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FREENOW

Multi-modal ride-hailing and mobility platform

Overview

Free Now is a mobility-as-a-service platform that lets users book taxis, private-hire vehicles, e-scooters, e-bikes, and car sharing across Europe by aggregating many mobility brands into one app. The app connects riders to a network of drivers and mobility providers; in some markets it purchases rides from drivers and resells them, while in others it earns commissions from bookings. It differentiates itself through its large multi-brand ecosystem and through business solutions like Free Now for Business, which provides centralized travel management for companies. Its goal is to simplify city travel by giving easy access to multiple transportation modes in one app and to expand its reach among both consumers and enterprises, now as a division of Lyft.

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About FREENOW

Simplify's Rating
Why FREENOW is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & TransportationConsumer SoftwareEnterprise Software

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$97M

Headquarters

Hamburg, Germany

Founded

2009

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What believers are saying

  • Lyft said Gett will nearly double London rides and deepen enterprise black-cab share.
  • July 31, 2026 Lynk and Swift acquisitions expand Irish supply and improve pickup times.
  • Lyft plans one global app within twelve months, increasing cross-sell and traveler retention.

What critics are saying

  • Uber, Waymo, and Wayve are racing Freenow for London robotaxi launches in 2026.
  • TfL and the UK licensing regime still control commercialization, delaying 2027 robotaxi revenue.
  • Black-cab drivers and accessibility advocates can reject Freenow if robotaxis dilute service quality.

What makes FREENOW unique

  • Lyft now owns Freenow, Gett UK, and Ireland dispatchers Lynk and Swift.
  • Freenow spans nine European markets and over 180 cities, combining taxis with micromobility.
  • Baidu testing in Brent gives Freenow a first-mover robotaxi distribution channel in London.

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Funding

Total Funding

$97M

Meets

Industry Average

Funded Over

4 Rounds

Notable Investors:
Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
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Benefits

  • Flexible Work Hours
  • Health Insurance

Company News

Eastern Eye
Nov 2nd, 2026
Sadiq Khan warns of congestion and job losses as robotaxis prepare to hit London streets.

Sadiq Khan warns of congestion and job losses as robotaxis prepare to hit London streets. The mayor wants greater powers to regulate driverless taxi services, raising concerns over traffic, employment and the pace of autonomous vehicle expansion. * Khan wants London to have greater control over how autonomous taxi services operate * Freenow by Lyft is testing 24 Baidu robotaxis in the borough of Brent * The mayor has raised concerns about congestion, air quality and the livelihoods of private hire and black-cab drivers London Mayor Sadiq Khan has called for a cap on the number of robotaxis operating in the capital, warning that a rapid expansion of driverless vehicles could increase congestion and threaten the livelihoods of taxi and private hire drivers. His comments come as the UK government prepares to allow fully autonomous vehicles to operate on public roads, with companies exploring plans to introduce driverless taxi services in London. Khan said politicians had not fully grasped the pace of technological change and questioned whether the regulatory framework was ready for a large-scale rollout. "What we don't want is a situation where there's a big bang without proper regulation in place," he said, adding that rules needed to be fit for purpose before autonomous vehicles became more widespread. He also wants Transport for London (TfL) to have greater powers over the way robotaxi services operate, rather than simply deciding whether they can be used in the capital. Why does Khan want greater control over robotaxis? Under the current framework for fully autonomous vehicles, TfL can give or refuse consent for their use in London but cannot directly manage or license robotaxi services. Khan said the city needed more influence over the rollout, including the ability to consider limits on the number of vehicles. He raised questions about the potential effects on air quality and congestion, as well as the impact on people who earn a living as private hire vehicle drivers and black-cab drivers. "London isn't San Francisco. We're a city of almost 10 million, 400 villages, narrow roads, and it's really important to get this right," he said. Drivers' unions have also staged protests outside the London offices of autonomous vehicle companies Wayve and Waymo, with some Uber drivers expressing concern about the future of their jobs. The debate follows Uber's launch of limited passenger services in Wayve's self-driving vehicles in September. Those journeys still involve a safety driver in the front seat and operate under a TfL licence. When could fully driverless taxis arrive in London? Freenow by Lyft is hoping to introduce fully driverless Baidu robotaxis as early as next year under the UK's national licensing framework. Around 24 autonomous Baidu Apollo Go vehicles are currently being tested in the London borough of Brent. The company is working with TfL on operational issues, including how the vehicles follow traffic rules. Danny O'Gorman, Freenow by Lyft's UK and Ireland general manager, said the national framework was an important factor in the company's decision to invest in the market. However, he acknowledged that questions about how services would be regulated once they were operational still needed to be resolved. O'Gorman said following the rules of the road could be a particular challenge in London, where other motorists do not always observe speed limits and traffic regulations. Freenow is also planning to establish a dedicated autonomous vehicle depot in the UK. The company believes this could create employment opportunities for drivers affected by the transition, including roles in remote vehicle operations and servicing. O'Gorman argued that the traditional black-cab industry faced other pressures, including an ageing driver population and the high cost of vehicles. He said two-thirds of black-cab drivers were over 50 and approaching retirement. The scale and speed of the robotaxi rollout will determine how much disruption the technology brings to London's existing taxi market. For now, the debate is increasingly about who will oversee the transition, how quickly it should happen and what protections should be in place for workers and the city's transport network.

