a robust local team, the new Charlotte showroom offers a welcoming environment where visitors can explore Ernesta's expansive selection of custom-sized designer-quality rugs, with expanded customization options such as stair runners, corner shapes, fireplace cutouts, and more. Designed as a practical resource for both customers and interior designers, the showroom includes a dedicated designer lounge for one-on-one consultations, allowing trade professionals to host client meetings and review samples together. The new location also provides white-glove delivery and installation. "The Charlotte design community has shown a strong demand and appreciation for custom rugs with its blend of traditional Southern hospitality and a modern, livable approach to luxury," said Jennifer Parker, Chief Sales Officer at Ernesta. "This showroom allows us to better support the local design community with personalized service, expert guidance, and high-quality custom solutions that are made specifically for each space." Founded in 2022, Ernesta has quickly grown to be the leader in custom rugs, offering designer-quality rugs with to-the-inch sizing in as little as two weeks. The Charlotte showroom marks another step in the brand's strategic nationwide expansion, following recent openings in Dallas, TX, Manhasset, NY, and Ardmore, PA, and reinforces Ernesta's mission to make custom rugs a foundational part of expert interior design. Ernesta Charlotte is located at 2120 South Blvd, Suite 3, and is now open Monday - Saturday 10:00 am to 6:00 pm and Sunday 11:00 am to 5:00 pm. For more information about Ernesta Charlotte and its offerings, visit https://www.ernestarugs.com/locations/charlotte. About Ernesta Ernesta is an innovative home design brand on a mission to support consumers and designers with designer-quality, custom-sized rugs that will easily elevate any room. Ernesta offers to-the-inch sizing, a curated assortment, and dedicated support. They believe that the right-sized rug in the right material and construction is the foundation for expert design. With Ernesta's simple and streamlined experience, customers can see and feel samples delivered in person or in an Ernesta showroom, and receive their custom-sized rug delivered in as little as 2 weeks. Select markets also offer additional customization options, including stair runners, corner shapes, fireplace cutouts, and more. Designers also enjoy exclusive perks through Ernesta's trade program. Recognized by Good Housekeeping as a 2025 Home Renovation Awards winner, Ernesta is setting a new standard in home design. SOURCE Ernesta Published by News Desk · WeeklyReviewer The WeeklyReviewer news desk monitors breaking developments around the clock - sourcing, verifying, and publishing real-time industry news across business, technology, politics, science, sports, and world affairs. Every story that comes through the Live Wire is reviewed for accuracy before publication, keeping our readers ahead of the curve without the noise.
Ernesta celebrates first texas showroom with posh Dallas party. A first look at the company redefining the rug-buying experience. BY Melissa Smrekar // 02.20.26 photography Tamytha Cameron Photography When it comes to rug-buying, Ernesta is changing the game by offering designer-quality, custom-sized rugs via an approachable, hands-on, in-store experience. (Photo by Tamytha Cameron Photography) I earnestly plead with you, dear reader, to lend me your ears. When it comes to rug-buying, Ernesta is changing the game by offering designer-quality, custom-sized rugs via an approachable, hands-on, in-store experience. This is especially good news for Dallasites because the brand prioritized setting up shop right here, recently opening a showroom in Preston Royal Shopping Center. "We've seen a growing customer base in the Dallas metro area, driven by a deep appreciation for craftsmanship and highly customizable, high-quality home furnishings," said Jennifer Parker, Chief Sales Officer at Ernesta, which was founded in 2022. "Opening a showroom in Dallas allows us to work more closely with the local design community and offer hands-on support around quality and customization." PaperCity partnered with Ernesta to celebrate the category leader's new 1,256-square-foot space in Dallas, one of the country's most influential design hubs. DFW design enthusiasts readily flocked to the party, toasting Ernesta with cocktails as they admired the brand's wide-ranging offerings of wool, natural fiber, and performance rugs. Guests heard from both PaperCity magazine's Editor-in-Chief, Billy Fong, who welcomed everyone, as well as Ernesta's CEO and co-founder, John Foley, who shared Ernesta's core belief that the right-sized rug in the right material and construction is the foundation for expert design. Ernesta serves both consumers and trade professionals, providing a hands-on environment where visitors can: * Explore the different fibers * Receive tailored guidance from Ernesta's team * Review samples and customization options As a home owner who is always making *improvements,* the seemingly-endless customization options particularly intrigued me. We're talking stair runners, corner shapes, fireplace cutouts, etc. The world is your oyster! A rug that's too small or too large can single-handedly ruin a space, and Ernesta's team is here to make sure you get things just right. Most impressively, Ernesta's custom-sized rugs can be cut (down to the inch!) in as little as two weeks(!). The convivial celebration showcased how Ernesta's brick-and-mortar presence reflects their thoughtful (dare I say earnest?) rug-buying approach that places service at the center. Even the showroom's plush lounge invites shoppers to stop and sit a spell for their one-on-one consultation. Ernesta Dallas is located at 6025 Royal Lane, Suite 330, and is now open Monday through Saturday from 10 am to 6 pm and on Sundays from 11 am to 5 pm. PC Seen: Alan Smith, Jen Parker, Jenn Keller, Jerika Perthuis, Chuck Steelman, Amy Switzer, Eduardo Garcia, Javier Burkle, Tess Novak, Nancy Markham, Sally Peltz, Stephanie Caldwell, Jess Prescott, Brooke Dowdy, Francisco Chappa, Ashleigh Graber, and Josh Petty. More articles. How Maestri studio is designing one-of-a-kind homes in Dallas and beyond. From architecture to interiors, the full-service design studio does it all. BY PC Studios // 02.19.26 Maestri also will collaborate hand-in-hand with other designers or partners when needed if the project has multiple firms working together to bring a vision to life. Houston designer nicole zarr talks inspiration, kips bay decorator show house Dallas debut, and more. Nicole zarr & associates designs for elevated, expressive living. BY PC Studios // 02.09.26
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Industries
Design
Consumer Goods
Company Size
51-200
Company Stage
Series B
Total Funding
$45M
Headquarters
New York City, New York
Founded
2022
Find jobs on Simplify and start your career today