F

FINNY AI

AI-powered prospecting for financial advisors

Overview

Finny AI provides AI-driven prospecting tools for financial advisors to improve client acquisition. It scans millions of records with proprietary AI algorithms to identify ideal prospects based on meaningful criteria, then creates personalized outreach messages and automates follow-ups, so advisors can focus on high-value activities. The product is an AI-native, bespoke warm outbound engine that delivers hyper-targeted, personalized outreach rather than generic prospecting approaches. It differentiates itself from competitors by offering a subscription-based, organic-growth solution that tailors outreach to individual advisors or firms and automates the workflow from prospecting to follow-ups. Finny AI’s goal is to help financial advisors grow their client base more efficiently through highly targeted, personalized outreach.

YC CompanySignificant Headcount Growth

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About FINNY AI

Simplify's Rating
Why FINNY AI is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareAI & Machine LearningFinancial Services

Company Size

11-50

Company Stage

Series A

Total Funding

$21.4M

Headquarters

New York City, New York

Founded

2023

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Simplify's take

What believers are saying

  • Anthropic's October 27, 2026 Claude connector embeds FINNY inside advisor workflows.
  • Visionary Square covers subscriptions for 250-plus advisors, lowering adoption friction immediately.
  • Pay-as-You-Grow pricing and enterprise rollout at Mercer expand usage beyond solo advisors.

What critics are saying

  • Anthropic, LPL, and Mercer can bundle prospecting, turning FINNY into a replaceable feature by 2027.
  • Outcome-based fees sparked backlash; advisors on Reddit attacked perpetual asset-sharing in August 2026.
  • Heavy dependence on financial-advisor growth budgets makes FINNY vulnerable if adoption stalls.

What makes FINNY AI unique

  • FINNY's F-Score matches advisors to prospects across millions of records and money-in-motion signals.
  • Hunter automates strategy, content, and campaign execution, acting like a chief growth officer.
  • Mercer Advisors, Osaic, LPL, and Visionary Square validate enterprise and channel distribution.

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Funding

Total Funding

$21.4M

Meets

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
$15M
$17M
$30M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Meal Benefits
  • Company Social Events
  • Company Equity

Growth & Insights and Company News

6 month growth

2%

1 year growth

14%

2 year growth

-2%
Gate.com
Nov 9th, 2026
Claude for Financial Advisors expands FINNY, Jump and Conquest integrations.

Claude for Financial Advisors expands FINNY, Jump and Conquest integrations. 2026-11-09 07:08:43 Key takeaways. * Anthropic expanded Claude for Financial Advisors with integrations from FINNY, Jump and Conquest on November 8, 2026. * FINNY's connector enables advisors to analyze campaign performance and enrich prospect data against millions of records; Jump tracks meeting decisions and drafts follow-up emails; Conquest provides compliance-verified projections. * The integration positions Claude as a unified hub reducing platform switching, aligning with research showing 72% of firms pursue AI for advisor productivity gains. Anthropic expanded Claude for Financial Advisors with new integrations from FINNY, Jump and Conquest in the weekly fintech coverage published Nov 8, 2026. The integrations bring client prospecting, meeting follow-up and compliance-oriented financial projections into Claude. The expansion positions Anthropic's AI assistant as a central hub where financial advisors can work without toggling between platforms, as research suggests 72% of firms are pursuing AI to lift advisor productivity. Anthropic expands Claude for Financial Advisors integrations. Anthropic's Claude for Financial Advisors now includes integrations from FINNY, Jump and Conquest. The expansion is designed to bring multiple advisor workflows into Claude rather than requiring users to switch between separate platforms. FINNY's connector brings growth intelligence and prospecting into Claude. It allows advisors to analyse campaign performance and enrich prospect data against a database of millions of records. Jump contributes client meeting context and purpose-built skills. These skills summarise recent conversations, track decisions and commitments, log meeting history and draft follow-up emails. Conquest connects its Strategic Advice Manager, described in the source as a deterministic calculation engine that produces explainable, repeatable projections verified against compliance frameworks in the US, Canada and the UK. Claude integrations support advisor prospecting and compliance workflows. The integrations cover several stages of the financial-advisor workflow. FINNY focuses on campaign performance, growth intelligence and prospect data; Jump focuses on meeting records and follow-up tasks; and Conquest provides projections through its Strategic Advice Manager. The source links the expansion to research suggesting that 72% of firms are pursuing AI to lift advisor productivity. It does not provide additional details about the research methodology or the firms included. Claude for Financial Advisors integration details. * Anthropic expanded Claude for Financial Advisors with new integrations from FINNY, Jump and Conquest. * FINNY's connector brings growth intelligence and prospecting into Claude. * FINNY allows advisors to analyse campaign performance and enrich prospect data against a database of millions of records. * Jump's skills summarise recent conversations, track decisions and commitments, log meeting history and draft follow-up emails. * Conquest connects its Strategic Advice Manager to Claude. * Conquest's Strategic Advice Manager is a deterministic calculation engine that produces explainable, repeatable projections verified against compliance frameworks in the US, Canada and the UK. * Research suggests 72% of firms are pursuing AI to lift advisor productivity. Frequently asked questions. What integrations did Anthropic add to Claude for Financial Advisors? Anthropic expanded Claude for Financial Advisors with new integrations from FINNY, Jump and Conquest. What does FINNY's Claude integration provide? FINNY's connector brings growth intelligence and prospecting into Claude, allowing advisors to analyse campaign performance and enrich prospect data against a database of millions of records. How does Conquest work with Claude for Financial Advisors? Conquest connects its Strategic Advice Manager, a deterministic calculation engine that produces explainable, repeatable projections verified against compliance frameworks in the US, Canada and the UK. Disclaimer: The information on this page may come from third-party sources and is for reference only. It does not represent the views or opinions of Gate and does not constitute any financial, investment, or legal advice. Virtual asset trading involves high risk. Please do not rely solely on the information on this page when making decisions. For details, see the Disclaimer.

