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Free Now is a mobility-as-a-service platform in Europe that aggregates taxis, private-hire vehicles, and micro-mobility options into one app. It works by connecting riders with multiple brands (like Dott, Tier, Voi, and Share Now) through a single interface, letting users switch between modes without multiple apps. Depending on the market, it buys rides from drivers and resells them or earns a commission on bookings, and it also offers Free Now for Business for corporate travel management. Its goal is to simplify urban travel by providing easy access to diverse transportation modes across Europe, now as part of Lyft.
Industries
Automotive & Transportation
Consumer Software
Enterprise Software
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$97M
Headquarters
Hamburg, Germany
Founded
2009
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Freenow by Lyft to raise funds for Whizz Kidz through its in-app Round Up and Donate feature. Freenow by Lyft has partnered with Whizz Kidz, the UK's leading charity for young wheelchair users, to raise funds for the charity via its in-app Round Up and Donate feature, as well as drive awareness about the importance of ensuring young wheelchair users continue to have access to black cabs. A new survey* of young wheelchair users and their families by Whizz Kidz has underscored the importance of the partnership. The survey highlights widespread anxiety over black cab availability, with 96% of young wheelchair users warning that a continued decline in accessible taxis will make travel harder. Every black cab in the UK is wheelchair accessible, making the fleet a vital mode of transport for young wheelchair users seeking everyday independence. Freenow by Lyft's black cab fleet operates across the UK, including major cities such as London, Manchester, and Edinburgh The research also highlights how heavily young wheelchair users depend on black cabs for daily life, with availability issues disrupting plans for 84% of respondents. Black cabs are also primary drivers of independence, utilised by 59% of respondents for social outings, 36% for education, and 29% for work and healthcare. Meanwhile, 53% of respondents stated they turn to black cabs out of necessity due to an absence of alternative transport options. Knowing a provider guarantees an accessible fleet was ranked as a vital factor for booking ease, with 73% of respondents stating that booking through an app where fleet accessibility is guaranteed directly improves their travel experience. Freenow by Lyft passengers across the UK can now round up their fare to the nearest pound, with 100% of proceeds going directly to Whizz Kidz. All donations will support customised mobility equipment, specialist support, and advocacy for an accessible society. To mark the launch, a co-branded Whizz Kidz and Freenow black cab will take to London's streets as a mobile billboard raising awareness. Passengers can activate the Round Up and Donate feature in the Freenow app before, during, or after their trip. According to recent TfL research**, disabled Londoners rely on taxis and private hire vehicles at nearly double the rate of non-disabled passengers to navigate their daily lives. By offering access to the largest black cab fleet on a single app, Freenow by Lyft delivers a vital service that empowers wheelchair users to navigate their cities how and when they choose. All black cabs are equipped with built-in ramps, floor securement points, and spacious interiors. Danny O'Gorman, UKI General Manager at Freenow by Lyft, said: "As the platform with the largest fleet of wheelchair-accessible black cabs, we are committed to championing accessibility every day. We have already delivered accessibility training for our drivers alongside Whizz Kidz, and are determined to lead the industry in setting higher standards across the transport sector. This new survey shows how critical fleet reliability is for young people. By encouraging passengers to round up their fares, we are enabling Whizz Kidz to continue their vital work while ensuring young wheelchair users can move around easily and on their own terms." Liz George, Director of Fundraising and Communications at Whizz Kidz, said: "London TV is delighted to be partnering with Freenow by Lyft to help drive meaningful change for young wheelchair users across the UK. At Whizz Kidz, London TV know that access to transport is about so much more than getting from A to B. It's about freedom, confidence and being able to take part in education, work and social opportunities without barriers. "Our new research shows that 96% of young wheelchair users fear travel will become harder as black cabs decline, highlighting just how important it is that accessibility remains a priority. Through this partnership, we're not only helping to shine a spotlight on the challenges disabled people face every day, but also providing real, practical support. Funds raised will help more young wheelchair users access life-changing mobility equipment, specialist support and opportunities to build their independence, unlock their potential and live the lives they choose." Owen West, Whizz Kidz Collective member and wheelchair user, said: "I'm really pleased to see Whizz Kidz and Freenow by Lyft partnering up. Being able to book black cabs on the app makes a huge difference. It means we can be spontaneous, hang out with friends, and just enjoy life without stressing about how we're getting home."
