F

FMG

Comprehensive marketing platform for financial advisors

Overview

FMG Suite provides a marketing platform tailored for financial advisors, offering tools for building a brand, engaging clients, and growing a practice, including website design, email marketing, social media management, and content creation through a subscription. The platform lets advisors customize and manage marketing assets in one interface, paying monthly or annually, with ongoing updates and training. It differentiates itself by serving financial advisors specifically and by combining branding, multichannel marketing, and community support in one solution. Its goal is to help financial professionals grow their business and stay competitive through centralized, user-friendly marketing tools and education.

Significant Headcount Growth

Work here?Claim your company

About FMG

Simplify's Rating
Why FMG is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise SoftwareFinancial Services

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Gardena, CA

Founded

2011

Get referred to FMG

See people who can refer or advise you

Simplify Jobs

Simplify's take

What believers are saying

  • GTCR’s 2025 acquisition funds aggressive platform expansion and enterprise sales.
  • FMG’s 2026 Testimonial iQ purchase adds compliant reviews, referrals, and AI-search visibility.
  • 2026 launches target 80,000 advisors reaching 45 million investors across wealth and insurance.

What critics are saying

  • HubSpot, Mailchimp, ActiveCampaign, and Birdeye pressure FMG with broader budgets and simpler products.
  • Capterra’s 2026 rating of 2.0 signals weak user satisfaction and churn risk.
  • A failed compliance update or SEC enforcement over testimonials would cripple advisor distribution.

What makes FMG unique

  • FMG’s compliance-first advisor marketing stack spans websites, email, social, events, and testimonials.
  • Institutional Intelligence partners like Wealth.com embed specialized planning content inside advisor workflows.
  • FMG Connect links advisor tools through APIs, automating follow-ups and prospect outreach.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Health Savings Account/Flexible Spending Account
  • Employee Assistance Program
  • Disability Insurance
  • Life Insurance
  • 401(k) Company Match
  • Paid Holidays
  • Paid Vacation
  • Paid Sick Leave
  • Parental Leave

Growth & Insights and Company News

6 month growth

2%

1 year growth

6%

2 year growth

6%
Business Wire
Oct 19th, 2026
Jump integrates FMG Suite content into advisors' post-meeting follow-up workflows

Jump, an AI provider for financial advisors, has integrated with FMG Suite, a marketing and growth platform for advisors and insurance professionals. The workflow is available now to all Jump users. Built through FMG Connect, it surfaces compliance-approved FMG content based on client conversations. Advisors can review the material and decide whether to include it in post-meeting follow-up. If a client asks about retirement income, for example, Jump could suggest a relevant FMG educational resource. Jump was one of seven early-access partners developing integrations for FMG Connect, FMG's recent integration layer for external advisor tools. "Advisors can spend less time searching for materials and provide more thoughtful follow-up," said Parker Ence, Jump's chief executive officer and co-founder.

Wealth Management
Oct 19th, 2026
Jump integrates with FMG to surface content.

