Brandi AI wins the 2026 MarTech Breakthrough award for best AI Search Visibility Platform of the Year. * Brandi * August 6, 2026 Brandi AI recognized as GEO and AEO category leader over competitors like Profound, Semrush, Evertune, and Otterly. Brandi AI has been named AI Search Visibility Platform of the Year in the 2026 MarTech Breakthrough Awards. The recognition distinguishes Brandi AI in a fast-growing market GEO and AEO market that includes Profound, Semrush, Brandlight, Peec AI, OtterlyAI, and Evertune. For chief marketing officers, public relations leaders, content creators, digital strategists, and brand teams, the award validates Brandi AI's approach to measuring how brands appear, compete, and are characterized in AI-generated answers - and providing prioritized recommendations to improve that visibility. Brandi AI was recognized alongside three other winners in the Answer Engine Optimization category: PR Newswire for AEO Platform of the Year, IgniteX for the AEO Innovation Award, and Stacker as AEO Solution Provider of the Year. Together, the awards reflect the growing importance of technologies that help brands understand and improve how they appear in AI-generated answers. What Is the MarTech Breakthrough award? The MarTech Breakthrough Awards recognize companies, products, and people advancing marketing, advertising, and sales technology. The organization evaluated more than 4,000 nominations from companies in 15 countries for its 2026 program. Brandi AI received the 2026 AI Search Visibility Platform of the Year award for helping enterprises measure and improve their representation across AI answer engines such as ChatGPT, Google AI Overviews, and Perplexity. "Brandi AI turns AI visibility from passive monitoring into an actionable marketing discipline," said Steve Johansson, managing director at MarTech Breakthrough. "Brandi AI measures what those tools miss, giving enterprises visibility into this new decision-making layer and showing them a roadmap to improve weaknesses, leverage strengths, tell their story, and win more effectively inside AI-driven discovery." How Does Brandi AI compare with other AI Visibility Platforms? The AI visibility software market includes platforms serving different audiences, with varying capabilities and approaches to measuring AI-generated answers. The following table summarizes how each company publicly describes its platform and capabilities. Table. Comparison of Brandi AI and Leading AI Visibility Platforms by Focus, Coverage, and Capabilities Why did Brandi AI win AI Search Visibility Platform of the Year? AI-generated answers now influence how consumers and business buyers discover companies, compare products, and evaluate vendors. Traditional metrics such as search rankings, website traffic, and media mentions do not fully show whether AI platforms recommend a brand, how they describe it, or which competitors they present as alternatives. Brandi AI addresses that measurement gap by analyzing high-intent questions that buyers ask across multiple AI systems. The platform helps marketing and communications teams understand: * Whether a brand appears in relevant AI-generated answers * How AI systems characterize the brand's strengths and weaknesses * Which competitors receive visibility or recommendations * Which public sources influence AI-generated narratives * Which actions could improve brand visibility and representation Brandi AI's Sentiment Hub analyzes how AI systems characterize a brand's favorability, attributes, strengths, weaknesses, and competitive differentiation. The Competitive Market Universe(TM) shows which companies appear together in AI-generated answers, how their visibility compares, and which narratives may influence recommendations. Unlike a reporting dashboard that only records mentions, Brandi AI provides prioritized recommendations designed to help teams strengthen content, address visibility gaps, and improve the public evidence available to AI systems. What results have Brandi AI customers achieved? Brandi AI customers have achieved up to sevenfold increases in AI visibility within weeks. Greater visibility can strengthen a brand's inclusion in AI-assisted vendor research, product comparisons, and request-for-proposal consideration. The result illustrates why marketing teams need more than a point-in-time count of AI mentions. They need consistent measurement, competitive context, source intelligence, and clear guidance about what to improve. Frequently asked questions about building an AI Visibility strategy. How can a company determine which AI search prompts are most important to monitor? A company should prioritize the questions buyers are most likely to ask while discovering, comparing, and evaluating solutions in its market. Those prompts may address business challenges, product categories, vendor comparisons, pricing, use cases, implementation requirements, and purchase criteria. Brandi AI identifies high-intent prompts and organize them by audience, funnel stage, geography, topic, and competitive relevance so measurement reflects real buyer behavior. How long does it take to improve a brand's visibility in AI-generated answers? The timeline depends on the brand's existing authority, content quality, competitive position, and public evidence. Some companies may see measurable changes within weeks, while broader improvements in citations, sentiment, and recommendation frequency can require several months of coordinated content, public relations, and digital activity. Brandi AI uses insights to prioritize the changes most likely to influence AI-generated answers and track whether those actions produce sustained improvement. What types of third-party sources can strengthen a brand's AI search visibility? Authoritative editorial coverage, analyst commentary, customer reviews, industry directories, partner websites, research reports, comparison