Parliament Politics Magazine
Oct 23rd, 2026
China's Baidu and Freenow begin autonomous robotaxi testing in London.

China's Baidu and Freenow begin autonomous robotaxi testing in London. October 23, 2026 5 mins read London (Parliament Politics Magazine) October 23, 2026 - Chinese technology company Baidu and US-based Lyft's European unit Freenow have commenced testing autonomous vehicles on London streets. The partnership unveiled Baidu's RT6 autonomous vehicle model in the British capital, setting a target to launch a commercial driverless robotaxi service by 2027, pending regulatory approval. The introduction of Baidu's Apollo Go technology to the United Kingdom marks a significant step in the capital's evolving transport sector. Testing currently involves human safety operators inside each vehicle to monitor performance, collect operational data, and navigate the complex traffic environments characteristic of central London. Representatives from both companies emphasized that the initiative aims to build local operational experience ahead of anticipated regulatory frameworks governing automated vehicles. Partnership structure and technology implementation. The deployment relies on the corporate infrastructure established through Lyft's acquisition of the German taxi application Freenow. By leveraging Freenow's established footprint in European ride-hailing networks, Baidu aims to integrate its Apollo Go RT6 vehicles into an existing commercial ecosystem rather than building an independent dispatch network from scratch. Engineering teams from both firms are using the current testing phase to evaluate vehicle sensor performance, mapping accuracy, and response protocols under diverse weather and traffic conditions in London. Company executives noted that the hybrid model - which combines software platforms with local operational networks - is designed to align closely with municipal standards and secure necessary clearances from Transport for London (TfL) and the UK government. Regulatory environment and autonomous vehicle timeline. The commercial rollout timeline remains contingent upon the finalisation of the United Kingdom's wider legal framework for driverless vehicle operations. Government bodies and licensing authorities are currently reviewing safety data, insurance requirements, and infrastructure integrations necessary to support commercial autonomous transport. Industry participants view the 2027 target as a milestone for the sector, aligning with broader legislative schedules being prepared in Parliament. While the Automated Vehicles Bill and associated regulatory instruments move through legislative stages, developers must demonstrate high safety thresholds during their ongoing public road trials. Competitive landscape in the British capital. Baidu's entry into the London market places it alongside several other major technology and mobility enterprises competing for a share of Britain's emerging autonomous transport industry. Rival firms, including Waymo and domestic autonomous driving developer Wayve, are also conducting trials on UK roads, while partnerships involving platforms like Uber continue to expand the scope of testing. Market analysts observe that London's dense urban layout, historic street patterns, and high traffic volumes present unique technical challenges for automated driving systems. Consequently, each participating firm is pursuing distinct testing strategies to validate their software stacks against the specific demands of British traffic regulations and road infrastructure. Public perception and market research. Prior to deploying vehicles onto public thoroughfares, Freenow commissioned independent research firm Censuswide to survey 3,001 London residents regarding their attitudes toward autonomous transport. The survey data indicated that 58 percent of respondents were open to riding in an autonomous vehicle. Support levels were found to be higher among demographic groups under the age of 35, approaching two-thirds approval. Among those expressing willingness to use robotaxis, participants cited excitement regarding new technology, perceived reliability, and the opportunity for quiet time during transit as primary motivating factors. Conversely, skeptics highlighted concerns regarding software reliability in heavy congestion, liability in the event of traffic incidents, and the broader socioeconomic impacts on professional driving occupations. Relationship with traditional transport services. Project organizers have sought to address concerns from traditional transport sectors, emphasizing that autonomous fleets are not intended to displace established services. Representatives explicitly stated that the iconic London black cab remains a fundamental and irreplaceable component of the city's transport heritage and daily infrastructure. Instead, the proposed service model intends to supplement existing private-hire and taxi networks by integrating autonomous vehicles into a mixed fleet once full regulatory clearance is secured. Transport analysts note that cooperation with existing ride-hailing infrastructure may mitigate friction between traditional transport workers and technology developers as testing continues across metropolitan areas. Alistair Thompson is the Editor of parliamentnews.co.uk and The Parliament Politics Magazine. Parliament News is a UK-based nonpartisan, not-for-profit politics and policy platform, launched in 2021. Its aim is to provide parliamentarians from across the UK, think tanks and those involved in developing and implementing policies a space to discuss legislation, campaigns and more generally political ideas through its website and magazine.

