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Overview
FanThreeSixty is a team of sports veterans and tech experts who help sports organizations turn fan data into actionable insights and data-driven activations. They work globally across professional and college teams, esports, governing bodies, and venues, providing analytics to save time and drive outcomes. Their product suite analyzes fan data to produce concrete activations and campaigns that improve engagement and operational efficiency. Compared to competitors, FanThreeSixty combines deep sports industry experience with engineering know-how and a global footprint to deliver end-to-end, outcome-focused solutions rather than generic analytics. The company’s goal is to help sports organizations extract maximum value from their fan data, enabling measurable improvements in fan engagement and business results.
About FanThreeSixty
Industries
Data & Analytics
Enterprise Software
Entertainment
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Kansas City, Missouri
Founded
2011
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Simplify's Take
What believers are saying
- Charlotte Motor Speedway drove 1,795 app downloads and 508 text opt-ins in five days.
- Kansas Athletics doubled Junior Jayhawks enrollment using Fanatics-based fan segmentation.
- JaxEvents and Nederlander Theatres expand FanThreeSixty into venue operations and subscriber retention.
What critics are saying
- FanWord threatens FanThreeSixty’s University of South Florida communications footprint.
- Short-burst activations create renewal pressure when clients question recurring ROI.
- Gamification partners like Komo can unbundle engagement features from FanThreeSixty’s platform.
What makes FanThreeSixty unique
- FanThreeSixty bundles Fan Data Platform, CRM, app, email, and texting for sports venues.
- Its Charlotte Motor Speedway activation paired gamification with data capture and sponsor monetization.
- The Fanatics integration adds retail purchase data for deeper fan segmentation and merchandising offers.
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Benefits
Hybrid Work Options
Company News
OVERLAND PARK, KS (June 30, 2025) - ShotTracker, the revolutionary AI-powered sports analytics platform transforming how teams capture and visualize performance data, today announced a groundbreaking strategic partnership with FanThreeSixty, the comprehensive fan engagement platform trusted by elite organizations nationwide.
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About FanThreeSixty
Industries
Data & Analytics
Enterprise Software
Entertainment
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Kansas City, Missouri
Founded
2011
There are no jobs for FanThreeSixty right now.
Find jobs on Simplify and start your career today