articles, and credible user-generated content can all strengthen the evidence available to AI systems. The most valuable sources are relevant, trustworthy, specific, and consistent with the brand's positioning. With Brandi AI, you can see which external sources influence AI-generated narratives and build communications strategies that address evidence gaps. How should companies respond when AI platforms describe their brand inaccurately? Companies should first identify which prompts produce the inaccurate description, how consistently the narrative appears, and which sources may be reinforcing it. The response should focus on correcting the underlying public evidence rather than attempting to change one isolated answer. Brandi AI provides teams with the intelligence needed to trace inaccurate or unfavorable narratives, compare them across AI platforms, and recommend content, messaging, and earned-media actions that strengthen the brand's accurate market position. Why AI Visibility Is becoming a marketing priority. AI answer engines represent a new layer for discovery and decision-making. Buyers can now receive a synthesized list of recommended companies, product comparisons, and assessments without visiting a brand's website or reviewing a traditional page of search results. That change creates several questions for marketing leaders: * Does the brand appear when buyers ask relevant questions? * Is the company described accurately and favorably? * Which competitors receive stronger recommendations? * Which sources are shaping the answer? * What can the organization do to improve its position? Brandi AI gives marketing, public relations, brand, content, and digital teams a structured way to answer those questions and act on the findings. AI-generated answers are now a meaningful part of how buyers discover and evaluate brands, but most marketing technology platforms were not designed to measure that environment. Brandi built Brandi AI to give marketers both the intelligence and the recommendations they need to improve how their brands are represented.

MiQ expands Sigma with new AI capabilities, data integrations & measurement tools. MiQ expands its AI-powered advertising platform Sigma with new planning, measurement and activation capabilities, reporting $2.22 in value for every $1 spent across more than 40,000 campaigns. Mumbai: MiQ has expanded Sigma, its AI-powered advertising technology platform, with new planning, measurement and activation capabilities across global markets, including India. The company has said that Sigma has powered more than 40,000 campaigns for over 2,300 advertisers since its global launch in June 2025. According to MiQ, testing has shown that Sigma campaigns have delivered $2.22 in value for every $1 spent compared to standard programmatic campaign setups. The reported value has come through incremental reach, increased conversions and improved cost per acquisition measured through A/B testing. As part of the latest update, MiQ has introduced new capabilities in India, including Watching Intelligence, Browsing Intelligence and Sigma Total Measurement. Watching Intelligence has been designed to help marketers access television and video viewing insights across linear TV, streaming platforms, YouTube and social video environments. Browsing Intelligence has enabled marketers to analyse consumer behaviour during the consideration phase using behavioural, contextual, attention and AI-related insights. Sigma Total Measurement has been developed to help marketers assess channel performance across the consumer journey and identify areas where media investments contribute to long-term sales growth. MiQ has also expanded Sigma's data infrastructure to more than 600 data feeds and 2.5 petabytes of information through partnerships with providers including Circana, TitanOS and Evertune. The company has further expanded its AI architecture integrations with Databricks. According to MiQ, Sigma has combined data from its partner ecosystem and 16 years of trading data to support campaign activation across 16 open web and walled garden media environments, including Google and YouTube. The company has stated that the latest Sigma updates are available immediately in India, the US, Canada, the UK, Australia and select international markets. MiQ has also announced that Sigma's Planning Agent has launched in the US and is expected to be introduced in India at a later stage. John Goulding, Global Chief Strategy Officer at MiQ, said, "As consumers move across video, social, commerce and emerging AI chat platforms, the challenge for marketers has shifted. The gap between those who can and cannot turn signals into real-time decisions is widening fast. Sigma was built to close that gap." Varun Mohan, Chief Commercial Officer India, MiQ, said, "India represents one of the most dynamic and complex digital advertising markets in the world. Consumers are navigating an extraordinary range of platforms, languages, and purchase journeys and the need for a system that can make sense of fragmented signals in real time has never been greater. Sigma is exactly that system." John Goulding, Global Chief Strategy Officer at MiQ, further said, "Something powerful happened when we brought data and decisioning together in a single AI-powered system. With Sigma, our traders have been making twice as many optimizations as before and that speed has directly improved campaign performance. Gains like that usually come from better technology or having more time. Sigma delivers both." Varun Mohan, Chief Commercial Officer India, MiQ, added, "Our goal in India is to simplify the increasingly complex and fragmented media environment, and drive connected, accountable outcomes across screens. We're looking forward to giving Indian marketers access to the same AI-powered capabilities that have already delivered proven results for over 2,300 advertisers globally."

