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Evertrue

Donor management software for nonprofits

Overview

EverTrue provides donor management software for nonprofits, including educational institutions and charities. Its core product is a subscription-based donor management platform that integrates intelligence, outreach, and enriched donor profiles to deliver engagement insights, donor interests, and career data. The system helps fundraising teams build and manage donor relationships, target outreach, and grow giving. In 2021, EverTrue expanded by partnering with ThankView to enhance engagement capabilities. The company aims to strengthen relationships, inspire generosity, and improve lives through data-driven fundraising solutions.

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About Evertrue

Simplify's Rating
Why Evertrue is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareSocial ImpactEducation

Company Size

201-500

Company Stage

Series C

Total Funding

$20.6M

Headquarters

Indianapolis, IN

Founded

2010

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Simplify's take

What believers are saying

  • DonorSearch360+ launched on AgentExchange June 29, 2026, expanding Salesforce-distribution immediately.
  • Tessitura partnership announced August 3, 2026 opens arts-and-culture selling channels.
  • Aidentified transitions start Q4 2026, creating cross-sell and retention upside across existing customers.

What critics are saying

  • Salesforce and Blackbaud can bundle adjacent intelligence, compressing EverTrue's pricing by 2027.
  • EverTrue depends on Aidentified data rights; any termination breaks DonorSearch360+ differentiation.
  • Community Brands ownership limits strategic independence and invites slower product execution against faster rivals.

What makes Evertrue unique

  • EverTrue owns DonorSearch, ThankView, Pledgemine, and Fundriver across the fundraising workflow.
  • DonorSearch360+ embeds wealth intelligence directly in Salesforce, with delta tracking and automated enrichment.
  • September 2026 Aidentified exclusivity adds real-time career, wealth, and life-event triggers.

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Funding

Total Funding

$20.6M

Below

Industry Average

Funded Over

5 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$6M
$40M
$50M
$62M
$100M

Benefits

  • Health Insurance
  • Remote Work Options
  • Paid Vacation
  • Unlimited Paid Time Off
  • Paid Holidays
  • Paid Sick Leave
  • Professional Development Budget
  • Flexible Work Hours

Growth & Insights and Company News

6 month growth

-11%

1 year growth

-10%

2 year growth

-12%
PR Newswire
Sep 9th, 2026
EverTrue acquires Aidentified's philanthropy business, securing exclusive data rights to advance ai-powered fundraising.

EverTrue acquires Aidentified's philanthropy business, securing exclusive data rights to advance ai-powered fundraising. Sep 09, 2026, 09:00 ET Multi-year agreement gives EverTrue exclusive rights to Aidentified's real-time career, wealth, and life-event data across Higher Education, Healthcare, and Nonprofit verticals - strengthening EverTrue's data foundation. INDIANAPOLIS, Sept. 9, 2026 /PRNewswire/ - EverTrue, the philanthropy-first intelligence platform for fundraising teams, today announced an exclusive partnership with Aidentified, a data intelligence company. Under the agreement, EverTrue holds exclusive rights to sell and package Aidentified's data services - including its DaaS, API, enrichment, and append offerings - within the Higher Education, Healthcare, and Nonprofit sectors, and will manage the transition of a defined set of AID customer relationships to EverTrue over the coming months. EverTrue's north star is giving fundraisers a decisive intelligence advantage: knowing more about any one person than anyone else, and turning that knowledge into action that wins the gift. Aidentified gets EverTrue there faster, surfacing 200+ real-time attributes, including career changes, wealth transfers, IPO filings, insider stock sales, and property sales, the moment they happen. That means fundraisers spend less time searching for the right moment and more time acting on it "Fundraisers don't lack data. They lack clarity on who to prioritize and when. DonorSearch has always told fundraisers who someone is as a donor - not just what they're worth. Aidentified adds the moment that story changes: a new job, a board seat, a life event. Put together, that's the clarity to know who's ready for a conversation today, and the tools across EverTrue to act on it." - Adam Blake, CEO, EverTrue For many of Aidentified customers in the Higher Education, Healthcare, and Nonprofit sectors, this partnership means a growing relationship with EverTrue - home to DonorSearch, Signal, ThankView, Pledgemine, Balance, Impact, and ODDER. As specific accounts transition to EverTrue over the coming months, those customers can expect continuity in the intelligence they rely on today, backed by EverTrue's dedicated customer success team and a roadmap to deliver even more value over time. "We've spent years building a unique intelligence platform to help organizations understand their constituents, spot meaningful opportunities, and build stronger relationships. Bringing these capabilities together with EverTrue's deep expertise in philanthropy gives nonprofit organizations a more complete set of insights and tools built around their needs. We believe EverTrue provides an ideal long-term home for this work, and a chance to deliver even greater value to the causes they serve." - Tom Rauker, President & Co-CEO, Aidentified The partnership will roll out in phases beginning in Q4 2026, starting with enriched contact and career-trigger data inside DonorSearch, followed by expanded availability across the EverTrue portfolio. This data will be accessible via API and made available through integration partners, giving customers flexibility in how they consume it alongside their existing workflows. About EverTrue EverTrue is a philanthropy-first intelligence platform that helps fundraising teams turn data into action and build meaningful donor relationships. Built for nonprofits, healthcare, and educational institutions, EverTrue combines AI-powered insights with solutions for portfolio management, outreach, and stewardship - delivered through Signal, DonorSearch, ThankView, Pledgemine, Balance, Impact, and ODDER - so teams know who to engage, how to engage them, and what to do next. More than a platform, EverTrue is a growth partner. Because the causes that matter most can't afford to go without. About Aidentified Aidentified enables wealth managers and financial advisors to identify high-value prospects and strengthen client relationships with AI-driven wealth network intelligence(TM) and enriched first-party data. Our platform taps into over 300 million consumer and 100 million professional profiles to deliver timely wealth event signals and clear relationship paths that boost engagement and drive growth. SOURCE EverTrue

PR Newswire
Jun 29th, 2026
EverTrue launches DonorSearch360+ with real-time wealth tracking for nonprofits

EverTrue has launched DonorSearch360+, a native Salesforce application that provides real-time donor intelligence for fundraising teams at nonprofits, universities and healthcare organisations. The application is now available on AgentExchange, Salesforce's unified marketplace. DonorSearch360+ embeds wealth screening, AI-powered predictive scores and donor intelligence directly into Salesforce records. Key features include industry-first "delta" tracking to visualise changes in donor wealth over time, batch screening of millions of records, and automated scheduling for continuous data enrichment. The application includes six AI-powered predictive scores to help gift officers prioritise donor engagement. It replaces the legacy DonorSearch360.io integration and is included with existing DonorSearch subscriptions. The launch reflects EverTrue's strategy to integrate philanthropy intelligence into platforms fundraisers already use.

NonProfit PRO
Sep 5th, 2025
EverTrue Acquires DonorSearch

EverTrue acquires DonorSearch.

PR Newswire
Dec 11th, 2024
Evertrue Welcomes Adam Blake As Chief Executive Officer

"I am honored to lead the company into its next phase of growth, working to build on its strong foundation and deliver even greater value to our customers." - Adam Blake, CEO, EverTrue

PR Newswire
Mar 7th, 2023
Evertrue Announces New Program To Help Fundraisers Engage 100% Of Their Alumni

“Consumers expect buying experiences that are tailored to their interests and needs, whether they’re planning a trip, buying a car, shopping online, or streaming videos at home. Higher ed donors deserve the same personalized experience,” said Brent Grinna, Founder and CEO of EverTrue. .

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