mediaforgrowth (MFG) and Evergreen Trading partner to help emerging brands scale more efficiently. NEW YORK - July 21, 2026 - mediaforgrowth (MFG), an international media capital fund, and Evergreen Trading (Evergreen), an independent, employee-owned media investment firm, today announced a strategic partnership designed to help emerging consumer brands compete more effectively during their most critical stages of growth. Through the partnership, brands within the MFG portfolio will gain access to Evergreen's premium media investments, audience intelligence, and strategic media expertise, capabilities typically available only to much larger advertisers. "Emerging brands rarely fail for lack of ambition; they fail because the resources that let bigger players win stay out of reach," said Diana Florescu, Founding Partner of mediaforgrowth. "Our partnership with Evergreen is about access. We're putting the same caliber of media support behind a founder's first real growth push that an established advertiser would take for granted." "Strong products and big plans aren't enough if you can't reach the right audience efficiently," said Sean Moran, Chief Operating Officer of Evergreen Trading. "We're giving MFG's challenger and growth-stage consumer brands premium media at economics the open market rarely offers, plus the audience data to spend it well, so every dollar works harder, and growth comes faster. Together, we're building a different path to growth for emerging brands, one where enterprise-grade media is a lever founders can pull early, not a reward they wait years to earn." With this alliance, MFG is on track to reach $100 million in media commitments in under 18 months since launch, a milestone that positions the company among the fastest-growing asset managers of media capital in the world. About mediaforgrowth (MFG) mediaforgrowth is the global platform for media capital investments, providing strategic capital to Series A+ consumer brands through a media-for-equity model. With more than $75 million in media credits raised and partnerships with 20+ media companies, MFG offers portfolio brands access to premium inventory reaching 220M+ of U.S. consumers. For more information, please visit: mediaforgrowth.co About Evergreen Trading Evergreen Trading is a corporate trade partner that helps companies turn underutilized assets and balance-sheet liabilities into funded growth. Operating at the intersection of finance, procurement, and marketing, Mediaforgrowth give you the freedom to innovate without compromising your bottom line. Its clients include private and publicly traded corporations, market leaders, multinationals, challenger brands, and PE-backed portfolio companies across retail, consumer packaged goods, healthcare, financial services, technology, industrials, and business services. Founded in 2009 and headquartered in New York, Evergreen is 100% employee-owned (ESOP), which means its team members are personally invested in its collective success. Discover value where you least expect it; visit www.evergreentrading.com.

Evergreen partnered with the ANA on live polling at the conference that confirmed confusion is widespread.