Overview

FIRY builds the core tech stack that powers competition, advertising, and game development across its three units: Skillz for real-money skill-based mobile tournaments; RZR for AI-powered performance marketing; and Beamable for backend and live-ops tooling for games. Skillz handles matchmaking, fraud detection, and payments to run tournaments; RZR uses AI to acquire, retain, and monetize users across digital channels; Beamable offers backend-as-a-service to scale game development and live operations. FIRY differentiates itself as an integrated ecosystem where first-party data and enterprise-scale systems connect its units, creating synergies that help developers, advertisers, and businesses grow. The goal is to create a compounding flywheel that scales value across gaming, advertising technology, identity, payments, and digital commerce.