Global Banking & Finance Review
Oct 23rd, 2026
China's Baidu tests robotaxi on London streets.

China's Baidu tests robotaxi on London streets. Posted on October 23, 2026 · Last updated: October 23, 2026 Baidu and Freenow unveil Apollo Go robotaxi on London streets. Launch of Apollo Go robotaxi and the future of autonomous vehicles in London. By Marissa Davison Introduction of Apollo Go robotaxi. LONDON, Oct 23 (Reuters) - US-based Lyft unit Freenow and Baidu's Apollo Go unveiled the Chinese company's RT6 autonomous vehicle in London on Thursday and said they hope to launch a driverless robotaxi service in the city in 2027. The two companies began testing vehicles in London with safety drivers in the summer and hope to have fully driverless vehicles in the city next year, aiming for a commercial launch in 2027. Strategic partnerships and regulatory landscape. Lyft and Baidu collaboration. The partnership between San Francisco-based ride-hailing firm Lyft and China's Baidu in London comes as the US Senate is working to pass a permanent ban on Chinese cars in the United States, pushing more companies to focus on Europe. Competitive environment in London. Competition between robotaxi developers in London is heating up. UK self-driving vehicle startup Wayve and Lyft rival Uber launched a robotaxi service in London in September, initially with a human safety driver behind the wheel. US robotaxi company Waymo, a unit of Google parent Alphabet, aims to launch a fully driverless ride-hailing service in London by the end of this year. Challenges and opportunities on London streets. Testing conditions in London. LONDON STREETS OFFER CHALLENGING TEST Freenow UK general manager Danny O'Gorman said London was a particularly good testing ground, with lots of speed bumps, narrow streets and many roads limited to 20 miles per hour. Learning and adapting to local roads. "So the car is going through the phase of learning the rules of the road much like you would do if you're trying to pass your own driving test," O'Gorman told Reuters during a demonstration ride. Regulatory collaboration and public perception. O'Gorman said the company was working closely with Transport for London and expected regulatory guidelines in the coming week. He recognised new technology "can sometimes be scary" but most Londoners were excited about the prospect Impact on traditional taxi services. He said robotaxis were not trying to replace London's famous black cabs. The firm is talking about "tens of vehicles in the next year or two" as it tests the market. "In terms of the taxi in London, the iconic black cab, this is not a replacement for that service," he said. "Black cabs are a fundamental part of London." (Reporting by Marissa Davison; Writing by Nick Carey; Editing by Adam Jourdan and Louise Heavens) Key takeaways. * Baidu and Freenow started RT6 autonomous vehicle testing in London in July 2026, targeting a driverless launch in 2027 (free-now.com) * London's robotaxi race is accelerating: Uber and Wayve launched supervised autonomous rides in September 2026, while Waymo is aiming for fully driverless service by late 2026 (investor.uber.com) * London's complex roads make it an ideal but challenging testing ground; regulators including TfL are issuing licences and guidance ahead of full autonomy rollouts (free-now.com) References. Frequently asked questions. When will Baidu's robotaxi service launch commercially in London? Who is Baidu partnering with for its London robotaxi tests? Are the robotaxis currently fully driverless in London? Is Baidu's robotaxi service intended to replace London's traditional black cabs? What makes London a suitable testing ground for autonomous vehicles?

Belfast Live
Oct 8th, 2026
Leading taxi app Lyft launches in Belfast, Lisburn, Newtownabbey and Carrickfergus.

Leading taxi app Lyft launches in Belfast, Lisburn, Newtownabbey and Carrickfergus. "We are excited to provide a great option for passengers and business customers" A leading taxi app has expanded into Northern Ireland. Article continues below Lyft, through Freenow by Lyft, is a leading taxi app in Ireland and has added Belfast, Lisburn, Newtownabbey and Carrickfergus to the list of over 200 cities where the service is available across Europe. Article continues below Passengers in these locations can now book a taxi quickly and conveniently through the Freenow app, with access to a range of features designed to make every journey simple and stress-free. Article continues below 138205441846 The app allows users to: * View the upfront fare before confirming the trip * Track the driver's arrival in real-time * Use the 'Prebook' feature to schedule a ride from 20 minutes up to 90 days in advance * Pay securely via Apple Pay, Google Pay, PayPal, card. * Safety remains a top priority. Every booking provides users with information about their vehicle, and passengers can use the 'share my trip' feature to let friends or family follow their journey for added peace of mind. A spokesperson said: "The launch will support journeys across the region, whether passengers are travelling to work, meeting friends and family, attending events or getting to and from the airport, train station or ferry terminals. We use your sign-up to provide content in ways you've consented to and improve our understanding of you. This may include adverts from us and third parties based on our knowledge of you. More info "By integrating with local taxi fleets' current dispatch system, Lyft is helping to offer people in Northern Ireland greater choice and flexibility when booking a taxi. "The launch builds on Lyft's established presence of Freenow in cities across the UK and Ireland. It also gives local taxi drivers access to new passengers and additional booking opportunities." Danny O'Gorman, General Manager for the UK and Ireland at Freenow by Lyft, said: "We're delighted to be launching Lyft in Northern Ireland through the Freenow by Lyft app and to give passengers across the region a simple, reliable, and convenient way to book a taxi. Article continues below "Expanding into Northern Ireland is an important milestone and the latest step in growing our presence across the UK and Ireland. "Belfast, Lisburn, Newtownabbey and Carrickfergus are all vibrant towns and cities and we are excited to provide a great option for passengers and business customers." This is on top of the acquisitions of Lynk in Dublin and Swift in Limerick earlier this year, and starting this month, the ability for North American riders to use their same Lyft app in Europe, including in London and Dublin. Article continues below

