Discover its new all-in-one dashboard: fan insights in one quick view. Its Fan Data Platform recently got an upgrade as FanThreeSixty, LLC introduced its new dashboard. FanThreeSixty, LLC is making it easier than ever to see a daily snapshot of your organization's health allowing you to spend less time digging for data and more time acting on it. Fan growth, engagement, and revenue performance all live together on one page, each with the context needed to know whether it's trending up or down. Take a deep dive into each section: Your New Homescreen: View fan metrics, revenue, and tickets sold at a quick glance. * Contactable Fans, Active Fans, and New Fans: View the intuitive green and red directional arrows that show you exactly where momentum is building and where your attention is needed most. * Total Revenue and Total Tickets Sold: Utilize the date range filters, single-click 'Compare' feature to overlay last year's performance directly on your current trends, and 'Explore' to get even more detail. Audiences: The Audiences section gives you a quick view of your key fan segments, so you can see how each one is performing without leaving the dashboard. This section automatically surfaces essential audiences, including: Active fans this year, New fans (6 months), Mobile users who spend money, First-time buyers, and more. Easily view the segment's current Member Count & Net Growth percentage to tell whether it's growing or shrinking. Use the kebab menu (⋯) on any card to send a mobile communication, send an email, or create a program targeted at that specific audience; no need to leave the dashboard to kick off an outreach. Fan Engagement: The Fan Engagement section shows how your fans are engaging with you across every channel: Mobile App, Email, Programs, and Texting. View these metrics all in one place, with KPI cards and a trend chart you can drill into by metric and date range without changing pages. Switch effortlessly between your outreach channels to instantly view performance metrics across Impressions, Likes, Reach, and Engagement Rate. Outreach Calendar: The Outreach Calendar gives you a full timeline of your organization's events, emails, and mobile pushes in one place, so you can see what's scheduled and jump straight to any engagement's details. Selecting a date highlights it with a solid blue circle and updates the engagement list on the right to show only what's scheduled for that day. Day To Day Activities: For users of the Sales CRM, the Day to Day Activities card keeps your daily to-dos, program performance, and text conversations in one place, organized by tab so you can move between them without leaving the dashboard. Tasks * Views: Toggle between Upcoming & Overdue, Completed, and All Tasks. * Actions: Check a box to mark a task complete & click + Create New Task to add one. * Navigation: Click contact names or program links to open their respective CRM profile. Filter by day, week, or custom date ranges using the calendar controls. Programs * Metrics: Toggle performance data by period (Day, Week, Month) for Conversion Rate or Total Touchpoints. * Breakdowns: Expand channel rows (Texting, Email, Calls) for detailed touchpoint data, or View Programs to open the full program directory. Texting * Overview: Track active SMS conversations with Active Chats and last-activity timestamps. * Filtering: Search by contact name or message content, or filter by All vs. Unread. Click any thread to open the full history. See the Dashboard in Action: Stop digging through endless spreadsheets to figure out what's working. From audience growth and multi-channel performance to direct campaign execution, its new dashboard delivers the exact clarity you need to act fast and grow revenue. Get a free tour of the dashboard in action Kaylee is a FanThreeSixty Marketing Coordinator & KU grad. She uses data to drive strategy, loves podcasts, and hunting for hidden thrift gems.

Fueling fan engagement on race day with a new digital experience. FanThreeSixty is a proud partner of Charlotte Motor Speedway, helping them engage fans through its Fan Data Platform, Email, Mobile App, Sales CRM, and Texting products. Recently, FanThreeSixty introduced an exciting new partnership with Komo, providing its clients with their full suite of premium gamification & engagement tools alongside its data-driven engine. By working together, Fan Three Sixty, LLC form a powerhouse partnership: Komo crafts the content, and Fan Three Sixty, LLC drive the delivery to fans. All three teams worked together to execute a brand-new digital experience for Charlotte Motor Speedway attendees at their recent race. They saw incredible fan engagement from their efforts. Charlotte Motor Speedway wanted to create an elevated mobile app experience for the NASCAR Coca-Cola 600. The four pillars the Charlotte team wanted to focus on were: 1. Fan Attraction: Eye-catching graphics and fun, easy games designed to draw immediate interest with great prizes. 2. Sponsor Impact: Driving traffic to sponsor websites, zero party data capture, and ability to use collected data for future retargeting. 3. Growth & Acquisition: Increasing mobile downloads and growing the mass texting audience. 4. Data Strategy: Sourcing high-quality leads for future races through strategic polling. To achieve these goals, Charlotte integrated Komo's premium gamification tools into their custom FanThreeSixty mobile app. Fans who already had the app were alerted to play the games through mobile communications. Additionally, graphics promoting the games were featured on the digital boards at the track. The featured games were scratch & win and memory card. Across the activation time period, just 5 days, Charlotte Motor Speedway saw impressive results: | 1,795 new mobile app downloads | 508 new fans opted-in to receiving texts from Charlotte Motor Speedway | Over 300 fans indicating their likelihood to return to Charlotte Motor Speedway in 2027 Additionally, the 'Scratch and Win' game, backed by a Charlotte Motor Speedway sponsor over the race weekend, generated increased engagement and an increase in sales for the sponsor. Ready to see the same results by offering your fans premium gamification? Let's talk about your goals