Uber launches first robotaxi rides with passengers in London. Uber and British startup Wayve are bringing 15 self-driving cars to London streets, offering passengers the chance to choose a robotaxi over a standard vehicle for the first time. To ensure safety, a safety operator will still be present behind the wheel of each vehicle. Collaboration between Uber and British startup Wayve 15 self-driving cars used in the first phase A safety operator is present in each vehicle for safety There are over 120,000 taxi drivers in London American ride-sharing company Uber, in collaboration with British technology firm Wayve, is launching a pilot project in London that will transport passengers in self-driving cars. In the first phase of the trial period, 15 robotaxis will be used, and they will become available to users as early as this week. When a user orders a ride via the Uber app and a self-driving vehicle happens to be available in the area, the system will make the corresponding offer to the customer. The passenger has the option to decide whether they want to ride in a robotaxi or prefer a standard car driven by a human. Although this is autonomous technology, a safety operator will still be present in all vehicles initially, ready to take control at any moment if the situation requires it. The future of technology in London. Wayve CEO Alex Kendall did not wish to predict an exact timeline for when British authorities might grant permission for wider adoption of the technology. Industry analysts do not expect a significant breakthrough before 2027 or 2028. There is also a degree of political uncertainty regarding the future of the sector on London streets. The UK's new Prime Minister, Keir Starmer, has not yet publicly confirmed his stance on autonomous taxis. Under the leadership of his predecessor, Keir Starmer, the government was generally supportive of the technology's development. Competition and regulations. The London market is attractive to developers of self-driving cars because it is one of the world's largest taxi service markets, with over 120,000 drivers. In addition to Uber and Wayve, other tech giants are testing similar solutions, including Waymo and Baidu in partnership with Freenow, but they are still conducting tests without passengers. Local regulators remain cautious about self-driving cars. In addition to strict safety requirements, a concern is the socio-economic impact, as wider adoption of the technology could lead to a massive reduction in jobs within the taxi sector. Technology What to know Cambridge researchers map fruit fly brain and reveal connections driving behavior. * Cambridge researchers mapped 124 million neural connections. * The brain architecture of male and female flies differs by 5%. * The study was published in the scientific journal Cell. 50 min ago Technology What to know Google unveiled AI-based weather forecasting model WeatherNext 3 in Mountain View. * WeatherNext 3 is Google's newest AI weather forecasting model * The model offers forecasts with a 5 km resolution * Rainfall prediction accuracy improved by 60 percent * The model will be integrated into Google Search, Maps, and Gemini Technology Nvidia to acquire artificial intelligence platform Hugging Face for $12.9 billion. Chipmaker Nvidia has announced the acquisition of AI model sharing platform Hugging Face for $12.93 billion. The company promises to maintain the platform's openness for developers while providing greater computing power. Technology Amazon subsidiary Zoox expands robotaxi service to Las Vegas airport. Amazon-owned autonomous vehicle developer Zoox will begin offering robotaxi service between Harry Reid International Airport and downtown Las Vegas. The service, which allows for pick-up and drop-off directly at the baggage claim area, now competes directly with conventional rideshare apps.
Freenow is acquiring two Irish taxi dispatchers, Dublin-based Lynk and Limerick's Swift, to expand its B2B operations. Lynk has operated for over a decade, while Swift has served Limerick and surrounding areas for 35 years. Danny O'Gorman, Freenow's general manager for Ireland, said the acquisitions will extend the company's reach beyond app-based services. The move targets traditional taxi dispatch markets that complement Freenow's existing digital platform. The acquisitions strengthen Freenow's presence in Ireland's taxi market, combining modern app technology with established regional dispatch services.
