Fantasy

Fantasy

Creative partner for AI-driven digital products

Overview

Fantasy partners with big brands to design and build the next generation of digital products and intelligent experiences. It offers services across product innovation, AI strategy and execution, and brand identity, helping brands bring ambitious ideas to life for billions of daily users. Their work blends strategy, design, and engineering to craft user experiences that are practical and scalable, across industries and platforms. What sets Fantasy apart is its 25-year track record and a client roster that includes Salesforce, Nike, Royal Caribbean, Ford, and Vimeo, showing capacity to handle large, high-visibility initiatives. The company’s goal is to turn bold ideas into tangible products and experiences that drive growth and change for leading brands.

Significant Headcount Growth

About Fantasy

Simplify's Rating
Why Fantasy is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

AI & Machine Learning

Design

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, California

Founded

1999

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Simplify's Take

What believers are saying

  • July 2025 funding from LRMR and SC Holdings extends runway for product execution.
  • Revenue grew 737% since 2022, with 230% growth from 2024 to first-half 2025.
  • NBC Sports distribution and celebrity investors like LeBron James strengthen acquisition and credibility.

What critics are saying

  • Underdog's March 2025 $1.2 billion raise intensifies competition for fantasy users and talent.
  • Fantasy Life revenue concentration around NFL season leaves off-season monetization fragile after 2025.
  • If NBA, MLB, and NFL audience growth stalls, Fantasy Life remains a niche media-business hybrid.

What makes Fantasy unique

  • Matthew Berry's Fantasy Life owns NBC Sports tools partnership and premium fantasy content.
  • July 2025 Guillotine Leagues acquisition expands Fantasy Life into product and community depth.
  • The brand combines media, tools, and mobile-first fantasy workflows for casual and expert users.

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Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

7%

1 year growth

7%

2 year growth

7%
TechCrunch
Apr 16th, 2024
Design Firm Zypsy Will Do $100,000 Worth Of Work For 1% Equity For Early-Stage Startups

Zypsy, a design firm with a track record of helping early-stage startups, has launched a new and somewhat unique venture investment program. It will be offering 10 startups up to $100,000 of brand and product design services, spanning 8 to 10 weeks of engagement, for no cash payment. Instead startups will pay by issuing Zypsy 1% equity of their companies via a SAFE (Simple Agreement for Future Equity). There is one potential gotcha: if a startup needs more work than outruns that cap, it will need to pay for it. “After the initial 8 to 10 weeks program, we work on a retainer with cash depending on the further project needs,” Kaz Tamai, co-founder and CEO of Zypsy, told TechCrunch. This type of work-for-equity arrangement isn’t unheard of, particularly in the design world, but Zypsy has particular bona fides. It’s founding team hails from global design firms and tech companies, including IDEO, Fantasy, Meta, and Saatchi Saatchi. The company  is profitable, with an annual revenue run rate of $3.2 million and $250,000 in annual net cash flow, the company says. Zypsy can help startups with brand strategy, logo, websites, product design, app interface and marketing content

PR Newswire
Nov 18th, 2022
Discover how Digital Technology is Being Used to Improve Business Oper

JUPITER, Fla. (PRWEB) November 18, 2022 An upcoming segment of Advancements with Ted Danson will focus on how developments in digital strategies are helping businesses better understand and accel

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