FUNNOW Group

FUNNOW Group

On-demand last-minute activity bookings

Overview

FunNow is an on-demand lifestyle booking platform offering instant reservations for dining, bars, beauty and wellness, hotels, and nightlife through a mobile app. The app uses geolocation and a patented algorithm to show real-time availability and lets users discover, book, and pay in about 30 seconds, often for experiences within 15 minutes. Merchants manage their own availability and pricing, while FunNow applies AI-driven dynamic pricing to adjust costs based on demand and time to help monetize off-peak hours. It earns commissions on bookings and aims to connect urban consumers and travelers with readily available experiences across Asia, expanding through strategic acquisitions and partnerships.

Funded Recently
Significant Headcount Growth

About FUNNOW Group

Simplify's Rating
Why FUNNOW Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

AI & Machine Learning

Entertainment

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$31.8M

Headquarters

Taipei, Taiwan

Founded

2015

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Simplify's Take

What believers are saying

  • Hotai Motor invested $10 million on September 22, 2026, validating IPO readiness.
  • Taishin Securities began listing advisory in July 2026, pushing Taiwan public-market preparation.
  • FunNow's new partnership with chicTrip targets Japan travelers and AI itinerary booking.

What critics are saying

  • Booking apps face brutal price transparency; KKday, Eatigo, and local OTAs compress margins.
  • Taiwan listing review runs one to three years, and market windows close fast.
  • A failed IPO leaves FunNow dependent on merchant commissions and repeated capital injections.

What makes FUNNOW Group unique

  • FunNow spans seven Asian markets, linking restaurants, hotels, spas, and nightlife.
  • Its last-minute booking flow wins spontaneous users within fifteen minutes.
  • Eatigo and TABLEAPP give FunNow dense restaurant inventory and discounting expertise.

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Funding

Total Funding

$31.8M

Below

Industry Average

Funded Over

5 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

↑ 10%

1 year growth

↑ 10%

2 year growth

↑ 10%
INSIDE
Sep 23rd, 2026
Hotaicar invests $10M in FunNow for 10% stake as platform prepares for IPO

Hotai Motor has invested $10 million in FunNow, acquiring approximately 10% in preferred shares at $1.10 per share. The investment comes as FunNow, Taiwan's urban leisure booking platform, undergoes listing preparation procedures. FunNow operates across seven Asian markets including Taiwan, Japan, Hong Kong, Singapore, Malaysia, Thailand, and the Philippines. The platform has accumulated over 10 million users and partners with more than 16,000 merchants, with overseas revenue exceeding 50% of total revenue. The company signed a listing advisory contract with Taishin Securities in August 2026, beginning formal preparations for Taiwan's capital market. The listing process typically requires one to three years of guidance and review. For Hotai Motor, Taiwan's largest car dealer and distributor of Toyota, Lexus, and HINO, the investment extends beyond automotive services into urban consumer platforms. The stake provides both potential financial returns and strategic alignment with Hotai's expansion into consumer services, complementing initiatives like their OpenHub car wash platform.

TechCrunch
Sep 12th, 2023
Taiwan-Based Lifestyle App Funnow Merges With Eatigo To Broaden Its Southeast Asia Reach

FunNow, the Taiwan-based app that lets users book activities on-demand in five Asian countries, is growing its reach in Southeast Asia through a merger with restaurant booking app Eatigo. Terms of the deal were undisclosed, but FunNow CEO TK Chen says it is the largest post-COVID O2O MA deal in Southeast Asia.As part of the deal, Eatigo is now a key shareholder in FunNow Group. Eatigo CEO Michael Cluzel will join FunNow’s board, while Chen will continue serving as president and CEO of the group.Founded in 2015, FunNow has 2.5 million users and utilizes a dynamic pricing strategy that lets businesses on its platform chose to offer different prices to customers based on supply and demand. Since its launching Taiwan, FunNow has expanded to Japan, Hong Kong, Malaysia and Thailand. It has grown through a series of acquisitions, concluding Malaysia restaurant booking platform and SaaS provider TABLEAPP and Taiwanese family activity booking platform Niceday. Since its inception, FunNow has raised $22.5 million from investors including the corporate venture arms of PChome, KKday and Wistron.FunNow and Eatigo’s foundersEatigo was founded in Bangkok in 2013 and uses yield management techniques to help 4,000 restaurants book customers during off-peak hours at discounts up to 50% off

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