Ethic

Ethic

Sustainable asset management for wealth advisors

Overview

Ethic provides personalized asset management for U.S. wealth professionals, helping align client portfolios with both financial goals and environmental priorities. It combines sustainability training, financial analysis, portfolio creation and ongoing management, and continuous investment insights to build and manage portfolios. The company sets itself apart by aiming to reduce clients’ portfolio carbon footprints, backed by metrics like over $3 billion in assets under management and more than 190,000 metric tons of CO2e reduced. Ethic’s goal is to help clients achieve their financial objectives while lowering environmental impact, becoming a trusted partner for sustainable investing among wealth advisors, custodians, and banks.

About Ethic

Simplify's Rating
Why Ethic is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Financial Services

Company Size

51-200

Company Stage

Series D

Total Funding

$163.1M

Headquarters

New York City, New York

Founded

2015

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Simplify's Take

What believers are saying

  • Ethic raised $64 million in April 2025, extending runway and credibility.
  • Ethic surpassed $5 billion AUM in 2024, and site updates show continued growth.
  • The July 2026 website redesign signals active product expansion and advisor acquisition.

What critics are saying

  • Ethic depends on State Street referrals and SPDR ETF economics from 2025.
  • ESG backlash and state pension restrictions punish sustainable-investing mandates through 2026.
  • BlackRock, Parametric, and custodians can copy Ethic’s customization, compressing pricing fast.

What makes Ethic unique

  • Ethic personalizes direct-indexing, SMAs, UMAs, and model portfolios with tax optimization.
  • State Street Global Advisors invested April 3, 2025, validating Ethic’s advisor distribution.
  • Ethic’s sustainability pillars and values-aligned reporting differentiate it from generic robo-advisors.

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Funding

Total Funding

$163.1M

Meets

Industry Average

Funded Over

6 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Below Average

Industry standards

$77M
$64M
Ethic
$70M
Twilio
$80M
Handshake
$100M
Affirm

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Parental Leave

Wellness Program

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 2%
Business Wire
Apr 4th, 2025
State Street Global Advisors Announces Strategic Partnership and Investment in Ethic

State Street Global Advisors (SSGA), the asset management arm of State Street Corporation (NYSE: STT), today announced that it has made an equity investment ...

Real Estate Smart Choice
Apr 3rd, 2025
Ethic Raises $64M, Led By State Street Global Advisors

The asset management behemoth, State Street Global Advisors, announced this week that it led a $64 million Series D equity investment in the personalized investing technology provider Ethic.

ETFDailyNews.com
Feb 15th, 2024
Bank of New York Mellon Corp Sells 9,789 Shares of Gatos Silver, Inc. (NYSE:GATO)

Ethic Inc. purchased a new stake in Gatos Silver in the first quarter valued at approximately $55,000.

MarketBeat
Sep 8th, 2023
Ethic Inc. Invests $394,000 in Antero Midstream Co. (NYSE:AM)

Ethic Inc. invests $394,000 in Antero Midstream Co. (NYSE:AM).

MarketBeat
Sep 6th, 2023
Ethic Inc. Acquires 1,914 Shares of Regal Rexnord Co. (NYSE:RRX)

Ethic Inc. acquires 1,914 Shares of Regal Rexnord Co. (NYSE:RRX).

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