London TV
Sep 20th, 2026
Freenow by Lyft to raise funds for Whizz Kidz through its in-app Round Up and Donate feature.

Freenow by Lyft to raise funds for Whizz Kidz through its in-app Round Up and Donate feature. Freenow by Lyft has partnered with Whizz Kidz, the UK's leading charity for young wheelchair users, to raise funds for the charity via its in-app Round Up and Donate feature, as well as drive awareness about the importance of ensuring young wheelchair users continue to have access to black cabs. A new survey* of young wheelchair users and their families by Whizz Kidz has underscored the importance of the partnership. The survey highlights widespread anxiety over black cab availability, with 96% of young wheelchair users warning that a continued decline in accessible taxis will make travel harder. Every black cab in the UK is wheelchair accessible, making the fleet a vital mode of transport for young wheelchair users seeking everyday independence. Freenow by Lyft's black cab fleet operates across the UK, including major cities such as London, Manchester, and Edinburgh The research also highlights how heavily young wheelchair users depend on black cabs for daily life, with availability issues disrupting plans for 84% of respondents. Black cabs are also primary drivers of independence, utilised by 59% of respondents for social outings, 36% for education, and 29% for work and healthcare. Meanwhile, 53% of respondents stated they turn to black cabs out of necessity due to an absence of alternative transport options. Knowing a provider guarantees an accessible fleet was ranked as a vital factor for booking ease, with 73% of respondents stating that booking through an app where fleet accessibility is guaranteed directly improves their travel experience. Freenow by Lyft passengers across the UK can now round up their fare to the nearest pound, with 100% of proceeds going directly to Whizz Kidz. All donations will support customised mobility equipment, specialist support, and advocacy for an accessible society. To mark the launch, a co-branded Whizz Kidz and Freenow black cab will take to London's streets as a mobile billboard raising awareness. Passengers can activate the Round Up and Donate feature in the Freenow app before, during, or after their trip. According to recent TfL research**, disabled Londoners rely on taxis and private hire vehicles at nearly double the rate of non-disabled passengers to navigate their daily lives. By offering access to the largest black cab fleet on a single app, Freenow by Lyft delivers a vital service that empowers wheelchair users to navigate their cities how and when they choose. All black cabs are equipped with built-in ramps, floor securement points, and spacious interiors. Danny O'Gorman, UKI General Manager at Freenow by Lyft, said: "As the platform with the largest fleet of wheelchair-accessible black cabs, we are committed to championing accessibility every day. We have already delivered accessibility training for our drivers alongside Whizz Kidz, and are determined to lead the industry in setting higher standards across the transport sector. This new survey shows how critical fleet reliability is for young people. By encouraging passengers to round up their fares, we are enabling Whizz Kidz to continue their vital work while ensuring young wheelchair users can move around easily and on their own terms." Liz George, Director of Fundraising and Communications at Whizz Kidz, said: "London TV is delighted to be partnering with Freenow by Lyft to help drive meaningful change for young wheelchair users across the UK. At Whizz Kidz, London TV know that access to transport is about so much more than getting from A to B. It's about freedom, confidence and being able to take part in education, work and social opportunities without barriers. "Our new research shows that 96% of young wheelchair users fear travel will become harder as black cabs decline, highlighting just how important it is that accessibility remains a priority. Through this partnership, we're not only helping to shine a spotlight on the challenges disabled people face every day, but also providing real, practical support. Funds raised will help more young wheelchair users access life-changing mobility equipment, specialist support and opportunities to build their independence, unlock their potential and live the lives they choose." Owen West, Whizz Kidz Collective member and wheelchair user, said: "I'm really pleased to see Whizz Kidz and Freenow by Lyft partnering up. Being able to book black cabs on the app makes a huge difference. It means we can be spontaneous, hang out with friends, and just enjoy life without stressing about how we're getting home."

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