Jump integrates with FMG to surface content. The integration is meant to assist advisors in more quickly finding compliance-approved content recommendations based on client meeting discussions. Davis Janowski, Senior Technology Editor, Wealth Management October 19, 2026 Want a quick summary? Jump, a provider of artificial intelligence to advisors, announced an integration with the marketing platform provider FMG Suite. Built through FMG Connect, the new workflow integration is meant to surface relevant, compliance-approved FMG content based on client conversations for advisors to review and use in post-meeting follow-up. If an advisor is using both products and a client, for example, raises questions about retirement income during a meeting, Jump could surface an FMG educational resource on that topic for the advisor to review. The advisor retains control over the communication, deciding whether the material fits the client's needs and whether to send it, according to the companies. The new integration builds on FMG's recent introduction of FMG Connect, an integration and orchestration layer that allows external advisor tools to connect with FMG (in this case, Jump) Jump was one of seven early-access partners developing integrations through that layer. The integration extends Jump's ability to turn meeting intelligence into action across the advisor technology ecosystem, according to the company. "Finding the right content is easier when it starts with the conversation an advisor just had," wrote Michelle Feinstein, chief product and strategy officer at FMG, in a prepared statement. "By connecting FMG's content with meeting context from Jump, we're helping advisors identify relevant resources in real time and decide how best to use them in their client communications." "Our integration with FMG will help advisors find relevant, firm-approved content based on what their clients actually discussed," wrote Jump co-founder and CEO Parker Ence. "Advisors can spend less time searching for materials and provide more thoughtful follow-up, while deciding for themselves what to share." In September 2025, Chicago-based private equity firm GTCR closed on its acquisition of FMG and in January of this year Dave Christensen, FMG co-founder and former chief product and strategy officer, was appointed as CEO. In February, FMG acquired Testimonial iQ, an online reputation management platform for wealth management and integrated compliant testimonials, reviews, referrals and client feedback tools directly into FMG's marketing platform. Senior Technology Editor, Wealth Management Davis Janowski is a New York-based technology journalist whose work spans consumer, business and the FinTech sectors. Prior to his six years with WM, Janowski worked for Forrester Research as an analyst covering Digital Wealth Management. In edition, he has worked for two FinTech startups, Wealthfront and New York-based FeeX, Inc. (now Pontera). His work covering the advisor tech space began in 2007 when he joined InvestmentNews as the advisor industry's first dedicated technology reporter. His start in tech journalism began as an editor with PC Magazine in 1999 where he later served as an analyst and reviewer. His work has appeared in The New York Times, Wealth Management., Financial Planning, RIABiz, InvestmentNews, PC Magazine, numerous blogs and several books, including Technology Tools for Today's High Margin Practice. He has also been a speaker and moderator at numerous industry conferences. Outside his day-to-day he is a senior guide for Manhattan Kayak Company in New York City.

PR Newswire
Sep 9th, 2026
FMG Suite launches Connect to integrate advisor tools and automate workflows

FMG Suite has launched FMG Connect, an integration layer designed to unify financial advisors' tools, data, and workflows. The platform automates tasks that previously required manual data transfer between systems, such as triggering follow-ups after meetings and personalising outreach to prospects. FMG Connect addresses four areas: advisor productivity, prospecting, relationship intelligence, and communication. It connects through FMG's API library, with future support planned for additional standards including Model Context Protocol. Launch partners include Zocks Jump, Aidentified, Wealthfeed, Tax Status, Asset-Map, and GReminders. Partners received early access last month and are developing integrations, with first features expected in coming months. FMG Suite serves over 80,000 financial professionals reaching 45 million US investors and ranks first in market share in the T3 Software Survey Report.

Business Wire
Jul 29th, 2026
Wealth.com partners with FMG Suite to bring estate and tax planning content to 80,000 advisors

Wealth.com has partnered with FMG Suite as the Exclusive Technology Founding Partner of FMG's Institutional Intelligence program. The collaboration will provide more than 80,000 advisors and insurance professionals using FMG with compliance-friendly estate and tax planning content, including emails, social media posts, and educational marketing assets. The partnership introduces dedicated estate and tax planning website tools and templates. Wealth.com will also develop Estate Snapshot, a tool powered by its proprietary AI that analyzes uploaded estate planning documents and generates concise summaries to help advisors prepare for prospect meetings. The partnership is available immediately to FMG subscribers at no additional cost. FMG is a marketing technology platform serving financial advisors and insurance professionals across the United States.

FMG Suite
Jul 29th, 2026
FMG Suite launches Institutional Intelligence to help advisors turn specialized expertise into growth.

