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FIT House of Brands
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Global multi-brand fitness franchisor platform
FIT House of Brands
Work Here?
Global multi-brand fitness franchisor platform
Overview
FIT House of Brands operates a global wellness franchise platform built around multiple brands, including F45 Training, FS8, and VAURA Pilates. It licenses and supports franchise studios, providing real estate, studio design, marketing, staff training, and daily operations, and earns franchise fees and ongoing royalties. The brand family offers 45-minute HIIT workouts (F45), low-impact functional-style sessions with Pilates and yoga (FS8), and athletic reformer Pilates under VAURA, with expansion into recovery services like cold plunges and infrared saunas. Its goal is to streamline operations across brands, unlock synergies, and grow a broad, international wellness ecosystem for franchise partners and members.
About FIT House of Brands
Industries
Healthcare
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Austin, Texas
Founded
N/A
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Simplify's Take
What believers are saying
- FS8 hit 100 studios worldwide on May 28, 2026, showing brand momentum.
- VAURA opened in Jakarta July 2, 2026, reaching 10 studios and entering Indonesia.
- F45 launched PEAK500 in March 2026, with Red Bull and broader member engagement.
What critics are saying
- Mad Fitness Group filed Chapter 11 on August 9, 2026, closing half its 32 F45 studios.
- F45 closures in Tysons, Germantown, Olney, Pacific Beach, and La Mesa signal franchise fragility.
- If studio churn keeps rising, royalty income collapses and the house of brands fractures.
What makes FIT House of Brands unique
- FIT House of Brands spans F45, FS8, and VAURA across 55 countries.
- The 2025 parent-brand rollout unifies studio fitness, recovery, and multi-brand franchise support.
- HYROX and iFIT partnerships tie its workouts to race training and digital content.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Flexible Work Hours
Unlimited Paid Time Off
FIT House of Brands is Hiring for 5 Jobs on Simplify!
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About FIT House of Brands
Industries
Healthcare
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Austin, Texas
Founded
N/A
FIT House of Brands is Hiring for 5 Jobs on Simplify!
Find jobs on Simplify and start your career today