Associated Press
Oct 27th, 2026
FINNY launches connector for Claude, bringing prospecting data to financial advisors

FINNY AI Inc., which makes an AI growth platform for financial advisors, has launched a Model Context Protocol (MCP) connector for Anthropic's Claude for Financial Advisors. The connector went live on October 27, 2026. Advisors can now use FINNY's data and tools inside Claude, without switching between platforms. They can analyse campaign performance, enrich prospect data by uploading leads or pulling contacts from other connected tools, and query FINNY's knowledge base. FINNY's platform pairs a database of millions of records with a predictive F-Score matching engine and automated outreach tools. "Advisors are increasingly turning to AI, and we want FINNY to be available in Claude, where they're already operating," said Eden Ovadia, co-founder and chief executive officer of FINNY. The connector is available to FINNY customers in Claude's connector directory.

Wealth Management
Oct 27th, 2026
Anthropic expands Claude advisor tool.

Anthropic expands Claude advisor tool. The flurry of integrations, including CAIS, Conquest, FINNY, Invesco and MSCI, comes a day after Anthropic filed for its highly anticipated IPO. October 27, 2026 Want a quick summary? Anthropic has rolled out a bevy of integrations with its Claude for Financial Advisors tool on the heels of the firm's IPO filing. The integrations cover CAIS, Conquest, FINNY, Invesco, MSCI and Jump. CAIS. Alternative investment platform CAIS is expanding how its AI-powered intelligence agent, CAISey, can be brought into specialized advisor workflows with Claude. (The firm announced an initial integration in May.) The connector is designed to help advisors access and review private markets information across portfolio monitoring, investment research and related workflows. Through the connector, advisors can bring client-specific alternative investment information into Claude for Financial Advisors, alongside the CRM, custody and portfolio reporting tools their firms already use. Advisors can review fund eligibility and capital call details when preparing for a client meeting, private investment positions and unfunded commitments during a portfolio review and repurchase windows when checking investor eligibility. The goal is to make relevant private markets information easier to access and review as part of an advisor's broader portfolio analysis and decision-making process. "Through our previous release, we've already worked with several clients to integrate CAISey into their platforms to bring insights and meet advisors where they work," CAIS Chief Technology Officer Kan Kotecha said in a statement. "Expanding our work with Anthropic reflects our commitment to continued expansion of our capabilities across the alternative investment lifecycle so that advisors can focus on serving their clients." Conquest. In addition, Conquest, a fintech delivering a verifiable AI financial advice engine, is also bringing a new connector to Claude for Financial Advisors. Through the Model Context Protocol connector, Conquest enables financial advisors to access its financial intelligence directly within Claude. According to Conquest, using this connector, instead of going to multiple apps, advisors can access live financial intelligence within Claude. Results are powered by Conquest's Strategic Advice Manager, a deterministic calculation engine and proprietary AI expert system, which users can interact with through conversations with Claude. Advisors get explainable, repeatable calculations in real-time. SAM ranks, prioritizes and verifies each strategy against best practices and jurisdictional compliance across multiple regulatory frameworks, including CRM2/CRM3 (Canada), Best Interest and DOL fiduciary standards (U.S.) and FCA Targeted Support (U.K.). "Conquest was built to show up wherever advisors and their clients already are, rather than asking them to log into yet another system," Conquest Chief Revenue Officer Rob Crnkovic said in a statement. "Connecting Conquest data with Claude will empower advisors to respond to clients in real time, and every projection can be verified. That's why Conquest is at the forefront in democratizing quality financial advice." FINNY. FINNY, an AI growth engine for financial advisors, also launched an MCP connector that brings the fintech's AI-powered growth intelligence and prospecting tools directly into Claude, enabling advisors to access campaign insights, manage prospect data and leverage its resources within existing AI workflows. FINNY's platform combines a proprietary database comprising millions of records with its predictive F-Score matching engine and automated outreach tools to help advisors identify, prioritize and engage high-intent wealth management prospects. Through the MCP connector, advisors can access FINNY's data and tools directly within Claude. "Advisors are increasingly turning to AI, and we want FINNY to be available in Claude, where they're already operating," Eden Ovadia, co-founder and CEO of FINNY, said in a statement. "Our goal has always been to make organic growth easier and more accessible, and adding FINNY to Claude allows advisors to incorporate prospecting data, campaign insights and growth opportunities into their existing workflow without adding friction." Invesco. Global asset manager Invesco is bringing its data to support portfolio intelligence and practice management available through Claude for Financial Advisors. Invesco's new connector will provide a toolkit that helps advisors strengthen their business and client relationships. Existing advisors and clients using Invesco's model portfolios will be able to access portfolio information directly via Claude. Invesco's portfolio optimization resources combine analytical tools, market and economic insights, and investment expertise to help advisors construct portfolios. MSCI. Lastly, the MSCI Connector integrates MSCI's data into Claude for Financial Advisors, enabling advisors to analyze portfolios across markets. Wealth management firms can use the MSCI connector to access MSCI private assets data, indexes and analytics. The connector supports Index performance and analytics, private markets benchmarking, multi-asset portfolio transparency, real assets index intelligence, sustainability and climate insights and portfolio risk and factor insights. The MCPs from all firms are available in Claude's connector directory.