FMG Suite launches Institutional Intelligence to help advisors turn specialized expertise into growth. * July 29, 2026 Wealth Tech Firms Choose FMG Suite for Advisor Reach and Position It as the Compliant Growth Platform for Activation and Distribution Wealth.com Joins as Exclusive Founding Partner Gardena, Calif. - July 2026 - FMG Suite (FMG) announced the launch of Institutional Intelligence, a new program that delivers curated expertise, research, and interactive tools from leading wealth tech firms directly into the workflows advisors use to drive marketing, client engagement, and lead generation. Wealth.com joins as Exclusive Technology Founding Partner, making FMG its primary distribution channel to independent advisors. Foundation Source joins as Premier Partner, with Trust & Will, Cue Studios, Nitrogen, and Bento Engine as Featured Partners. Why this matters. Specialized planning capabilities such as estate, tax, and philanthropic strategy have become key differentiators for advisors competing for both clients and prospects. But turning that expertise into consistent engagement and scalable lead generation remains a challenge. Institutional Intelligence embeds that expertise directly into how advisors operate across channels. An advisor can take a Wealth.com estate planning strategy, tailor it to their audience, publish it on their website, distribute it via email and social channels, and embed interactive tools that capture prospects' interest, all within minutes and in full compliance. The result is a unified growth engine that connects content, channels, and tools to attract prospects, generate leads, and deepen client relationships. Why tech partners are choosing FMG. This launch reflects a shift in how wealth tech firms approach advisor distribution. Rather than building standalone portals or fragmented marketing layers, partners are embedding their expertise into FMG, where advisors already manage outreach, engagement, lead generation, and compliance. "Wealth.com made a strategic decision to make FMG our exclusive distribution channel to independent advisors," said Dan Bolton, Chief Marketing Officer at Wealth.com. "Advisors rely on us for estate planning and tax strategy, but they need that expertise embedded into how they attract prospects and engage clients across channels. FMG is where that happens." A clear pattern is emerging. Leading firms are choosing FMG because it sits at the center of advisor growth, where marketing, lead generation, client communication, and compliance come together. FMG as the Growth Platform. Institutional Intelligence represents a broader strategy to position FMG as the platform where advisor growth is orchestrated. FMG connects: * Partner expertise and tools * Advisor marketing, communications, and prospecting workflows * Omnichannel distribution across email, social, and web * Built-in compliance and governance * Data and feedback loops that inform what drives engagement and conversion This expands FMG's role beyond execution into orchestration, coordinating how expertise is delivered, activated, and measured across the advisor ecosystem. Upcoming capabilities, including FMG Connect, will extend this model through deeper integrations and data orchestration across the advisor tech stack. The signal to the market is clear. For wealth tech firms seeking adoption, engagement, and measurable growth outcomes, FMG is becoming the platform where advisor growth happens. Susan Theder, Chief Marketing and Experience Officer at FMG, said: "Advisors compete on expertise, but growth depends on how effectively that expertise reaches clients and prospects. Institutional Intelligence embeds institutional-grade resources directly into the workflows advisors use to attract, engage, and convert. Wealth.com's commitment reflects the value of a fully integrated, compliant growth platform." How it works. Partners contribute curated content, insights, and interactive tools to FMG. Advisors select what is relevant, tailor it to their audience, and activate it across email, social media, websites, and prospect outreach. Interactive experiences such as calculators, planning tools, and lead capture modules convert engagement into a measurable pipeline, while all activity flows through FMG's compliance framework. Partners gain visibility into performance across the platform, including which topics, formats, and tools drive advisor engagement and lead generation. This creates a continuous feedback loop that strengthens both partners' strategies and advisors' outcomes. Institutional Intelligence launch Technology partners. * Exclusive Technology Founding Partner: Wealth.com * Premier Partner: Foundation Source * Featured Partners: Trust & Will, Cue Studios, Nitrogen, and Bento Engine Additional partners, including asset managers and investment research firms, will join in the coming months, expanding the range of expertise available and reinforcing FMG's role as the platform where advisor growth, engagement, and activation come together. About FMG Suite. FMG Suite is the leading marketing and growth platform for financial advisors, insurance professionals, and enterprises, empowering them to scale compliant, client-centered marketing that drives organic growth. Trusted by more than 80,000 financial professionals reaching over 45 million U.S. investors, FMG is consistently ranked number one in market share and customer satisfaction in the T3 Software Survey Report and has been recognized by WealthManagement.com as Best Marketing Automation Platform. An independent study found that enterprises using FMG achieved Net Promoter Scores nearly four times the industry average, along with improvements in lead conversion, client retention, and time saved on marketing tasks. FMG is defining the future of organic growth for financial services firms. For more information, visit https://fmgsuite.com/. FMG media contact. Donald Cutler HavenTower [email protected] FMG press contacts. Susan Theder Chief Marketing & Experience Officer

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for FMG right now.

Find jobs on Simplify and start your career today

We update FMG's jobs every few hours, so check again soon!Browse all jobs