Overview

Excel Impact helps insurance brands grow by acquiring customers online through performance-driven strategies. It focuses on lead generation and inbound calls, using data science and advanced marketing techniques to reach prospects across Medicare, health, life, auto, and home insurance. The company works in a partnership-based model, collaborating closely with clients to scale customer acquisition and achieve measurable results. Unlike firms that rely on a single channel, Excel Impact combines data-driven insights with multi-vertical targeting to connect insurers with potential customers efficiently. Overall, the goal is to help insurance brands expand their customer base and drive business growth through effective online marketing.

Simplify's Take

What believers are saying

• Everflow and Anura partnership drove 230% revenue increase in 2024.
• Remote-first culture supports growth since 2013 with high salaries.
• Inc. 500 ranked Excel as top fastest-growing insurance marketing firm.

What critics are saying

• CMS 2024 Medicare commission caps cut partner budgets and lead prices.
• Google 2025 AI search removes call-extension ads, slashing inbound volume.
• FTC actions fine lead gen for consent violations, restricting operations.

What makes Excel unique

• Excel Impact owns media brands like Medigap.com and BurialInsurance.com for in-house traffic.
• Proprietary AI optimizes lead routing and customer acquisition funnels.
• Acquired AgileRates in 2020 to expand into home and auto insurance.

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