Europcar Mobility Group

Europcar Mobility Group

Global car and van rental provider

Overview

Europcar Mobility Group is a global car and van rental provider with brands including Europcar, Goldcar, and Fox-Rent-A-Car. It serves individuals and businesses through a large fleet and a network of locations in over 130 countries, offering short- to long-term bookings online or in person. The group differentiates itself with a multi-brand strategy that covers different price points and regions, a broad and varied fleet, and a wide geographic footprint, all aimed at keeping mobility simple, seamless, and eco-friendly. Its goal is to help people move more efficiently by making mobility easy, enjoyable, and environmentally friendly.

Significant Headcount Growth

About Europcar Mobility Group

Simplify's Rating
Why Europcar Mobility Group is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Automotive & Transportation

Consumer Software

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

Paris, France

Founded

1949

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Simplify's Take

What believers are saying

  • August 2026 Farizon chose Europcar UK for two-day electric replacement van delivery.
  • April 2026 Japan partnership with MIC opened Europcar bookings at major airports.
  • Europcar’s H1 2026 loss narrowed to €196.1 million while sales reached €1.413 billion.

What critics are saying

  • H1 2026 sales fell from €1.529 billion, showing weaker demand and pricing pressure.
  • April 2025 GitLab breach exposed source code and up to 200,000 customer records.
  • The 2020 restructuring still defines the company, making future refinancing a persistent threat.

What makes Europcar Mobility Group unique

  • Europcar’s 280,000-vehicle fleet and global booking platform power airport, corporate, and replacement rentals.
  • Its Delivery and Collection model enables roadside replacement vans without branch visits.
  • July 2026 app loyalty integration and Germany’s FleetShare strengthen sticky business mobility.

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Benefits

Meal Benefits

Training Programs

Growth & Insights and Company News

Headcount

6 month growth

9%

1 year growth

9%

2 year growth

10%
GreenFleet
Aug 18th, 2026
Europcar to manage Farizon's vehicle replacement service

Europcar to manage Farizon's vehicle replacement service. 18 Aug 2026 Farizon has selected Europcar Mobility Group UK to provide a vehicle replacement service for Farizon customers. Farizon drivers benefit from four years' free roadside assistance from the AA. In the event that a customer's vehicle cannot be repaired at the roadside, a replacement electric van will be provided by Europcar within two days of the incident. The vehicle replacement service will run for the length of the customer's warranty, with a four-year / 120,000-mile warranty included with the SV, and a five year / 120,000-mile warranty with the V7E. Andrew Grigor, Head of Aftersales at Farizon Auto UK said: "While our vans are built for business, we've set out to ensure our aftersales offering provides the service our fleet and retail customers expect. With a track record of exceptional reliability, comprehensive AA roadside assistance, and next-day parts supply via DHL, it's unlikely our customer's vans will ever be off the road for long. This latest partnership with Europcar will provide further confidence to current and future customers, as more convert to electric vans." "With its commitment to electric mobility, as well as its strong reputation in the insurance and roadside assistance replacement vehicle sector, we identified Europcar as the best partner to help us deliver a vehicle replacement service." The Europcar Delivery & Collection service is central to the service it provides in the roadside assistance sector, removing the need for customers to go to a branch at the beginning and end of a rental. Europcar is holding a fleet of Farizon SV L1H1 models at key locations around the UK which means it will be able to swiftly deliver vans when needed. And with over 70% of its network equipped with electric vehicle charging, vehicles will be provided at least 80% charged at the start of the rental. Tom Middleditch, Sustainability spokesperson at Europcar added: "Demonstrating its clear commitment to achieving net zero tailpipe emissions, Europcar is excited to be supporting new entrants to the market such as Farizon. By ringfencing a Farizon SV fleet, businesses that have made the move to electric with Farizon will have the peace of mind that a replacement vehicle will be delivered to the driver wherever they are in the country. "Being without their vehicle can be a very stressful time for any driver, but when it impacts their ability to carry out their job the pressure is even greater. Having rapid access to a replacement is invaluable for the overall customer experience, getting drivers back to work as quickly as possible and with very little downtime. And we believe this is critical to building confidence in the wider electric mobility ecosystem as well as creating a positive brand experience that will help Farizon keep customer satisfaction high."

Fleet Publications
Jul 24th, 2026
Europcar Mobility Group UK appoints Gavin Morgan as new Commercial Director.

Europcar Mobility Group UK appoints Gavin Morgan as new Commercial Director. July 24, 2026 Sharing is caring! Europcar Mobility Group UK has appointed Gavin Morgan as Commercial Director to continue to drive the company's growth ambitions. Coming from Europcar Ireland where he was Head of Corporate Sales, Gavin brings a wealth of motor industry and business mobility experience. He replaces Paul McNeice who has returned to Europcar Ireland as Head of Country. Commenting on his appointment, Gavin said: "Having worked in the Europcar business in Ireland for over 7 years, I am tremendously excited to join the UK team. Businesses across the country are facing numerous challenges, from cost pressures to the net zero transition and Europcar is in a strong position to offer innovative and flexible solutions to help navigate these hurdles. My focus is on ensuring our customers - existing and new - understand the strategic support we can provide for their mobility needs." In Ireland, Gavin led the Corporate Sales team which achieved record revenue and customer retention over a number of years. Prior to joining Europcar Ireland he ran his own business for 10 years and before that worked in the motor sector in sales roles for premium brands. "Gavin's entrepreneurial experience, combined with his knowledge of the Europcar business and the mobility needs of commercial organisations makes him the ideal leader for our Commercial teams as we focus on new growth and new market opportunities," explained Christian Øien, Managing Director, Europcar Mobility Group UK and Ireland. "Our goal is to deliver fit-for-purpose solutions in the fast-changing mobility landscape, whether that's flexible rental that avoids the need for businesses to make long-term financial commitments to leasing or purchase, or support for the transition to zero tailpipe emissions. Working with our established New Business and Account Management teams, I am confident that Gavin will be instrumental in helping our customers see the valuable role we can play as their go-to mobility partner."

