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Express Flooring

In-home flooring sales and installation

Overview

Express Flooring provides flooring products and installation services through a direct-to-consumer, in-home sales model. Design consultants bring a wide range of samples to customers’ homes, enabling them to see flooring options in their own environment and lighting, then install a chosen product set (carpet, tile, laminate, hardwood, luxury vinyl plank, and stone) with licensed, bonded contractors; many in-stock products offer next-day installation and all projects include removal of old flooring and a lifetime installation warranty. This approach distinguishes it from traditional retail by bringing the showroom to the home and using a high-volume, streamlined sales process to speed decisions and installations. The company aims to grow its market footprint across residential and commercial flooring in the Southwestern states, scaling its in-home model to serve more customers quickly and reliably.

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About Express Flooring

Simplify's Rating
Why Express Flooring is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & ManufacturingConsumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Phoenix, AZ

Founded

1999

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Simplify's take

What believers are saying

  • Express Flooring launched Houston, Sacramento, Fresno, and Bay Area expansions in 2026.
  • Qualified Remodeler projected 2026 revenue of $247.6 million from 2025’s $157.0 million.
  • Indeed posts from June 2026 show aggressive hiring across sales teams and new markets.

What critics are saying

  • BBB logged 399 complaints in three years and 99 in the last twelve months.
  • Qualified Remodeler flagged higher lead costs as Express Flooring’s top 2026 challenge.
  • Empire Today and National Floors Direct pressure pricing, shrinking Express Flooring’s regional moat.

What makes Express Flooring unique

  • Express Flooring’s shop-at-home model brings samples directly into customers’ homes.
  • Its lifetime installation warranty and free furniture moving simplify remodeling decisions.
  • Valesco backs Express Flooring’s regional scale-up across Western and Southwestern markets.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Health Savings Account/Flexible Spending Account
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Vacation
  • Bereavement Leave
  • Parental Leave
  • Paid Holidays
  • Life Insurance
  • Disability Insurance

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