FOODMatch

FOODMatch

Sourcing and distributing Mediterranean olives, antipasti

Overview

FOODMatch sources and develops olives, antipasti, spreads, and other Mediterranean ingredients for brands like Divina and LaMedina. It moves ingredients from land to table by selecting region-native crops and using minimal processing with sustainable farming practices to preserve flavor. It differentiates itself with 25+ years of experience, strong industry recognition, and a broad portfolio that emphasizes consistency and authentic Mediterranean taste. Its goal is to preserve food, land, and communities and to be the trusted partner for authentic Mediterranean ingredients.

About FOODMatch

Simplify's Rating
Why FOODMatch is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1996

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Simplify's Take

What believers are saying

  • Expo West 2026 and PLMA 2025 keep FOODMatch in front of buyers.
  • April 16, 2026 Progressive Grocer recognized Divina and Popnuts as best new products.
  • Popnuts and Philly-tini Olives extend FOODMatch beyond olives into snack and occasion-driven purchases.

What critics are saying

  • Walmart, Kroger, and Costco private labels compress FOODMatch margins through 2026.
  • Retailer-owned olive bars and snack packs directly substitute Divina's pre-pack deli cups.
  • If one major retailer program resets, FOODMatch loses volume and showroom leverage fast.

What makes FOODMatch unique

  • Divina combines Mediterranean imports with retailer-specific own-brand development and custom packaging.
  • June 10, 2025 Philly-tini collaboration with Philadelphia Cream Cheese proves brand-building reach.
  • FOODMatch pairs GFSI sourcing with organic and Non-GMO Project Verified formulations.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Paid time off

Company News

Store Brands
Nov 15th, 2025
FoodMatch to Showcase Grab-and-Go Solutions at PLMA Show

FoodMatch to showcase grab-and-go solutions at PLMA show. FoodMatch will showcased a broad selection of product at the Chicago PLMA Private Label Trade Show. FoodMatch, the creator of the Divina brand of olives, antipasti, spreads, and ingredients, will showcase a broad selection of products during the 2025 PLMA Private Label Show in Chicago. Among the items on display will be the company's pre-pack deli cups, which are designed as a quick grab-and-go solution. The line includes olives, antipasti, and spreads, and can be used as a supplement or replacement for olive bars. Also on display will be on-the-go olive snack packs. Available in multiple flavors or classic pitted green and Kalamata, company officials said the packs are marketed as a solution for convenience stores, specialty retail, and center store grocery. FoodMatch will also showcase its IQF sauce packs, a line of individually quick frozen 1-ounce sauce packs that are portioned for small foodservice operations, prep foods, and more. Rounding out the featured items is a line of pasta sauces that includes vegan and allergy-friendly, nut-free options, as well as a classic recipe using D.O.P. Genovese basil. Beyond the items that will be on display at its booth at the Chicago show, FoodMatch works with retailers to develop assortments of unique products for retail own brand programs. Its services include recipe development to custom packaging and product photography. Its capabilities also include a global sourcing network with GFSI socially responsible facilities, various options to meet a retailer's desired price points, custom formulations and packaging, and organic and Non-GMO Project Verified options. * Store Brands' Retailers to Watch in 2026 A look at 10 retailers that are highlighting the pivotal role private label will play in their success in the year ahead * Value Grocers Gain Momentum As Consumers Seek Value A new report from Placer.ai shows the gains Grocery Outlet and WinCo are making in the face of high grocery prices

Specialty Food Association
Jan 13th, 2025
FOODMatch at Winter Fancy Food Show 2025

New York, NY - January 13, 2025 - FOODMatch, an importer and producer of Mediterranean specialty foods and the creator of the Divina brand, will be exhibiting during Winter Fancy Food Show in Las Vegas at Booth #3231.

Business Wire
Apr 10th, 2024
Whole Foods Market Announces Annual Supplier All-Star Awards

AUSTIN, Texas--(BUSINESS WIRE)--Whole Foods Market today announced the recipients of its highly anticipated Supplier All-Star Awards for 2023. The 16 brands recognized exemplify excellence through quality, innovation, value, and sustainability, while enhancing the shopping experience in stores across the country and supporting Whole Foods Market’s purpose to nourish people and the planet. This year's awardees represent a diverse array of brands that have left an incredible mark on Whole Foods Market’s aisles, ranging from 4 to 40 years on the retailer’s shelves. As Whole Foods Market celebrates the 12th anniversary of these awards, it underscores the company's commitment to recognizing and celebrating outstanding partners. “We are proud to shine a spotlight on this committed group of suppliers and the remarkable contributions they've made to enriching our customer’s shopping experiences, advancing our purpose, and pushing the boundaries of excellence within the industry,” said Sonya Gafsi Oblisk, Chief Merchandising and Marketing Officer at Whole Foods Market. “These suppliers embody the spirit of collaboration and innovation that Whole Foods Market was built upon more than 40 years ago

Supermarket Perimeter
Dec 14th, 2023
FOODMatch's olive, antipasti bar program can level up instore delis

At the Specialty Food Association's 2023 Summer Fancy Food Show, FOODMatch received a SOFI award for Best New Product of the Year in the Olive Oil category.

Deli Market News
May 31st, 2022
Food Match, Inc launched Divina pre-pack deli cups on Jan 1st 22'.

To commemorate this year’s National Olive Day, FOODMatch is rolling out a new collection of Divina pre-pack deli cups.

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