ExpertVoice

ExpertVoice

Platform connecting experts with brands

Overview

ExpertVoice is a platform that connects industry professionals, sales associates, and influencers with more than 500 leading brands. It targets clients who rely on trusted reviewers to guide consumer purchases, giving its members exclusive access to products and substantial discounts. The service operates in influencer marketing and brand advocacy, using the expertise of its community to strengthen relationships between brands and knowledgeable advocates. Brands partner with ExpertVoice to educate and reward influencers, generating revenue through these brand partnerships. The goal is to create a trusted community where experts learn from each other, engage with brands, and improve the overall shopping experience by leveraging credible recommendations.

About ExpertVoice

Simplify's Rating
Why ExpertVoice is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Consumer Software

Company Size

51-200

Company Stage

Early VC

Total Funding

$32M

Headquarters

Salt Lake City, Utah

Founded

2004

Simplify Jobs

Simplify's Take

What believers are saying

  • E-commerce syndication reduces returns and accelerates sales through authentic expert reviews[2]
  • Expanding partnerships with outdoor, tactical, and government sectors unlock high-margin vertical growth[4]
  • Platform evolution into product-based tech company strengthens brand-expert connections and switching costs[5]

What critics are saying

  • FTC enforcement risk: firearms and law enforcement partnerships expose undisclosed material connections liability[1]
  • Revenue concentration: outdoor/tactical verticals represent 25-40% of roster; regulatory ban eliminates disproportionate revenue[2]
  • Expert attrition accelerates as Amazon and DTC affiliate programs offer 10-20% commissions versus discount model[3]

What makes ExpertVoice unique

  • Connects 500+ brands with vetted experts generating 22x more buying advice than average influencers[1]
  • Yotpo syndication partnership enables brands to republish expert reviews directly to e-commerce sites[2]
  • 20-year track record since 2004 founding builds trust across 30 industries with exclusive product access[3]

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Funding

Total Funding

$32M

Below

Industry Average

Funded Over

4 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
EIN News
Apr 16th, 2024
Trust Matters: Survey Finds Growing Demand for Shopping Advice from Credible Experts

SALT LAKE CITY, UTAH, UNITED STATES, April 16, 2024 / EINPresswire.com / - ExpertVoice, a leading platform connecting brands with influential experts across industries, today released findings from a survey conducted with The Harris Poll revealing dramatic shifts in how consumers make purchasing decisions.

The Outdoor Wire
Apr 10th, 2024
VKTR Industries Partnership with ExpertVoice

VKTR Industries, a manufacturer of premier short stroke piston rifles, is proud to announce their brand partnership with ExpertVoice.

Otis Technology
Dec 6th, 2023
Otis Technology Announces Partnership with ExpertVoice

Otis Technology announces partnership with ExpertVoice.

FF News
Nov 15th, 2023
Airbase Expands Global Expense Management With Ai Innovation - Fintech Finance

Airbase, the leading procure-to-pay platform for mid-market and early-enterprise companies, today announces the first touchless expense report creation experience made possible by advances in generative AI. This transformation in expense management reflects Airbase’s commitment to an intuitive and streamlined user experience while also addressing the complexities of modern financial operations. Airbase expense management frees employees and accounting teams from the time-consuming drudgery of manually submitting expense reports and processing reimbursements. For businesses that support global operations and remote workers, Airbase expense management helps ensure compliance and faster reimbursements to employee bank accounts globally.“To solve the complex problems of global payments and expense compliance, we rely on the most advanced and trusted technologies. We’ve long used AI like machine learning and OCR technology in our product and are increasingly adding generative AI — in this case, it’s to improve the process of expense reporting. Until now, employees have faced tedious tasks, and accounting teams waste time chasing receipts and transaction details needed to accurately book all expenses

Professional Outdoor Media Association
Jul 12th, 2022
Professional Outdoor Media partners with ExpertVoice, Inc.

Professional Outdoor Media has partnered with ExpertVoice as a commitment aimed at building its community through insider industry access, trustworthy recommendations and providing valuable feedback on the newest technology and gear from all your favorite brands.

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