FFanThreeSixty is a team of sports veterans and tech experts who help sports organizations turn fan data into actionable insights and data-driven activations. They work globally across professional and college teams, esports, governing bodies, and venues, providing analytics to save time and drive outcomes. Their product suite analyzes fan data to produce concrete activations and campaigns that improve engagement and operational efficiency. Compared to competitors, FanThreeSixty combines deep sports industry experience with engineering know-how and a global footprint to deliver end-to-end, outcome-focused solutions rather than generic analytics. The company’s goal is to help sports organizations extract maximum value from their fan data, enabling measurable improvements in fan engagement and business results.
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Industries
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Kansas City, MO
Founded
2011
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Discover its new all-in-one dashboard: fan insights in one quick view. Its Fan Data Platform recently got an upgrade as FanThreeSixty, LLC introduced its new dashboard. FanThreeSixty, LLC is making it easier than ever to see a daily snapshot of your organization's health allowing you to spend less time digging for data and more time acting on it. Fan growth, engagement, and revenue performance all live together on one page, each with the context needed to know whether it's trending up or down. Take a deep dive into each section: Your New Homescreen: View fan metrics, revenue, and tickets sold at a quick glance. * Contactable Fans, Active Fans, and New Fans: View the intuitive green and red directional arrows that show you exactly where momentum is building and where your attention is needed most. * Total Revenue and Total Tickets Sold: Utilize the date range filters, single-click 'Compare' feature to overlay last year's performance directly on your current trends, and 'Explore' to get even more detail. Audiences: The Audiences section gives you a quick view of your key fan segments, so you can see how each one is performing without leaving the dashboard. This section automatically surfaces essential audiences, including: Active fans this year, New fans (6 months), Mobile users who spend money, First-time buyers, and more. Easily view the segment's current Member Count & Net Growth percentage to tell whether it's growing or shrinking. Use the kebab menu (⋯) on any card to send a mobile communication, send an email, or create a program targeted at that specific audience; no need to leave the dashboard to kick off an outreach. Fan Engagement: The Fan Engagement section shows how your fans are engaging with you across every channel: Mobile App, Email, Programs, and Texting. View these metrics all in one place, with KPI cards and a trend chart you can drill into by metric and date range without changing pages. Switch effortlessly between your outreach channels to instantly view performance metrics across Impressions, Likes, Reach, and Engagement Rate. Outreach Calendar: The Outreach Calendar gives you a full timeline of your organization's events, emails, and mobile pushes in one place, so you can see what's scheduled and jump straight to any engagement's details. Selecting a date highlights it with a solid blue circle and updates the engagement list on the right to show only what's scheduled for that day. Day To Day Activities: For users of the Sales CRM, the Day to Day Activities card keeps your daily to-dos, program performance, and text conversations in one place, organized by tab so you can move between them without leaving the dashboard. Tasks * Views: Toggle between Upcoming & Overdue, Completed, and All Tasks. * Actions: Check a box to mark a task complete & click + Create New Task to add one. * Navigation: Click contact names or program links to open their respective CRM profile. Filter by day, week, or custom date ranges using the calendar controls. Programs * Metrics: Toggle performance data by period (Day, Week, Month) for Conversion Rate or Total Touchpoints. * Breakdowns: Expand channel rows (Texting, Email, Calls) for detailed touchpoint data, or View Programs to open the full program directory. Texting * Overview: Track active SMS conversations with Active Chats and last-activity timestamps. * Filtering: Search by contact name or message content, or filter by All vs. Unread. Click any thread to open the full history. See the Dashboard in Action: Stop digging through endless spreadsheets to figure out what's working. From audience growth and multi-channel performance to direct campaign execution, its new dashboard delivers the exact clarity you need to act fast and grow revenue. Get a free tour of the dashboard in action Kaylee is a FanThreeSixty Marketing Coordinator & KU grad. She uses data to drive strategy, loves podcasts, and hunting for hidden thrift gems.
