This is an initial public offering of shares of Class A common stock of Ethos Technologies Inc. We are offering 5,127,696 shares of Class A common stock and the selling stockholders identified in this prospectus are offering an additional 5,398,619 shares of Class A common stock. We will not receive any proceeds from the sale of shares of Class A common stock by the selling stockholders.

Ethos Technologies reported second-quarter 2026 revenue of $190 million, marking 113% year-over-year growth. This represents the company's second consecutive quarter of exceeding 100% growth. The firm activated over 100,000 new policies during the three-month period, bringing its cumulative total above 700,000 policies. Its third-party channel revenue grew 90% year-over-year to $73 million. Adjusted EBITDA reached $35 million, contributing to a Rule of 40 score of 132. However, the company expects margin compression in the second half due to higher third-party channel revenue, which carries lower margins than its direct channel. Ethos raised its full-year 2026 revenue guidance to $727–731 million, representing 88% annual growth. The company also authorised a $100 million share repurchase programme.

The US market has risen 3.2% over the past week and 31% over the past year, with earnings projected to grow 16% annually. Growth companies with high insider ownership are attracting attention due to strong internal alignment and long-term commitment. Webull Corporation, with approximately $4 billion market capitalisation, has announced a $100 million share repurchase programme. The company showed 45.1% revenue growth over the past year and expects 21.6% annual growth ahead, whilst expanding services including zero-commission trading in Canada. Ethos Technologies, valued at $1.45 billion, reported revenue growth to $193.1 million from $94.89 million year-over-year despite a recent quarterly loss. The company launched a ChatGPT app for life insurance estimates and expanded partnerships with Liberty Mutual and Banner Life Insurance.