NFL Sunday Ticket available on DIRECTV FOR BUSINESS through NEW agreement with everpass. Jul 31, 2026, 09:00 ET DIRECTV FOR BUSINESS named Preferred National Distributor for all EverPass products and services, which includes NFL Sunday Ticket for commercial establishments NFL Sunday Ticket and other live sports content is now available for customers through streaming and satellite, creating more ways for businesses to access premium sports content EL SEGUNDO, Calif. and NEW YORK, July 31, 2026 /PRNewswire/ - DIRECTV today announced a new multi-year agreement with EverPass Media to distribute NFL Sunday Ticket via satellite and streaming to bars, restaurants and commercial venues nationwide through DIRECTV FOR BUSINESS beginning with the 2026 NFL season. Under the agreement, DIRECTV FOR BUSINESS will serve as EverPass' sales, marketing and commercial distribution partner for NFL Sunday Ticket with and without NFL RedZone. DIRECTV FOR BUSINESS will also be EverPass' Preferred National Distributor for EverPass streaming platforms throughout the United States. This brings together a major commercial television provider with the commercial rights holder for the NFL's out-of-market package. The agreement ensures bars, restaurants, hotels, casinos and other commercial establishments can access every out-of-market Sunday afternoon regular-season NFL game through DIRECTV's trusted commercial platform, backed by professional installation, dedicated account management and industry-leading customer support. "For decades, businesses have trusted DIRECTV to deliver the biggest moments in sports," said Mike Wittrock, Chief Operating Officer at DIRECTV. "This agreement gives businesses more flexibility in how they watch NFL Sunday Ticket and other sports content, with access to one of the most comprehensive commercial sports offerings." "We're pleased to partner with DIRECTV FOR BUSINESS to expand access to live sports for venues. This agreement is about creating greater availability for bars, restaurants and other commercial businesses so they can offer NFL Sunday Ticket - and other live sports content - with flexibility in how they receive the service," said Alex Kaplan, CEO of EverPass Media. DIRECTV serves more than 300,000 commercial locations nationwide and remains a leading destination for premium sports programming in commercial venues. Through this agreement, businesses will benefit from a streamlined relationship for sales, service, billing and support while continuing to access the programming their customers expect every week throughout the NFL season. Beyond NFL Sunday Ticket and NFL RedZone, the agreement also gives DIRECTV FOR BUSINESS customers access to subscribe to other premium sports content on EverPass which can be accessed via streaming or satellite, providing more ways to show the live sports their guest want to watch. Existing EverPass customers will have their services continue as usual. DIRECTV FOR BUSINESS will continue offering one of the industry's most comprehensive commercial sports portfolios, including NFL Sunday Ticket, NFL RedZone, ESPN+, MLB EXTRA INNINGS, NBA League Pass, NHL Center Ice, MLS Season Pass and other premium sports programming available through a single commercial provider. Businesses can renew or subscribe to NFL Sunday Ticket beginning today by visiting DIRECTV.com/business or contacting their DIRECTV FOR BUSINESS representative. Businesses that subscribed to NFL Sunday Ticket for the 2025-2026 season will automatically renew for the 2026-2027 season. About DIRECTV FOR BUSINESS DIRECTV FOR BUSINESS is a commercial video industry and a trailblazer in sports content delivery for businesses including hotels, sports bars, restaurants, private offices, salons, airlines, senior living communities, and beyond. By reimagining what's possible, DIRECTV FOR BUSINESS helps transform businesses by aggregating, curating, and delivering compelling content that helps keep customers entertained and engaged. Learn more at www.directv.com/forbusiness. About EverPass Media EverPass Media is a premier media and technology platform dedicated to commercial businesses, that aggregates, distributes and enables streaming of live sports and entertainment content, and offers a wide array of consumer engagement and performance marketing tools for bars, restaurants, hotels and other commercial venues. Launched initially as the exclusive distributor of NFL Sunday Ticket to commercial establishments in the United States, EverPass partners with rightsholders, distribution partners and business owners to unlock greater access to premium live events and drive business growth. EverPass was founded in 2023 in partnership with RedBird Capital Partners and 32 Equity, the strategic investment arm of the National Football League. TKO Group Holdings, parent company of UFC and WWE, joined as an investor in 2024. SOURCE DIRECTV

EverPass Media and Miller's Ale House expand partnership, turning every screen into a 24/7 sports and guest engagement platform. Expanded agreement adds NFL Sunday Ticket and ESPN+ for Business to Miller's Ale House's existing EverPass solution. NEW YORK, June 25, 2026 (GLOBE NEWSWIRE) - EverPass Media ("EverPass"), the premier media and technology platform delivering premium live sports content to commercial businesses, today announced an expanded multi-year agreement with Miller's Ale House, a sports-themed casual dining brand. As part of the agreement, Miller's Ale House will add NFL Sunday Ticket and ESPN+ for Business across all its restaurants, building on its existing use of EverPass Core, EverPass Engage and Peacock Sports Pass. "Every screen in our restaurants represents an opportunity to enhance the guest experience," said Joel Chick, CEO of Miller's Ale House. "EverPass helps us deliver more of the premium sports our guests want while also using our screens to highlight promotions, premium offerings and marketing enrollment opportunities throughout the day." Miller's Ale House is the go-to destination for sports fans. The new partnership with EverPass will help to centralize programming management, streamline game scheduling and deliver a consistent experience across all locations. Through EverPass Engage, a dynamic marketing and engagement tool, Miller's Ale House is transforming its screens into a 24/7 sports and guest engagement platform, building custom content around major sports moments and utilizing the screens between games to support marketing enrollment and highlight in-restaurant offerings. EverPass Core gives the brand a single hub to manage its expanded streaming sports lineup, including NFL Sunday Ticket, Peacock Sports Pass, ESPN+ for Business, Prime Video, Apple TV+ and Paramount+. "Miller's Ale House understands