MR Web
Jul 7th, 2026
Daily research news online.

Daily research news online. The global MR industry's daily paper since 2000. Follow DRNO on... Former klm-air France Transformation Chief joins Ipsos. July 7 2026 Ipsos has appointed Claire Charbit in the role of 'Head of CEO's Office', joining the Executive Management Committee and reporting directly to CEO Jean Laurent Poitou. The global research group is embarked on a long-term strategy called Horizons, which focuses on accelerating its operations across many areas, and on the integration of AI. Charbit (pictured) brings more than 25 years of international leadership experience, most recently from supermarket chain Carrefour, where she was briefly Group Transformation Program Director; and before this from working as Chief Strategy and Transformation Officer at Europcar Mobility Group. Earlier in her career she spent sixteen years at Air France-KLM in senior roles including Chief Transformation Officer; and a decade as Principal at Accenture. She earned a PhD in Strategy & Management from Université Dauphine. In her new role, in addition to core responsibilities, Charbit will support the CEO and other members of his office in tracking initiatives and business performance, helping drive the Group's reinvention, 'removing roadblocks, and proposing concrete actions.' Poitou comments: 'As we accelerate the execution of our Horizons plan, with a sharp focus on speed and AI, we are reinforcing our leadership structure to ensure optimal steering of our strategy. I am delighted to welcome [Claire] to the team.' Ipsos currently employs just under 19,000 people and operates in 90 markets. Group home page: www.ipsos.com. Most viewed items in the last week... Each (*) indicates > 1,000 views. Select a region below...

Business Vans
Feb 24th, 2026
Christian Øien appointed as MD of Europcar Mobility Group UK

Christian Øien appointed as MD of Europcar Mobility Group UK. Gary Smith, the previous managing director, has retired following 14 years at Europcar. 24th February 2026 Europcar Mobility Group UK and Ireland has appointed Christian Øien (pictured) as its managing director, with an aim to boost digital innovation and grow zero-tailpipe emissions solutions. Gary Smith, the previous managing director, has retired following 14 years at Europcar. Øien was previously managing director of the Nordic region and has significant experience in the logistics sector, prior to joining Europcar Mobility Group in 2018 as commercial director for Denmark. Europcar said his strong business background will be key to developing Europcar's role in the fleet, business travel, insurance and leisure travel markets. Smith and Øien will work together for the next two months to ensure a smooth handover. Øien said: "I am tremendously excited to be given the opportunity to lead the UK and Ireland business. "Gary Smith has created a strong team with a clear focus on the mobility needs of businesses and individuals and I am looking forward to building on his success to ensure Europcar continues to deliver solutions that are fit for purpose as the market evolves. "Business Vans know that businesses and individuals want to reduce their impact on the environment and vehicle rental, whether for a few days or long-term can help them achieve that goal. "I look forward to working with colleagues and clients to ensure that we remain the first choice for everyone's mobility needs." Smith joined Europcar in 2012 as UK finance director and became UK managing director in 2016. From 2024 on, he was managing director of the UK and Ireland, as well as managing director of the Nordics. Smith said: "It has been a great opportunity to lead the Europcar business in the UK and Ireland as well as the Nordics as the shape of mobility has evolved. "I feel very confident that the initiatives we have taken to create mobility solutions that are fit for purpose - including a significant commitment to electric motoring - give Christian and the team solid foundations to continue to build the business in the coming years."

Motor Finance Online
Nov 13th, 2025
Octopus Electroverse and Monta team up on EV fleet charging management

Octopus Electroverse and Monta team up on EV fleet charging management. Through this agreement, Octopus Electroverse will incorporate Monta's platform, Monta Hub, into its operations. EV charging network Octopus Electroverse has collaborated with Monta to improve the management of fleet and workplace charging for businesses in the UK and Europe. Through this agreement, Octopus Electroverse will incorporate Monta's platform, Monta Hub, into its operations. This software is designed to streamline the management of EV chargers, handle payments, oversee user access and monitor energy use for fleets of various sizes. Monta Hub provides features such as reporting tools, consolidated billing and analytics. It includes functions for identifying equipment faults automatically and supports network reliability. Reporting and dashboard capabilities are intended to enhance oversight for fleet managers by offering greater transparency in both operations and finances. US tariffs are shifting - will you react or anticipate? Don't let policy changes catch you off guard. Stay proactive with real-time data and expert analysis. Monta CEO Casper Rasmussen said: "As businesses electrify their fleets, the need for a scalable and intelligent charging infrastructure is critical. "Working with Octopus affirms Monta's ability to support businesses of every size. It's a shared step towards a simpler, smarter and greener future." The platform also facilitates energy management by offering tariff adjustments, load balancing, and scheduling based on changing energy demands. Octopus Electroverse's 'one card, one app' model allows customers access to a network of 1.25 million chargers throughout Europe. The service includes additional features such as a route planner and Electroverse Plunge Pricing, which offers significant savings up to 45% when renewable energy supply is high. As a charge point management system (CPMS) partner, Monta will support Octopus in expanding its range of Octopus Fleet products. This includes the recently launched Business Payment Card for fleet drivers, which is intended to facilitate payment, tracking, and savings while on the move. In September 2025, Octopus Electroverse formed a partnership with Europcar Mobility Group UK to deliver dedicated charging solutions for EV rental customers.

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