Freenow and Apollo Go launch London robotaxi trial. Freenow by Lyft and Baidu's autonomous driving unit Apollo Go have launched road tests of robotaxis in London. The trials mark the first concrete step in implementing the commercial robotaxi partnership the two companies announced for Europe in 2025. By Florian Treiss 29.07.2026 - 15:48 The first road tests will take place in the London borough of Brent, where Apollo Go will deploy its sixth-generation RT6 robotaxis. The vehicles will initially operate on urban and suburban routes with safety drivers on board, paving the way for a planned commercial passenger service from 2027, subject to regulatory approval. The initiative stems from a strategic partnership agreed last year to integrate Apollo Go's autonomous driving technology into Freenow by Lyft's platform across key European markets. While Apollo Go provides the technological foundation and the RT6 vehicles - specifically designed for ride-hailing - Freenow contributes its local market expertise and operational capabilities. The project in the British capital benefits directly from recent test successes in Hong Kong, where Apollo Go received the first driverless test permit for right-hand-drive markets in July 2026. "The arrival of Apollo Go vehicles in London marks a defining milestone in our global expansion," said Nan Yang, Vice President of Baidu and General Manager of Overseas Business Unit, Intelligent Driving Group. "Testing our autonomous fleet in one of the world's most iconic and complex urban environments validates our technology's maturity and our commitment to this market." According to Baidu, the partnership combines AI-powered autonomous driving with local platform expertise to support the rollout. In the UK, Apollo Go's autonomous vehicles are set to operate alongside conventional taxis and private hire vehicles within the Freenow platform. The partners say this hybrid approach is intended to reduce waiting times and improve efficiency. According to a Censuswide survey commissioned by the companies, 58% of Londoners would be willing to try a robotaxi, rising to almost two-thirds among respondents under the age of 35. Thomas Zimmermann, CEO of Freenow by Lyft, emphasised the integration into the existing industry: "As a platform with deep roots in the taxi industry, our priority is ensuring that autonomous technology supports the professional drivers who keep London moving. By integrating these purpose-built, autonomous vehicles from Baidu's Apollo Go into the Freenow by Lyft ecosystem, we will give Londoners more sustainable choices to travel." The goal is to accelerate the shift towards shared mobility solutions. Competitors poised to enter the market. In addition to Freenow by Lyft, several other companies have announced plans to launch robotaxi services in London and the UK in recent months, including Waymo, Uber, and Wayve. The UK has now established the legal framework, allowing operators to apply for the necessary operating licences since May. Earlier this year, Freenow by Lyft announced plans to launch robotaxis in the German city of Hamburg, although it did not identify Apollo Go as its partner at the time. The company also stressed that autonomous vehicles would operate alongside conventional taxis. 0 comments. about "Freenow and Apollo Go launch London robotaxi trial"
Lyft and Baidu enter London s robotaxi battleground as testing begins. Baidu's Apollo Go autonomous vehicles will be available on Freenow, the mobility network that Lyft acquired in 2025. Chinese tech giant Baidu has started testing autonomous vehicles in London as part of its partnership with Lyft and Freenow, the German taxi and multi-mobility app that Lyft now owns. Baidu is the latest in a string of companies to test self-driving technology in the UK ahead of commercial robotaxi deployments. The testing, which began Tuesday with human safety operators, comes nearly a year after the two companies struck a strategic partnership to deploy Baidu's purpose-built Apollo Go RT6 robotaxi across key European markets through the Lyft platform. The vehicles will eventually be available through Freenow, which Lyft acquired in 2025 for about $197 million. That deal gave Lyft a foothold in Europe's ride-hailing market, where a handful of well-funded companies are now jockeying to be first to market with robotaxis. London is particular is shaping up to be a key battleground in the region. In April, Waymo began testing its autonomous vehicles with human safety operators in the city. Uber and its self-driving tech partner, Wayve, also announced plans to launch a robotaxi service in London this year. That initial service - which customers can now sign up for on an interest list - will have human safety operators behind the wheel before fully driverless operations begin later. Baidu and Freenow by Lyft (as the latter service is now called) said they expect to invite the public to hail their robotaxis in 2027. The companies, which didn't provide a more detailed timeline, noted that the launch will depend on regulatory approval. For now, dozens of test vehicles will operate within London's borough of Brent. Lyft and Freenow said they continue discussions with safety and city officials, including Transport for London (TfL) and the Centre for Connected and Autonomous Vehicles (CCAV). The UK government is in the process of creating autonomous vehicle regulations and opened applications in May for companies interested in an AV pilot program that lets companies test self-driving vehicles under government oversight. When the service does launch, Freenow by Lyft said it will operate a hybrid network - employing the same language rival Uber has used - meaning human drivers operating taxis and private-hire vehicles will work alongside the robotaxis. "As a platform with deep roots in the taxi industry, our priority is ensuring that autonomous technology supports the professional drivers who keep London moving," Thomas Zimmermann, CEO of Freenow by Lyft, said in a statement.
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Industries
Automotive & Transportation
Consumer Software
Enterprise Software
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$97M
Headquarters
Hamburg, Germany
Founded
2009
Find jobs on Simplify and start your career today