Eyeo

Eyeo

Blocks intrusive ads and protects privacy

Overview

Eyeo GmbH operates in the digital advertising and online privacy space, developing software that makes web browsing safer and more enjoyable. Its main products, such as Adblock Plus, block intrusive ads and tracking and can also protect against malware, with features that allow users to customize what is allowed via acceptable ads. The software is open-source and free for users, and Eyeo earns revenue through partnerships with advertisers who agree to acceptable ad standards, aiming to balance user experience with funding for content creators. Globally available, Eyeo seeks to improve the web by promoting fair advertising practices and providing tools that protect privacy while supporting a sustainable online ecosystem.

About Eyeo

Simplify's Rating
Why Eyeo is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consumer Software

Cybersecurity

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Cologne, Germany

Founded

2011

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Simplify's Take

What believers are saying

  • eyeo’s August 19, 2025 statement shows active legal defense and user loyalty.
  • The 2025 CEO reset targets infrastructure-level privacy beyond browser extensions.
  • Germany’s courts already upheld ad blocking, protecting adoption and product legitimacy.

What critics are saying

  • Axel Springer’s July 2025 BGH win reopened copyright litigation for years.
  • A rerun of the Hamburg appeal threatens eyeo’s whitelist economics.
  • If courts ban paid whitelisting, eyeo loses its core revenue engine.

What makes Eyeo unique

  • eyeo has 400 million users through Adblock and Adblock Plus.
  • Its Acceptable Ads system monetizes non-intrusive inventory instead of pure blocking.
  • Douglas de Jager reframed eyeo on July 28, 2025 as privacy infrastructure.

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Benefits

Health Insurance

Paid Vacation

Professional Development Budget

Sabbatical Leave

Remote Work Options

Relocation Assistance

Growth & Insights and Company News

Headcount

6 month growth

-9%

1 year growth

-9%

2 year growth

4%
Startbase
May 7th, 2025
Eyeo secures €15M for sensor tech

Eyeo, a Dutch-Belgian startup, has secured €15 million in seed funding to enhance image sensor technology. The company aims to replace conventional color filters with a new waveguide technology, promising triple light sensitivity and improved performance. Eyeo's innovation addresses inefficiencies in the current image sensors, which rely on outdated technology.

Tech.eu
May 7th, 2025
Imaging startup Eyeo raises €15M to for colour-splitting sensor tech

Dutch startup Eyeo has secured €15M in an oversubscribed seed round to commercialise a new approach to image sensor design that promises to boost light sensitivity, color accuracy, and resolution.

Business Vantage Views
Nov 17th, 2023
CSIX (Carbon Browser) , a Utility Token, to Be Listed on CoinW Exchange

Carbon has partnered with Eyeo and is built on a custom fork of the Eyeo AdBlock chromium SDK.

Google
Aug 7th, 2023
Eyeo Appoints Former Google Employee as Chief Product Officer

Eyeo, the parent company of Ad Block Plus, has hired Vegard Johnsen, a former Google employee, as its new chief product officer.

CryptoEvents
Dec 27th, 2022
Santa Launches Rewarded Browser This Christmas to Bring In Next 200M Users Onto Web3 » Crypto Events

Santa’s partnership with Eyeo ensures that only Acceptable Ads that abide by the criteria specially developed for and by ad-filtering users, and are non-intrusive are allowed to interact with you.

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