Evertune releases Beginner's Guide to Generative Engine Optimization, helping enterprise brands increase AI visibility. Feb 28, 2026, 17:00 ET The AI marketing platform's new resource gives enterprise marketers a practical foundation in GEO, answer engine optimization, and AI-driven brand visibility - and a roadmap for getting recommended by ChatGPT, Claude, Google AI Overviews, and more NEW YORK, Feb. 28, 2026 /PRNewswire-PRWeb/ - Evertune, the AI marketing platform that specializes in generative engine optimization for enterprise brands, today released A Beginner's Guide to Generative Engine Optimization, a comprehensive free resource for marketing leaders seeking to improve their brand's visibility across AI search platforms and answer engines. The guide is available at no cost at evertune.ai/resources/a-beginners-guide-to-geo. AI tools like ChatGPT, Google AI Overviews, Claude, and Gemini have become primary discovery channels for consumers and enterprise buyers alike - with ChatGPT alone now serving over 800 million weekly users. When someone asks an AI chatbot for a recommendation, the brands that appear in those answers have a compounding competitive advantage. Generative engine optimization, or GEO, is the discipline that helps brands to get cited, recommended, and surfaced by generative AI engines. Answer engine optimization, or AEO, extends this to AI assistants that respond to direct questions with synthesized answers rather than a list of links. "Enterprise brands that want to improve their performance in generative AI outputs need a clear strategy - not just for GEO, but for answer engine optimization and AI visibility broadly," said Jaclyn Ranere, CMO of Evertune. "This guide gives marketing leaders the foundation to understand how AI engines choose which brands to surface, and the practical steps to become one of them. The brands that establish authority in AI search now will be extraordinarily difficult to displace later." What the Guide Covers Structured around seven practical steps, the guide walks enterprise marketers through a concrete process for improving AI search visibility and discoverability. It covers how to make content AI-readable, how to add the kind of quotable, fact-dense information that generative AI engines choose to cite, and how to signal content freshness to AI systems using RAG (Retrieval-Augmented Generation) - which prioritize recently updated content for fast-moving topics. The guide dedicates significant attention to answer engine optimization, explaining how brands can improve their presence in AI assistants that synthesize direct answers rather than surfacing links. It introduces seven categories of content gaps that cost brands citations - definition gaps, comparison gaps, process gaps, context gaps, depth gaps, recency gaps, and intent gaps - and provides methodologies for finding and closing them before competitors do. On measurement, the guide is direct: traditional SEO metrics don't capture AI visibility. It outlines the metrics that matter in GEO - brand mention rate, citation frequency, competitor comparison, and topic coverage - and details both free manual testing methods and platform-based approaches for tracking AI performance at scale. It also addresses the relationship between GEO and SEO directly: the two disciplines are complementary, and the brands best positioned for AI-driven discovery are those running both in parallel. Recently cited by The New York Times in a discussion of how AI chatbots have become a new kind of influence engine, Evertune is purpose-built for enterprise brands that treat AI search as a measurable marketing channel. About Evertune Evertune is the Generative Engine Optimization (GEO) and answer engine optimization platform that helps enterprise brands improve visibility in AI search. Evertune gives marketers statistically significant brand monitoring and competitive intelligence across leading AI platforms - including ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot - combined with data-driven content creation tools and distribution partnerships to increase AI discoverability. Evertune's platform is purpose-built for AI search as a marketing channel. Trusted by enterprise brands including athenahealth, WPP, Miro, and Canada Goose. Founded in 2024 in New York City by early team members of The Trade Desk, Evertune has raised $20M in funding from leading adtech and martech investors. Learn more at www.evertune.ai Media Contact SOURCE Evertune