Runningman festival announces first wave of brand sponsors for 2026, cementing its position as America's premier movement & wellness festival. Rome, GA / Aug 27, 2026 / Runningman Following a record-breaking 2025 event, Runningman today announced the first wave of official partners joining the festival for its 2026 edition, taking place September 18-20, 2026, at Kingston Downs in Rome, Georgia. Blending endurance, recovery, education, music, camping, and community into one immersive weekend, Runningman has quickly become one of the fastest-growing experiential wellness events in the country. More than a race and more than a festival, Runningman brings together athletes, creators, entrepreneurs, and wellness enthusiasts for three days centered around movement, connection, and personal growth. The 2026 festival will once again feature its signature one-mile oval course where participants can choose their own challenge - from a 5K to a 50K - alongside an expanded lineup of recovery experiences, educational programming, live entertainment, and immersive brand activations. A Growing Roster of Industry-Leading Partners Runningman also announced several category-leading brands that will help shape the 2026 experience. Altra Running joins Runningman as the festival's Exclusive Running Shoe Partner, bringing its athlete-first philosophy and innovative footwear to the heart of the event with product experiences, demos, and community engagement throughout the weekend. Runningman also welcomes Rivian and AT&T Connected Car(TM) as official sponsors for 2026. Rivian and AT&T Connected Car(TM) are collaborating to drive the future of connected electric mobility across North America. As Rivian's connectivity provider, AT&T delivers the highly dependable 5G network to help power continuous over-the-air updates, real-time navigation, and rich in-vehicle entertainment for Rivian drivers. Tempur-Pedic will join Runningman as an official sleep and recovery partner, bringing the importance of restorative sleep directly into the weekend experience. Select attendees will have the opportunity to win a complete Tempur-Pedic sleep system, integrating premium sleep technology into Runningman's broader focus on movement, recovery, performance, and overall well-being. Powerade Power Water will support hydration across the entire weekend as the festival's official ready-to-drink sports hydration and recovery beverage partner. From the racecourse and aid stations to recovery areas and fitness programming, attendees will have access to premium hydration products designed to help fuel performance before, during, and after every challenge. Wellworthy will debut the Better For You Bodega, an immersive marketplace showcasing many of the most exciting brands across functional nutrition, hydration, snacks, supplements, and everyday wellness. Designed as a modern take on the neighborhood corner store, the Bodega will become a central gathering place where attendees can discover and sample innovative products from across the wellness industry. Fjord returns to present the festival's signature Cold Plunge Park, creating one of the largest cold immersion experiences ever assembled at an event. Guests will be able to recover between activities while experiencing guided cold exposure programming throughout the weekend. Almost Heaven Saunas will present the Runningman's Sauna Village, bringing together a range of traditional and modern sauna experiences to create one of the largest communal heat therapy destinations ever featured at a wellness festival. Almost Heaven Saunas will also power the World's Largest Sauna with Harvia wood-burning heaters, delivering an authentic, high-heat experience at the center of the village. Everyday Dose joins Runningman as the festival's Exclusive Coffee Partner, presenting the Everyday Dose Café - the festival's central gathering place where attendees can fuel their mornings with functional coffee, connect with the community, and recharge throughout the weekend. Front Pack Sports will present the Runningman Learning Lab, a dedicated destination for conversations, ideas, and education centered around performance, wellness, mindset, entrepreneurship, and personal growth. Throughout the weekend, the Learning Lab will bring together athletes, founders, experts, and thought leaders for intimate discussions and programming designed to inspire attendees with practical insights they can carry well beyond Runningman. TentCraft will serve as the Official Event Infrastructure Partner of Runningman, helping bring the festival environment to life through premium, custom-built structures and branded spaces across the grounds. From functional event infrastructure to highly visible partner activations, TentCraft will play an integral role in creating the physical framework for the Runningman experience and supporting the brands, programming, and community that define the weekend. Leading up to race weekend, Runningman has hosted a series of food, wellness, and community collaborations designed to meet people where they already live, eat, and move. This year, Runningman has partnered with Impact Kitchen on a signature Runningman Smoothie, Bolay Kitchen on a custom Runningman Bowl, and PopUp Bagels on a series of community run clubs that bring together movement, connection, and post-run fuel. Together, these