FHSAA launches new "FHSAA All-Access" Mobile app presented by Fresh From Florida. New mobile experience gives fans, families, student-athletes and school communities a new way to stay connected to high school athletics across the state. GAINESVILLE, Fla. - The Florida High School Athletic Association (FHSAA) today announced the launch of FHSAA All-Access presented by Fresh From Florida, a new mobile app designed to bring Florida high school athletics closer to fans, families, student-athletes and school communities across the state. Developed in partnership with FanThreeSixty, FHSAA All-Access creates a centralized digital destination for fans to follow FHSAA athletics throughout the school year and State Championship season. The new app will provide users with convenient access to FHSAA content and information directly from their mobile devices, creating a more connected experience for those following high school sports throughout Florida. "FHSAA All-Access gives us another meaningful way to connect with the students, families, schools and fans who make high school athletics in Florida so special," said FHSAA Executive Director Craig Damon. "Our goal is to continue improving how we serve our membership and engage our communities, and this app gives fans a direct connection to FHSAA athletics wherever they are." FRESH FROM FLORIDA CONNECTS WITH FHSAA FAMILIES The launch is presented by Fresh From Florida, expanding its connection with high school students and families throughout the Sunshine State. Administered by the Florida Department of Agriculture and Consumer Services, Fresh From Florida promotes Florida-grown agricultural products while supporting the farmers, ranchers and fishers who help feed communities across the state. Through its presenting partnership with FHSAA All-Access, Fresh From Florida will have a year-round presence within a platform built to connect with Florida families around one of the state's strongest community traditions - high school athletics. "Fresh From Florida is a natural partner for this launch because both of our organizations are deeply connected to communities throughout the state," said Damon. "We're excited to provide a platform that can celebrate Florida high school athletics while also creating meaningful connections between our fans and partners." A NEW DIGITAL HOME FOR FHSAA ATHLETICS FHSAA partnered with FanThreeSixty to develop the new mobile experience. FanThreeSixty provides technology and fan engagement solutions for sports and entertainment organizations across North America, helping properties better understand, engage and communicate with their audiences. The FHSAA All-Access app will allow the Association to create a more direct connection with its statewide audience while delivering timely content and information throughout the year. Fans can use FHSAA All-Access to stay connected with Florida high school athletics, including: * FHSAA news and updates * State Championship information * Schedules, results and event content * Timely alerts and push notifications * Exclusive FHSAA content and features * Partner promotions and interactive opportunities * Additional digital experiences throughout the season "High school athletics are deeply rooted in community, tradition, and family, and Florida has one of the most passionate high school sports environments in the country," said Greg Moore, Chief Revenue Officer. "FanThreeSixty is thrilled to partner with FHSAA to launch FHSAA All-Access. Mobile technology is the primary connection point for modern sports fans, and this new platform will allow the FHSAA to deliver a seamless, personalized experience that keeps families, alumni, and communities connected to their favorite student-athletes all season long." FHSAA All-Access presented by Fresh From Florida is available now. Fans can download the app by searching "FHSAA All-Access" in the Apple App Store or Google Play Store. Apple App Store: https://apps.apple.com/us/app/fhsaa-all-access/id6798416609 Google Play: https://play.google.com/store/apps/details?id=com.sportinginnovations.fhsaa&hl=en_US ABOUT THE FLORIDA HIGH SCHOOL ATHLETIC ASSOCIATION The Florida High School Athletic Association (FHSAA) is a nonprofit, voluntary organization committed to providing opportunities for Florida students to participate in interscholastic athletics as an integral part of their educational experience. For more than a century, the FHSAA and its member schools have worked together to promote sportsmanship, fair play, leadership and citizenship through high school athletics. The Association oversees championship competition across 32 sports throughout the state of Florida. For more information, visit FHSAA.com. ABOUT FANTHREESIXTY FanThreeSixty provides an all-in-one fan engagement platform designed for the sports and entertainment industries. Its technology helps organizations better understand their audiences, create more personalized engagement and connect digital experiences through solutions including mobile apps, fan data, email, texting and sales tools. FanThreeSixty works with sports and entertainment organizations nationwide to build stronger, more connected relationships with their fans. For more information, visit FanThreeSixty.com. ABOUT FRESH FROM FLORIDA Fresh From Florida is a program administered by the Florida Department of Agriculture and Consumer Services that promotes Florida agriculture and helps connect consumers with products grown and produced throughout the state. The widely recognized Fresh From Florida brand supports Florida farmers, ranchers and fishers while encouraging consumers to choose Florida-grown products.
