FYPM

FYPM

Platform for influencers to compare payment data

About

FYPM provides a platform for social media creators and influencers to compare payment rates for brand campaigns. Users can analyze payment data based on factors like industry, brand, and follower count, helping them understand market rates and negotiate better deals. The platform relies on crowdsourced data, where influencers share their payment information anonymously, and generates revenue through a subscription model. FYPM's goal is to empower influencers by enhancing payment transparency and negotiation power in the influencer marketing industry.

Company Stage

Seed

Employees

1-10

Industries

Data & Analytics, Social Impact

Total Funding

$1.6M

Headquarters

Los Angeles, California

Founded

2020


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Simplify's Take

What believers are saying

  • Growing demand for transparency boosts FYPM's user base among influencers.
  • Rise of micro-influencers increases need for FYPM's detailed payment data.
  • Brands' interest in data-driven decisions aligns with FYPM's data aggregation model.

What critics are saying

  • Emerging platforms like 'CloutHQ' offer similar services with additional features.
  • Instagram's API changes may limit FYPM's data access capabilities.
  • Competitors offering free data challenge FYPM's subscription revenue model.

What makes FYPM unique

  • FYPM offers a unique 'Glassdoor' model for influencer payment transparency.
  • The platform aggregates crowdsourced data for informed influencer negotiation.
  • FYPM provides detailed payment comparisons across industries and social media platforms.

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Benefits

Competitive compensation

Medical, dental, and vision insurance

Flexible time-off plan

Remote-first work environment

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