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Everfit

Subscription-based platform for trainers and studios

Overview

Everfit is a digital platform for personal trainers and fitness businesses to manage and grow their operations. It lets trainers create and deliver custom training programs, track client progress, and communicate with clients in real time. The platform works across iOS, Android, and web, and is available as a subscription service with a free trial that allows training up to 50 clients without a credit card. It also supports branding and community building, letting trainers customize their brand, organize quick links, and run private forums to motivate clients. Compared to competitors, Everfit bundles training program creation, client management, real-time communication, and brand-building tools in one place, and targets both individual trainers and studios. Its goal is to provide a reliable, multi-device platform that helps fitness professionals manage clients, grow their business, and build a loyal community.

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About Everfit

Simplify's Rating
Why Everfit is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareEnterprise Software

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, CA

Founded

2019

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Simplify's take

What believers are saying

  • Everfit launched Booking and Scheduling on September 8, 2026, targeting 430,000 coaches.
  • MacroSnap launched September 9, 2026; Everfit says clients log meals 3.4x more often.
  • G2 shows 4.8 stars from 215 reviewers, supporting strong product-market fit and retention.

What critics are saying

  • Olly PBC filed a TTAB opposition against Everfit Technologies Inc. on October 1, 2026.
  • Lina Fasheh sued Everfit in April 2026 under the TCPA; it settled by June.
  • Software Advice reviews still flag missing HIPAA compliance, blocking some corporate-clinic sales.

What makes Everfit unique

  • Everfit unifies programming, booking, payments, and nutrition inside one coach workflow.
  • Its October 2026 updates push mobile scheduling and repeating sessions for daily coaching.
  • MacroSnap and branded exercise libraries deepen client engagement beyond generic training software.

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Benefits

  • Company Equity
  • Performance Bonus
  • Hybrid Work Options

Company News

Associated Press
Sep 8th, 2026
Everfit launches native booking system for 380,000 coaches, cuts admin time by 25%

Everfit has launched Booking & Scheduling, a native calendar and session management system integrated into its coaching platform. The feature, most requested among its 380,000 coaches, eliminates the need for third-party scheduling tools by consolidating training, booking, and payments in one platform. Coaches can create reusable session types and book appointments with a single click. The system syncs with Google Calendar, automatically adjusts for clients' time zones, and prevents double-bookings. Early testing shows 25% of sessions are now self-booked, with 90% attendance rates since launch. The integration automates various revenue models, including paid sessions, free consultations, and group classes. For studios managing multiple trainers, owners can set policies centrally. The feature is included free in all paid plans.

Yahoo Finance
Jul 15th, 2026
Everfit launches MacroSnap AI meal tracker, clients log 3.4 times more often than traditional methods

Everfit has launched MacroSnap, an AI-powered meal scanner integrated into its coaching platform. The tool identifies food items and calculates macronutrients from photos, allowing clients to log meals by snapping pictures, scanning barcodes, or photographing nutrition labels. Data appears in real time on coaches' dashboards, eliminating the need for external tracking apps. MacroSnap users are 3.4 times more likely to log meals than those using traditional methods, with clients logging meals over 80% of the time. Co-founder Long Nguyen said MacroSnap represents the first step towards building a personal health operating system that unifies nutrition, training, habits, and communication. The platform aims to pair AI-generated insights with human coaches who can turn data into actionable guidance for clients.

ProMealPlan
May 1st, 2026
Everfit vs TrueCoach: which platform fits your coaching business?

Everfit vs TrueCoach: which platform fits your coaching business? One bets on scale and AI. The other bets on 1-on-1 precision. Both leave a hole in nutrition. Here's an honest comparison of Everfit and TrueCoach through a coach's lens, plus how to close the meal planning gap that neither platform covers. Quick verdict. Pick Everfit if you're scaling an online studio or running group programs. The Forever Free plan lets you start without a credit card. The AI workout builder cuts hours off your weekly programming. And the white-label app (included from the Pro plan up) gives your clients an app with your name on it, not Everfit's. It's the most generous entry point on the market and the better tool for coaches who want to scale. Pick TrueCoach if you're a solo coach focused on strength training or conditioning. The linear program builder is one of the fastest tools out there, with 3,000+ exercise videos and keyboard shortcuts built for daily programming. Pricing is transparent, the 90-day money-back guarantee on annual plans is generous, and there are no add-on surprises. Neither platform nails nutrition. Everfit's nutrition score beats TrueCoach's on G2 (8.4 vs 5.8) thanks to macro tracking and calorie goals. But neither tool generates meal plans that hit exact protein, carb, and fat targets per client. If nutrition is core to your service, you'll need a dedicated tool no matter which platform you pick. More on that below.

Everfit
Sep 19th, 2024
Everfit Academy Webinar: Unlock the Secrets to Landing Your First 5-10 Clients

Everfit Academy teamed up with the Next Level Coaching Academy (NLCA) to deliver an impactful webinar, "Unlock the Secrets to Landing Your First 5-10 Clients!"

Everfit
Aug 15th, 2024
Introducing Everfit Academy: Your Path to Success in Health and Fitness Coaching

Everfit Technologies, Inc is excited to launch the very first series: The Essentials of Coaching Success on Everfit -a collection of 10 essential courses designed to empower you as a coach.

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