Fanatics

Fanatics

Global digital sports platform for fans

About Fanatics

Simplify's Rating
Why Fanatics is rated
A-
Rated A on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Fintech

Consumer Goods

Entertainment

Company Size

10,001+

Company Stage

Growth Equity (Venture Capital)

Total Funding

$4.7B

Headquarters

New York City, New York

Founded

1995

Overview

Company Historically Provides H1B Sponsorship

Fanatics operates a global digital sports platform that caters to sports fans by offering a wide variety of products and services. Its main segments include Fanatics Commerce, where fans can buy licensed merchandise like jerseys and streetwear; Fanatics Collectibles, which allows fans to collect trading cards and memorabilia; and Fanatics Betting & Gaming, which focuses on sports betting. The platform connects with over 100 million sports fans and has partnerships with around 900 sports properties, including leagues, teams, and athletes. This extensive network enables Fanatics to provide a comprehensive fan experience, setting it apart from competitors who may focus on only one aspect of sports fandom. The company's goal is to enhance the overall experience for sports fans by providing a diverse range of products and services that meet their interests and needs.

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Simplify's Take

What believers are saying

  • Fanatics' valuation rose to $18 billion, tripling in a year.
  • Partnership with Komo Tech enhances fan engagement through immersive games and competitions.
  • Acquisition of PointsBet's US businesses strengthens Fanatics' sports betting market position.

What critics are saying

  • Expansion into sports betting may face regulatory challenges and market saturation.
  • Increased competition from WWE-NFL partnership could divert sales from Fanatics.
  • Komo Tech partnership may not yield expected results if technology fails to resonate.

What makes Fanatics unique

  • Fanatics integrates merchandise, memorabilia, and sports betting into fan festivals.
  • The company collaborates with 2,500 athletes and celebrities, including 200 exclusive athletes.
  • Fanatics offers a comprehensive suite of products for sports fandom, enhancing fan experience.

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Funding

Total Funding

$4683.7M

Above

Industry Average

Funded Over

9 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Work Life Balance - At Fanatics we place our focus on results and empowerment and encourage you to enjoy your time on and OFF the field with our competitive time off policies.

Recognition and Rewards Program - Fanatics values our internal fans too! Our programs are designed to thank and reward Fanatics athletes for their hard work and commitment to winning as a team.

Company Sponsored Events - From breakfast to happy hour and every hour in between – Fanatics employees can enjoy time together at one of our many company events.

Fanatics.com Employee Discount - As an employee you will receive a special discount on all of your favorite sports merchandise and memorabilia.

Give Back - Fanatics cares about the fans around us. We encourage you to partner up with your teammates in giving back and serving the communities where we work and play.

Meet & Greets - You never know who will show up to the office. You might just meet one of your all-time favorite athletes.

Invest in You - Here at Fanatics we want you to accomplish your goals. We offer tuition reimbursement.

Healthy Lifestyle - Fanatics cares about helping and supporting our teams in their busy lifestyles. Through wellness relationships with fitness and weight management partners we are here to support you in whatever your lifestyle goals.

Wellness Coverage - Your health is important to you – and it’s important to us too! We offer a number of benefit plan options for convenience and flexibility.

Financial Security - Through our plans, Fanatics offers you a way to budget for health care expenses that you’d typically pay for out of pocket.

Retirement - The sooner you begin planning for your retirement, the better. Fanatics offers generous plans to help you prepare for the future.

Network of Support - Fanatics understands that sometimes you may need someone in your corner. Through the Life Assistance Program, you and your family have access to support 24 hours a day, 7 days a week.

Fanatics Family First - Afterall we are #OneFanatics. Put your family first with our paid maternity and paternity leave program, or take advantage of our infertility treatment reimbursement program to get the support you need while you try to grow your family.

IDEA - We invite you to join one of our Employee Resource groups, or celebrate and honor what’s most important to you through our IDEA (Inclusion, Diversity, Equality & Advocacy) floating holiday. We recognize diversity helps foster innovation, and people perform better when they can be themselves. Gender Affirmation Treatment reimbursement is available to employees.

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

3%
The Wall Street Journal
Dec 8th, 2024
WSJ News Exclusive | Fanatics Valuation Rises to $18 Billion as It Plans to Expand Sports Offerings

Fanatics raised a new round of funding valuing the online sports-merchandise retailer at $18 billion, people familiar with the matter said, roughly tripling its valuation from a year ago.

Yahoo Sports
Sep 12th, 2024
Fanatics Launching Events Division With Investment From IMG

Fanatics is launching a new events vertical, in partnership with IMG, to capitalize on the company’s growing suite of business ventures, including merchandise, memorabilia, fashion, music, trading cards and sports betting. Starting next year, Fanatics Events will create fan festivals that feature athletes and brands from across the industry, including those in the Fanatics orbit. […]

Fanatics
Sep 12th, 2024
History — Fanatics Inc

What began as a single e-commerce deal in 2002 has grown into a mobile-first, tech and data-fueled consumer brand, built to satisfy global fans who purchase gear in-the-moment when passion is burning highest. Fanatics provides the ultimate shopping experience to sports fans whether buying gear onlin

Business Wire
Sep 12th, 2024
GSI Commerce to Acquire Fanatics, Inc.

GSI Commerce Inc. (Nasdaq: GSIC) today announced that it has signed a definitive agreement to acquire Fanatics, Inc., an online retailer of licensed s

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