Lyft and Baidu enter London s robotaxi battleground as testing begins. Baidu's Apollo Go autonomous vehicles will be available on Freenow, the mobility network that Lyft acquired in 2025. Chinese tech giant Baidu has started testing autonomous vehicles in London as part of its partnership with Lyft and Freenow, the German taxi and multi-mobility app that Lyft now owns. Baidu is the latest in a string of companies to test self-driving technology in the UK ahead of commercial robotaxi deployments. The testing, which began Tuesday with human safety operators, comes nearly a year after the two companies struck a strategic partnership to deploy Baidu's purpose-built Apollo Go RT6 robotaxi across key European markets through the Lyft platform. The vehicles will eventually be available through Freenow, which Lyft acquired in 2025 for about $197 million. That deal gave Lyft a foothold in Europe's ride-hailing market, where a handful of well-funded companies are now jockeying to be first to market with robotaxis. London is particular is shaping up to be a key battleground in the region. In April, Waymo began testing its autonomous vehicles with human safety operators in the city. Uber and its self-driving tech partner, Wayve, also announced plans to launch a robotaxi service in London this year. That initial service - which customers can now sign up for on an interest list - will have human safety operators behind the wheel before fully driverless operations begin later. Baidu and Freenow by Lyft (as the latter service is now called) said they expect to invite the public to hail their robotaxis in 2027. The companies, which didn't provide a more detailed timeline, noted that the launch will depend on regulatory approval. For now, dozens of test vehicles will operate within London's borough of Brent. Lyft and Freenow said they continue discussions with safety and city officials, including Transport for London (TfL) and the Centre for Connected and Autonomous Vehicles (CCAV). The UK government is in the process of creating autonomous vehicle regulations and opened applications in May for companies interested in an AV pilot program that lets companies test self-driving vehicles under government oversight. When the service does launch, Freenow by Lyft said it will operate a hybrid network - employing the same language rival Uber has used - meaning human drivers operating taxis and private-hire vehicles will work alongside the robotaxis. "As a platform with deep roots in the taxi industry, our priority is ensuring that autonomous technology supports the professional drivers who keep London moving," Thomas Zimmermann, CEO of Freenow by Lyft, said in a statement.

Lyft and Baidu enter London's robotaxi battleground as testing begins. 1:00 AM PDT · July 28, 2026 Chinese tech giant Baidu has started testing autonomous vehicles in London as part of its partnership with Lyft and Freenow, the German taxi and multi-mobility app that Lyft now owns. Baidu is the latest in a string of companies to test self-driving technology in the UK ahead of commercial robotaxi deployments. The testing, which began Tuesday with human safety operators, comes nearly a year after the two companies struck a strategic partnership to deploy Baidu's purpose-built Apollo Go RT6 robotaxi across key European markets through the Lyft platform. The vehicles will eventually be available through Freenow, which Lyft acquired in 2025 for about $197 million. That deal gave Lyft a foothold in Europe's ride-hailing market, where a handful of well-funded companies are now jockeying to be first to market with robotaxis. London is particular is shaping up to be a key battleground in the region. In April, Waymo began testing its autonomous vehicles with human safety operators in the city. Uber and its self-driving tech partner, Wayve, also announced plans to launch a robotaxi service in London this year. That initial service - which customers can now sign up for on an interest list - will have human safety operators behind the wheel before fully driverless operations begin later. Baidu and Freenow by Lyft (as the latter service is now called) said they expect to invite the public to hail their robotaxis in 2027. The companies, which didn't provide a more detailed timeline, noted that the launch will depend on regulatory approval. For now, dozens of test vehicles will operate within London's borough of Brent. Lyft and Freenow said they continue discussions with safety and city officials, including Transport for London (TfL) and the Centre for Connected and Autonomous Vehicles (CCAV). The UK government is in the process of creating autonomous vehicle regulations and opened applications in May for companies interested in an AV pilot program that lets companies test self-driving vehicles under government oversight. When the service does launch, Freenow by Lyft said it will operate a hybrid network - employing the same language rival Uber has used - meaning human drivers operating taxis and private-hire vehicles will work alongside the robotaxis. OpenAI's own model went rogue before Kimi had Wall Street sweating | Equity Podcast 0 seconds of 37 minutes, 12 seconds Volume 0% "As a platform with deep roots in the taxi industry, our priority is ensuring that autonomous technology supports the professional drivers who keep London moving," Thomas Zimmermann, CEO of Freenow by Lyft, said in a statement. When you purchase through links in our articles, we may earn a small commission. This doesn't affect our editorial independence. Kirsten Korosec Transportation Editor Kirsten Korosec is a reporter and editor who has covered the future of transportation from EVs and autonomous vehicles to urban air mobility and in-car tech for more than a decade. She is currently the transportation editor at TechCrunch and co-host of TechCrunch's Equity podcast. She is also co-founder and co-host of the podcast, "The Autonocast." She previously wrote for Fortune, The Verge, Bloomberg, MIT Technology Review and CBS Interactive. You can contact or verify outreach from Kirsten by emailing [email protected] or via encrypted message at kkorosec.07 on Signal. October 13 - 15 San Francisco Scale faster. Grow your portfolio. Gain practical expertise. No matter your goal, Disrupt can empower you. Save up to $330 today!

ELPA announces the winners of the 2025-26 Players' Choice Awards, presented by Freenow. Wednesday, June 17, 2026 - The EuroLeague Players Association (ELPA) is proud to announce the winners of the 2025-26 ELPA Players' Choice Awards, presented by Freenow. The Awards recognize outstanding individual performances and contributions across the EuroLeague season, as voted exclusively by the players themselves. This year's winners are: * Most Valuable Player: Sasha Vezenkov - 34% of the votes. * Best Defender: Walter Tavares - 30.3% of the votes. * Best Young Player: Sergio De Larea - 73.4% of the votes. * Best 6th Man: Trey Lyles - 38.5% of the votes. * Most Improved Player: Jordan Nwora - 33% of the votes. * Best Newcomer: Jean Montero - 57% of the votes. * Most Clutch Player: Mario Hezonja - 32.3% of the votes. * Most Respected Player: Toko Shengelia - 41% of the votes. * Fair Play Award: Thomas Walkup - 26% of the votes. ELPA congratulates all nine winners and thanks the EuroLeague players who took part in the voting. The Players' Choice Awards exist because of the community they represent: a group of competitors who understand, better than anyone, what it takes to perform at the highest level in European basketball. ELPA also extends its sincere gratitude to Freenow for its support as presenting partner of the Players' Choice Awards.