Fueling fan engagement on race day with a new digital experience. FanThreeSixty is a proud partner of Charlotte Motor Speedway, helping them engage fans through its Fan Data Platform, Email, Mobile App, Sales CRM, and Texting products. Recently, FanThreeSixty introduced an exciting new partnership with Komo, providing its clients with their full suite of premium gamification & engagement tools alongside its data-driven engine. By working together, Fan Three Sixty, LLC form a powerhouse partnership: Komo crafts the content, and Fan Three Sixty, LLC drive the delivery to fans. All three teams worked together to execute a brand-new digital experience for Charlotte Motor Speedway attendees at their recent race. They saw incredible fan engagement from their efforts. Charlotte Motor Speedway wanted to create an elevated mobile app experience for the NASCAR Coca-Cola 600. The four pillars the Charlotte team wanted to focus on were: 1. Fan Attraction: Eye-catching graphics and fun, easy games designed to draw immediate interest with great prizes. 2. Sponsor Impact: Driving traffic to sponsor websites, zero party data capture, and ability to use collected data for future retargeting. 3. Growth & Acquisition: Increasing mobile downloads and growing the mass texting audience. 4. Data Strategy: Sourcing high-quality leads for future races through strategic polling. To achieve these goals, Charlotte integrated Komo's premium gamification tools into their custom FanThreeSixty mobile app. Fans who already had the app were alerted to play the games through mobile communications. Additionally, graphics promoting the games were featured on the digital boards at the track. The featured games were scratch & win and memory card. Across the activation time period, just 5 days, Charlotte Motor Speedway saw impressive results: | 1,795 new mobile app downloads | 508 new fans opted-in to receiving texts from Charlotte Motor Speedway | Over 300 fans indicating their likelihood to return to Charlotte Motor Speedway in 2027 Additionally, the 'Scratch and Win' game, backed by a Charlotte Motor Speedway sponsor over the race weekend, generated increased engagement and an increase in sales for the sponsor. Ready to see the same results by offering your fans premium gamification? Let's talk about your goals
Driving fan engagement with Your Fanatics data. Fan Three Sixty, LLC is expanding its integrations catalogue through a powerful new data integration with Fanatics! By integrating Fanatics' retail data into its Fan Data Platform, Fan Three Sixty, LLC is giving you an even more holistic view of your fans. You no longer have to guess what your audience wants, you'll know exactly what types of merchandise they're buying and unlock deep household insights to see who they are buying for. With these insights at your fingertips, you can seamlessly segment your audience, launch precise marketing campaigns, and target fans with hyper-personalized offers that drive both merchandise and ticket sales. Fan Three Sixty, LLC has highlighted a handful of the many ways you can use your Fanatics data to drive deeper fan engagement: 1. NIL opportunities by segmenting people who buy individual player jerseys Your Fanatics data can help you find the players your fans love. Use this data to help create personalized offers and engagement opportunities with each fan. Consider sending them a discount code valid for any merch featuring their favorite player or offer exclusive player content in your mobile app. 2. Specific buying habits Does your fan's account suddenly have an uptick around November or maybe a random week in June? Knowing these specific buying habits can help you prepare ahead of when your fan spends the most. Ask your fans to share their birthday in exchange for a discount and send special offers around holidays like Christmas, Valentines Day, and Graduation. 3. Offer merchandise promotions to ticket buyers Using its Fan Data Platform, you're able to see data from many different sources. Segment your ticket buyers ahead of gameday and send them a merchandise offer to use at the game. Once they utilize the offer, you'll be able to see what types of merchandise they bought and can utilize that data for future targeting. Whether you're looking to increase sales or deepen fan engagement, this integration will do it all. Fanatics & FanThreeSixty have already proven success with its partner, Kansas Athletics, more than doubling enrollment in their Junior Jayhawks program. FanThreeSixty was able to identify over 26k fans who had purchased youth Fanatics apparel, turning those buyers into the perfect audience for Junior Jayhawk promotion. Your fans are buying more than just tickets; Fan Three Sixty, LLC'll give you the 360° view. Let's turn your merch buyers into lifelong fans
Fan Three Sixty, LLC recently hosted a FanThreeSixty Client Summit where Fan Three Sixty, LLC shared how its mobile app is driving revenue and optimizing engagement for its partners.
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Industries
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Kansas City, MO
Founded
2011
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs