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Overview
Factor Eleven provides a unified digital advertising platform focused on small and medium-sized businesses, automating the process from campaign planning to billing across Display, Mobile, Video, and DOOH with plans to add Connected TV. The platform can be used in managed or self-service mode and includes an API for direct integration into customer workflows. It differentiates itself with a European-centric focus, emphasis on local and regional campaigns, and proprietary algorithms for brand safety and location-based media planning, paired with KPI-based billing. The goal is to help advertisers, agencies, and resellers plan and buy ads across multiple channels efficiently, delivering transparent, performance-based outcomes that fit local market needs.
About Factor Eleven
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$5M
Headquarters
Hamburg, Germany
Founded
2014
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Simplify's Take
What believers are saying
- Factor Eleven's website updated August 2026, signaling active product and go-to-market execution.
- Public partner references include Vodafone, GroupM, Kaufland, dm, and Coloplast.
- Armira's 2023 acquisition and 2026 financing support continued expansion across Europe.
What critics are saying
- Google, Meta, and Amazon compress open-web ad budgets that fund Factor Eleven.
- Apera's 2026 debt stack raises refinancing pressure if Europe expansion misses revenue targets.
- Without CTV traction, Factor Eleven stays boxed into fragmented local adtech with weak scale.
What makes Factor Eleven unique
- Armira backed Factor Eleven in 2023, then Apera added unitranche financing in 2026.
- Its one-stop platform serves agencies, resellers, and SMEs across display, video, and DOOH.
- The platform uses KPI-based billing and API integration for managed and self-service workflows.
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Funding
Total Funding
$5M
Above
Industry Average
Funded Over
1 Rounds
Benefits
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 6%2 year growth
↑ 14%Marketing software company Factor Eleven has received new backing as it seeks to expand across Europe.
Factor Eleven is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Factor Eleven
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$5M
Headquarters
Hamburg, Germany
Founded
2014
Factor Eleven is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today