Extend

Extend

Offers retailer-integrated extended warranty services

About Extend

Simplify's Rating
Why Extend is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Company Size

201-500

Company Stage

Series C

Total Funding

$316.4M

Headquarters

San Francisco, California

Founded

2019

Overview

Extend offers product protection plans and warranty services through a tech-enabled platform that integrates with retailers, making it easy for consumers to buy and manage extended warranties at the point of sale. The product works by providing a seamless retailer integration so warranties can be offered, purchased, and managed within the retailer’s checkout flow and post-purchase experience. Extend differentiates itself by focusing on a transparent, customer-friendly experience and strong retailer partnerships, rather than only selling standalone warranties. Its goal is to simplify protection plans for shoppers and retailers alike, improving customer experience and building lasting relationships with retail partners.

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Simplify's Take

What believers are saying

  • Shopper Operations drove over $1 billion partner revenue in 2025.
  • Visa referral agreement targets $14 trillion virtual card market by 2028.
  • $20M raise and new CFO from PayPal bolster B2B spend management expansion.

What critics are saying

  • Beyond bankruptcy in 6-18 months eliminates major merchant revenue.
  • SoftBank pressures $1.5B-valued Extend for exit in 12-36 months.
  • PayPal and Amex build competing protections, starving Extend partnerships.

What makes Extend unique

  • Extend's Shopper Operations platform uses AI for real-time customer segmentation by value and risk.
  • Shopify Plus Certified App Partner status enables seamless enterprise merchant integrations.
  • Partners with 1,200+ merchants including Beyond and Bluetti for protection and shipping.

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Funding

Total Funding

$316.4M

Above

Industry Average

Funded Over

3 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$260M
Extend

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Stock Options

Unlimited Paid Time Off

401(k) Retirement Plan

401(k) Company Match

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
Business Wire
Mar 18th, 2026
Extend launches Shopper Operations platform as $377B in retail revenue at risk from restrictive returns policies

Extend has introduced Shopper Operations, an AI-native commerce platform that manages post-purchase customer relationships including delivery, returns, exchanges and warranty claims. The platform uses real-time customer behaviour analysis to segment shoppers by value and risk, dynamically tailoring policies accordingly. New research from GlobalData and Extend found that restrictive returns policies put $377 billion in retail revenue at risk over the next decade, with nearly half of US consumers avoiding retailers without free returns. Extend data shows just 2% of customers in fashion drive up to 30% of returns costs, whilst the top 10% generate nearly half of net sales. Backed by SoftBank, PayPal and American Express at a valuation exceeding $1.5 billion, Extend partners with over 1,200 merchants. The platform drove more than $1 billion in revenue for partners in 2025.

Axios
Sep 18th, 2025
Extend raises $20M, hires new CFO

Extend has raised $20 million in debt and equity, as reported exclusively by CEO Andrew Jamison to Axios. The company, which provides spend management software to banks, has also appointed a former PayPal executive as its CFO. This move highlights the demand for automation in finance teams' existing banking relationships.

PYMNTS
Mar 26th, 2025
Visa And Extend Form Middle-Market-Focused Virtual Card Pact

Virtual card and spend management platform Extend says it has launched a referral agreement with Visa. With Extend’s solution, the company said in a Wednesday (March 26) news release, firms defined by Visa as emerging middle-market companies can use virtual cards to manage spending, fight fraud and close their books more quickly. The release noted that many of these companies are seeking more control over their business-to-business (B2B) payments, which is why some projections show virtual card spending reaching $14 trillion worldwide by 2028, up from $3.1 trillion in 2023

PR Newswire
Jun 6th, 2024
Bluetti Launches Extended Warranty And Flexible Renting Service In The U.S.

LAS VEGAS, June 6, 2024 /PRNewswire/ -- Following the success of its Trade-in program, BLUETTI, a leader in sustainable energy storage solutions, has introduced extended warranty and flexible renting services in the United States. This strategic initiative, in collaboration with Extend and Fragile, once again highlights BLUETTI's commitment to enhancing customer satisfaction and making renewable energy solutions more accessible to American households and businesses."At BLUETTI, we understand that our customers are looking for reliable, long-term solutions that fit their lifestyles," said James Ray, spokesperson for BLUETTI. "By offering extended warranty and flexible renting options, we're providing the peace of mind and financial flexibility our customers need to embrace sustainable living."Extended Warranty ServiceBLUETTI has partnered with Extend, a leading provider of product and shipping protection, to allow customers to extend their warranty beyond the standard period for select models and their combos, including the AC180, AC70, AC60, AC240, and AC200L. Customers can extend their warranty by 1, 2, or 3 years for a nominal fee, ensuring long-term reliability and added reassurance. The extended warranty is powered by Extend's digitally-native protection solutions with 24/7 support, allowing customers to make hassle-free online claims for repairs or replacements anytime, anywhere.Flexible Renting ServiceBLUETTI has also introduced BLUETTI Flex, a flexible renting service in partnership with Fragile, a software company specializing in financing and subscription services. This service allows customers to access BLUETTI's advanced energy storage solutions without a significant upfront investment

Coverager
May 28th, 2024
Beyond Partners With Extend

E-commerce retailer. Beyond <i class="fa fa-info-circle company-popover" data-content="h3Beyond/h3. div

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