that the future of the sports bar experience is not just about access to the biggest games - it's also about utilizing every screen to create value for guests and for the business," said Alex Kaplan, CEO of EverPass Media. "By combining premium sports distribution with centralized content management and guest engagement tools, Miller's is building a model for where the category is headed." To learn more about how EverPass can bring premium live sports to your business, visit https://everpass.com/. About EverPass Media EverPass Media is a premier media and technology platform dedicated to commercial businesses, that aggregates, distributes and enables streaming of live sports and entertainment content, and offers a wide array of consumer engagement and performance marketing tools for bars, restaurants, hotels and other commercial venues. Launched initially as the exclusive distributor of NFL Sunday Ticket to commercial establishments in the United States, EverPass partners with rightsholders, distribution partners and business owners to unlock greater access to premium live events and drive business growth. EverPass was founded in 2023 in partnership with RedBird Capital Partners and 32 Equity, the strategic investment arm of the National Football League. TKO Group Holdings, parent company of UFC and WWE, joined as an investor in 2024. About Miller's Ale House Founded in 1988 and headquartered in Orlando, Florida, Miller's Ale House is a sports-themed casual dining restaurant with 100-plus locations in 10 states. Miller's Ale House serves a wide variety of entrees, burgers, salads and sandwiches, plus daily lunch and dinner specials, in a lively atmosphere that includes 60-plus TVs, large open-air patios, beckoning bars and spacious booths and tables. It is known for its large portions, great prices, warm service and sharable appetizers, including its famous buttermilk-drenched, hand-breaded boneless chicken Zingers(R) and The Mountain Melt. Open daily for lunch, dinner and late night, Miller's also offers over 35 beers on tap and a large selection of signature cocktails and pitchers. For more information, go to www.millersalehouse.com or @MillersAleHouse on Facebook. Contacts EverPass Media: Lindsay Barber Gagnier Communications Email: [email protected] Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

NFL-Backed EverPass to exclusively stream Sunday Ticket in bars. March 18, 2026 9:06pm The streaming revolution is coming to the sports bar. In an email to customers, EverPass Media said it would become the exclusive commercial option for the NFL Sunday Ticket package this season, following a three-year agreement that also saw DirecTV distribute games. Public venues can use EverPass streaming hardware or Spectrum's Xumo boxes to access Sunday Ticket, according to the message viewed by Sportico. Pricing typically varies by venue size. EverPass was founded in 2023 in partnership with RedBird Capital and 32 equity, the NFL's investment arm, after YouTube bought the rights to stream the league's out-of-market games for consumers in a $14 billion deal. Since then, EverPass has added additional content beyond NFL games, acquiring an exclusive out-of-home license for Peacock's events and delivering other game streams from Amazon, Apple, ESPN and Paramount+. "Our mission is simple: aggregate the premium live sports your guests care about into one authorized, easy-to-use solution for businesses," the letter said. "Anchored by NFL Sunday Ticket, we continue investing in content, technology, and partnerships to help you create a game day experience your guests can't get at home." DirecTV, which has distributed Sunday Ticket since its launch in 1994, signed a three-year commercial distribution deal with EverPass in 2023. The sides engaged in negotiations this year but could not come to terms on a renewal, according to a person familiar with the discussions. Notifications to customers went out now so that they could make any necessary preparations. In the past, some business owners have expressed concern about moving their setups to streaming. Doing so could require infrastructure upgrades in their buildings. Many have also dealt with the same lag and sync issues that everyday fans have encountered when watching games online, though the underlying technology has improved over time and EverPass promised "business-grade reliability" in its letter. "The way premium live sports are distributed is changing rapidly as more commercial rights shift to streaming," the company said in a statement provided to Sportico. "EverPass is leading that transition with a purpose-built, commercial-grade platform designed specifically for bars, restaurants, and other out-of-home venues, delivering a solution built for where the industry is going, not where it has been." Cable and satellite, however, continue to be the only avenues for other leagues' out-of-market packages in commercial settings. DirecTV says it serves more than 300,000 restaurants, bars, and other venues. Some proprietors sign up for multiple services to acquire all of the sports content visitors expect, or to create redundancy for high-demand games. DirecTV recently launched its own commercial streaming product, though it has also vouched for the benefits of satellite technology. "Absent an agreement with DirecTV For Business, EverPass is forcing businesses to adopt its streaming-only distribution model rather than continuing to work with the established platform that bars and restaurants rely on," DirecTV said via its website. "At a time when many businesses are already managing rising costs and tight margins, this approach risks adding financial pressures and operational complexity." DirecTV also noted that demand for out-of-market NFL games could shift as CBS and FOX offer near-national telecasts in the Sunday late afternoon window and the league creates more standalone games at other times of the week. In September, EverPass announced a new rights deal giving it commercial distribution capabilities for all the NFL's digital-only game broadcasts. Earlier this week it announced it was adding regional sports channels YES Network and the Chicago Sports Network to its package on a non-exclusive basis as well. In 2024, the company received an investment from UFC and WWE parent company TKO, while also acquiring on-premise entertainment and marketing tech company Upshow. Part of EverPass' pitch to bars is that it can help locations drive more value from the content they offer. "The season will be here before you know it," EverPass said in its email. "Now is the time to ensure your venue is ready." (This story has been updated in the eighth paragraph to clarify that the limitations are only for commercial settings.)