FunNow, the Taiwan-based app that lets users book activities on-demand in five Asian countries, is growing its reach in Southeast Asia through a merger with restaurant booking app Eatigo. Terms of the deal were undisclosed, but FunNow CEO TK Chen says it is the largest post-COVID O2O MA deal in Southeast Asia.As part of the deal, Eatigo is now a key shareholder in FunNow Group. Eatigo CEO Michael Cluzel will join FunNow’s board, while Chen will continue serving as president and CEO of the group.Founded in 2015, FunNow has 2.5 million users and utilizes a dynamic pricing strategy that lets businesses on its platform chose to offer different prices to customers based on supply and demand. Since its launching Taiwan, FunNow has expanded to Japan, Hong Kong, Malaysia and Thailand. It has grown through a series of acquisitions, concluding Malaysia restaurant booking platform and SaaS provider TABLEAPP and Taiwanese family activity booking platform Niceday. Since its inception, FunNow has raised $22.5 million from investors including the corporate venture arms of PChome, KKday and Wistron.FunNow and Eatigo’s foundersEatigo was founded in Bangkok in 2013 and uses yield management techniques to help 4,000 restaurants book customers during off-peak hours at discounts up to 50% off