Ethic

Ethic

Sustainable asset management for wealth advisors

Overview

Ethic provides personalized asset management for U.S. wealth professionals, helping align client portfolios with both financial goals and environmental priorities. It combines sustainability training, financial analysis, portfolio creation and ongoing management, and continuous investment insights to build and manage portfolios. The company sets itself apart by aiming to reduce clients’ portfolio carbon footprints, backed by metrics like over $3 billion in assets under management and more than 190,000 metric tons of CO2e reduced. Ethic’s goal is to help clients achieve their financial objectives while lowering environmental impact, becoming a trusted partner for sustainable investing among wealth advisors, custodians, and banks.

About Ethic

Simplify's Rating
Why Ethic is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Financial Services

Company Size

51-200

Company Stage

Series D

Total Funding

$163.1M

Headquarters

New York City, New York

Founded

2015

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Simplify's Take

What believers are saying

  • Ethic launched 3D Active Tax Management in March 2026, strengthening performance-driven selling.
  • Ethic’s January 2026 AUM crossing $8 billion showed accelerating net inflows, not stagnation.
  • June 2026 model-portfolio materials suggest deeper advisor adoption and broader product usage.

What critics are saying

  • BlackRock, Vanguard, and State Street can internalize Ethic’s model-portfolio economics by 2027.
  • ESG backlash keeps pressuring sales motions, especially with advisors avoiding politicized mandates in 2026.
  • If State Street expands directly, Ethic loses partner leverage and faces a brutal acquisition-or-obsolescence trap.

What makes Ethic unique

  • Ethic’s platform combines tax-smart customization, values alignment, and advisor workflow automation.
  • State Street backed Ethic in April 2025, validating its institutional distribution channel.
  • Ethic crossed $10 billion AUM on its 2026 website, proving scale beyond ESG branding.

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Funding

Total Funding

$163.1M

Meets

Industry Average

Funded Over

6 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Below Average

Industry standards

$77M
$64M
Ethic
$70M
Twilio
$80M
Handshake
$100M
Affirm

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Parental Leave

Wellness Program

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

2%
Business Wire
Apr 4th, 2025
State Street Global Advisors Announces Strategic Partnership and Investment in Ethic

State Street Global Advisors (SSGA), the asset management arm of State Street Corporation (NYSE: STT), today announced that it has made an equity investment ...

Real Estate Smart Choice
Apr 3rd, 2025
Ethic Raises $64M, Led By State Street Global Advisors

The asset management behemoth, State Street Global Advisors, announced this week that it led a $64 million Series D equity investment in the personalized investing technology provider Ethic.

ETFDailyNews.com
Feb 15th, 2024
Bank of New York Mellon Corp Sells 9,789 Shares of Gatos Silver, Inc. (NYSE:GATO)

Ethic Inc. purchased a new stake in Gatos Silver in the first quarter valued at approximately $55,000.

MarketBeat
Sep 8th, 2023
Ethic Inc. Invests $394,000 in Antero Midstream Co. (NYSE:AM)

Ethic Inc. invests $394,000 in Antero Midstream Co. (NYSE:AM).

MarketBeat
Sep 6th, 2023
Ethic Inc. Acquires 1,914 Shares of Regal Rexnord Co. (NYSE:RRX)

Ethic Inc. acquires 1,914 Shares of Regal Rexnord Co. (NYSE:RRX).

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