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Overview
Factor Eleven provides a unified digital advertising platform focused on small and medium-sized businesses, automating the process from campaign planning to billing across Display, Mobile, Video, and DOOH with plans to add Connected TV. The platform can be used in managed or self-service mode and includes an API for direct integration into customer workflows. It differentiates itself with a European-centric focus, emphasis on local and regional campaigns, and proprietary algorithms for brand safety and location-based media planning, paired with KPI-based billing. The goal is to help advertisers, agencies, and resellers plan and buy ads across multiple channels efficiently, delivering transparent, performance-based outcomes that fit local market needs.
About Factor Eleven
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$5M
Headquarters
Hamburg, Germany
Founded
2014
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Simplify's Take
What believers are saying
- Factor Eleven launched Germany’s drive-to-store solution in 2025 and sells it in France.
- The company added Christian von Hegel in May 2025, signaling stronger brand execution.
- BVDW named F11 in Germany’s first retail-media landscape, boosting credibility with retailers.
What critics are saying
- Amazon, Walmart, Google, and Meta compress budgets and erode F11 differentiation fast.
- Retail media fragmentation forces constant integrations, raising sales cycles and implementation costs.
- If drive-to-store lift proves weak, SMB advertisers abandon F11 for native platforms.
What makes Factor Eleven unique
- Factor Eleven’s KPI-based drive-to-store platform ties ads to store revenue.
- Armira backed Factor Eleven in February 2023, funding European expansion and hiring.
- Five-market European footprint and retail-media focus separate F11 from generic adtech.
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Funding
Total Funding
$5M
Above
Industry Average
Funded Over
1 Rounds
Benefits
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 3%2 year growth
↑ 14%Marketing software company Factor Eleven has received new backing as it seeks to expand across Europe.
Factor Eleven is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Factor Eleven
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$5M
Headquarters
Hamburg, Germany
Founded
2014
Factor Eleven is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today