Wealth Management
Oct 22nd, 2026
FINNY AI partners with Visionary Square on prospecting.

FINNY AI partners with Visionary Square on prospecting. Visionary Square will cover FINNY subscription costs for its network of 250-plus advisors, giving them access to AI-powered tools meant to find clients and fuel growth. Davis Janowski, Senior Technology Editor, Wealth Management October 22, 2026 Want a quick summary? The AI-driven prospecting, lead generation and marketing platform FINNY AI has partnered with Visionary Square to help financial advisors identify business opportunities and accelerate organic growth. Visionary Square is a hybrid registered investment advisor with $24 billion in assets under supervision, supporting more than 250 advisors from 140 partner firms nationwide. It provides resources across technology, compliance, operations, marketing and practice management. Under the partnership, Visionary Square is covering subscription costs for its partner firms, giving advisors access to FINNY's AI-powered prospecting tools to identify and connect with prospective clients. FINNY uses artificial intelligence and proprietary data to match advisors with prospects based on the niches they serve, similarity to their existing client base, and money-in-motion signals for individuals. The platform's proprietary F-Score identifies and prioritizes individuals most likely to be a fit for a particular advisor, while personalized outreach capabilities aim to turn those opportunities into conversations and clients, according to FINNY. "By covering FINNY's subscription cost, we're making it easier for our partner firms to put this powerful technology to work, find new opportunities and build meaningful client relationships," Visionary Square CEO Robert Russo said in a statement. The partnership follows FINNY's August launch of a Pay-as-You-Grow outcome-based pricing model, which offers unlimited platform access for $50 per month, plus a share of assets brought under management through FINNY, paid only while those clients remain with the advisor. That rollout garnered widespread attention, both positive (mainly around the low-cost platform fee) and negative (mostly over the share of assets paid in perpetuity) across the advisory sector. In April, FINNY introduced Hunter, an engine designed to automate strategy, content creation and campaign execution for advisors. Hunter built on FINNY's $17 million Series A funding round, led by Venrock, announced in December. The company's three co-founders, all engineers, have taken a different approach from other advisor lead generation and prospecting platforms, particularly with its matching algorithm and level of automation. (FINNY won back-to-back Wealth Management Industry Awards in 2025 and 2026, among other industry accolades.) Senior Technology Editor, Wealth Management Davis Janowski is a New York-based technology journalist whose work spans consumer, business and the FinTech sectors. Prior to his six years with WM, Janowski worked for Forrester Research as an analyst covering Digital Wealth Management. In edition, he has worked for two FinTech startups, Wealthfront and New York-based FeeX, Inc. (now Pontera). His work covering the advisor tech space began in 2007 when he joined InvestmentNews as the advisor industry's first dedicated technology reporter. His start in tech journalism began as an editor with PC Magazine in 1999 where he later served as an analyst and reviewer. His work has appeared in The New York Times, Wealth Management., Financial Planning, RIABiz, InvestmentNews, PC Magazine, numerous blogs and several books, including Technology Tools for Today's High Margin Practice. He has also been a speaker and moderator at numerous industry conferences. Outside his day-to-day he is a senior guide for Manhattan Kayak Company in New York City.

PR Newswire
Sep 8th, 2026
Affiliated Advisors partners with FINNY to launch AI-driven marketing initiative for advisors

Affiliated Advisors has launched an organic growth initiative for its financial advisors in partnership with FINNY, an AI-driven marketing platform. The programme provides advisors with access to FINNY's technology at a discounted rate, alongside a dedicated peer community for sharing best practices. FINNY uses artificial intelligence to help advisors build targeted marketing campaigns, reach prospects, and generate business opportunities. The initiative includes regular cohort meetings where participating advisors discuss results and learn from FINNY's leadership team. Early results show increased appointment activity and stronger brand recognition in local markets. Affiliated Advisors plans to expand the cohort as more advisors adopt the platform. FINNY's CEO Eden Ovadia noted the platform automates delivering the right message to leads whilst peer coaching enhances organic growth efficiency.

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