collaborations reflect Runningman's broader mission to make movement and healthy living more accessible, social, and integrated into everyday life. A Festival Built Around Movement Runningman continues to redefine what a wellness festival can be by combining endurance sports with immersive experiences designed to challenge, educate, recover, and inspire. The 2026 experience will include: * A one-mile oval running course with distances ranging from 5K to 50K * The World's Largest Sauna experience * Cold Plunge Park * Recovery Row * Learning Lab speaker series * Better For You Bodega * Community Fitness & Movement Hub * Yoga, breathwork, meditation, and mobility sessions * Live music and DJs * Camping and glamping * Evening entertainment and community programming * Brand activations from many of the world's leading health, wellness, and lifestyle companies With attendance expected to grow significantly in 2026, Runningman continues its mission of creating a new category of live experiences where fitness, recovery, education, entertainment, and human connection exist together in one unforgettable weekend. "Runningman has never been about simply crossing a finish line," said Bobby Rossi, CEO of Runningman. "It's about creating an environment where people push themselves physically, learn something meaningful, recover intentionally, and build relationships with others who value living an active life. The brands joining us this year share that vision, and together we're creating an experience unlike anything else in the market." As Runningman continues its rapid growth, additional partners, speakers, musical performances, and festival programming will be announced in the coming months. About Runningman Runningman is a three-day movement and wellness festival that brings together endurance challenges, recovery experiences, educational programming, music, camping, and community into one immersive destination experience. Held annually at Kingston Downs in Rome, Georgia, Runningman has quickly emerged as one of the country's most innovative live wellness events, attracting participants from across North America seeking a transformational weekend centered around movement, mindset, and connection. Press Contact [email protected]

Everyday Dose expands to Sam's Club nationwide and appoints Kyle Thibaut as CEO. Vol. 127 - NO. 39 Newswire Startup CPG. SINCE 2019 August 25, 2026 Startup CPG Newswire: Everyday Dose expands to Sam's Club nationwide and appoints Kyle Thibaut as CEO. AUSTIN, TX (AUGUST 2026) - Everyday Dose today announced its expansion into more than 300 Sam's Club locations nationwide and the appointment of Kyle Thibaut as chief executive officer. The Sam's Club rollout of Everyday Dose's Coffee+ brings the company to more than 5,000 retail doors less than a year after its retail debut, adding to its presence at Target, Sprouts Farmers Market, Publix, The Vitamin Shoppe and other retailers. Everyday Dose was recently ranked No. 144 on the 2026 Inc. 5000 list of the fastest-growing private companies in America, No. 7 in the Food & Beverage category nationally and No. 1 among Food & Beverage companies in Texas. The company has also built a direct-to-consumer community of more than 250,000 subscribers. "Bringing Everyday Dose to Sam's Club gives us the opportunity to introduce the brand to millions more households," said Jack Savage, founder and chairman of Everyday Dose. "We're also excited to have Kyle leading the company as we enter this next stage of growth." Thibaut brings more than two decades of experience building and scaling consumer businesses, including executive leadership roles at Robinhood, Credit Karma and TrueCar. As CEO, he will oversee Everyday Dose's product and commercial strategy and operations across its direct-to-consumer and retail channels. Savage will transition to chairman and remain involved in product innovation and the company's portfolio. "Everyday Dose has built a significant business by staying focused on the consumer and creating products people come back to," said Thibaut. "My job is to build on that foundation as we reach more consumers and continue to grow across retail and direct-to-consumer." Alongside its flagship Coffee+, which combines coffee with collagen peptides, Lion's Mane, Chaga and L-theanine, Everyday Dose recently introduced Protein Coffee+. About Everyday Dose Everyday Dose is a functional coffee and wellness brand founded by Jack Savage. The company's portfolio includes Coffee+, Matcha+, Collagen+ and Protein Coffee+. Originally launched as a direct-to-consumer business, Everyday Dose now reaches more than 250,000 subscribers and is available at more than 5,000 retail doors nationwide, including Target, Sam's Club, Sprouts Farmers Market, Publix and The Vitamin Shoppe. Everyday Dose ranked No. 144 on the 2026 Inc. 5000 and No. 7 nationally in the Food & Beverage category. The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. Startup CPG, Inc. encourage you to consider carefully the source of all information and content provided by third parties on this website. Join Startup CPG! Have you joined its *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands. If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for its bi-weekly Newswire roundups here. More posts. August 20, 2026 August 25, 2026 August 20, 2026 August 25, 2026