Ethos Life

Ethos Life

Online life insurance with no medical exams

About

Ethos Life provides life insurance solutions through a fully online platform, making it easier for individuals and families to obtain coverage without the need for medical exams. The application process is streamlined, allowing potential clients to receive instant quotes and often get approved within minutes by answering specific health and lifestyle questions. This approach contrasts with traditional life insurance methods, which can be lengthy and cumbersome. Ethos Life sells term and whole life insurance policies through partner carriers and earns commissions on these sales. Additionally, the company offers complimentary estate planning tools, such as free wills, to enhance the customer experience and set itself apart from competitors. The goal of Ethos Life is to provide straightforward and affordable life insurance options while simplifying the overall process for its customers.

Company Stage

Series D

Employees

501-1,000

Industries

Financial Services

Total Funding

$395.4M

Headquarters

Austin, Texas

Founded

2016


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Simplify's Take

What believers are saying

  • Partnership with Ameritas expands product offerings with indexed universal life insurance.
  • Collaboration with AIP Marketing Alliance increases distribution network and potential policy sales.
  • Rising demand for no-exam life insurance aligns with Ethos' tech-driven model.

What critics are saying

  • Class action lawsuit for genetic privacy violations could harm Ethos' reputation and finances.
  • CFO Anan Kashyap's departure may signal instability in financial leadership.
  • Recent layoffs suggest possible financial challenges or restructuring efforts at Ethos.

What makes Ethos Life unique

  • Ethos Life offers a fully online life insurance application process, eliminating medical exams.
  • The company provides complimentary estate planning tools, enhancing customer value and loyalty.
  • Ethos partners with Legal & General America, ensuring reliable policy issuance and guarantees.

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Growth & Insights
Headcount

6 month growth

13%

1 year growth

22%

2 year growth

22%

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